The Liking and Viewing of Regular TV Series
Bibliographic Data
| ID | 2959527 |
|---|---|
| Authors | T Patrick Barwise, Andrew S C Ehrenberg |
| Year | 1987 |
| Volume | 14 |
| Issue | 1 |
| Pages | 63 |
| Publication date | 1987-06-01 |
| Peer Reviewed | Yes |
| Open Access | No |
| Type | ARTICLE |
| Venue | Journal of Consumer Research (JOURNAL) |
| Journal identifiers | ISSN: 0093-5301 • E-ISSN: 1537-5277 |
| Publisher | Oxford University Press (OUP) (PUBLISHER) |
| DOI | 10.1086/209093 |
| OpenAlex | W2091890127 |
| Language | EN |
| Citations received | 5 |
How does audience evaluation relate to audience size? In practice, television viewers give series liking scores that are middling rather than high because TV series are watched irregularly by most of their viewers, and how much viewers say they like a series varies with how often they watch it. There is also a Double Jeopardy effect whereby series with small audiences are liked somewhat less by their relatively few viewers than the more popular series are liked by theirs. Also, more demanding programs tend to get slightly higher liking scores than entertainment programs after allowing for their often smaller audiences
Library science · Media studies · Sociology · Television series · Computer Science · Consumer Behavior in Brand Consumption and Identification · Consumer Market Behavior and Pricing · Consumer Retail Behavior Studies · History · Psychology
| Unique citing works | 5 |
|---|---|
| Citations per year | 0,23 |
| Citation span | 2004 - 2023 (20) |
| Citation velocity | historical |
| Highly cited | No |
| Citation types | Neutral: 5 |