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T Patrick Barwise

Biographic Data

ID785774
NAMET Patrick Barwise
GIVEN NAMEST Patrick
FAMILY NAMEBarwise
SIGNATUREBARWISE T P
VERIFIEDNo
TOTAL WORKS1
TOTAL CITATIONS1
AUTHOR COUNT1
EDITOR COUNT0
FIRST PUBLICATION YEAR1987
LATEST PUBLICATION YEAR1987
H-INDEX1
  • The Liking and Viewing of Regular TV Series

    T Patrick Barwise, Andrew S C Ehrenberg•ARTICLE•Journal of Consumer Research•1987•Cited by: 1

    How does audience evaluation relate to audience size? In practice, television viewers give series liking scores that are middling rather than high because TV series are watched irregularly by most of their viewers, and how much viewers say they like a series varies with how often they watch it. There is also a Double Jeopardy effect whereby series with small audiences are liked somewhat less by their relatively few viewers than the more popular s…

  • The Liking and Viewing of Regular TV Series

    T Patrick Barwise, Andrew S C Ehrenberg•ARTICLE•Journal of Consumer Research•1987•Cited by: 1

    How does audience evaluation relate to audience size? In practice, television viewers give series liking scores that are middling rather than high because TV series are watched irregularly by most of their viewers, and how much viewers say they like a series varies with how often they watch it. There is also a Double Jeopardy effect whereby series with small audiences are liked somewhat less by their relatively few viewers than the more popular s…

  • The Liking and Viewing of Regular TV Series

    T Patrick Barwise, Andrew S C Ehrenberg•ARTICLE•Journal of Consumer Research•1987•Cited by: 1

    How does audience evaluation relate to audience size? In practice, television viewers give series liking scores that are middling rather than high because TV series are watched irregularly by most of their viewers, and how much viewers say they like a series varies with how often they watch it. There is also a Double Jeopardy effect whereby series with small audiences are liked somewhat less by their relatively few viewers than the more popular s…

Computer Science (1 works) · Consumer Behavior in Brand Consumption and Identification (1 works) · Consumer Market Behavior and Pricing (1 works) · Consumer Retail Behavior Studies (1 works) · History (1 works) · Library science (1 works) · Media studies (1 works) · Psychology (1 works) · Sociology (1 works) · Television series (1 works)

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