Steven Lysonski

Biographic Data

ID786239
NAMESteven Lysonski
GIVEN NAMESSteven
FAMILY NAMELysonski
SIGNATURELYSONSKI S
AFFILIATIONSMarquette University
VERIFIEDNo
TOTAL WORKS5
TOTAL CITATIONS11
AUTHOR COUNT5
EDITOR COUNT0
FIRST PUBLICATION YEAR1989
LATEST PUBLICATION YEAR2015
H-INDEX1

  • Cross-National Applicability of a Parsimonious Measure of Acculturation to Global Consumer Culture

    Open AccessSrinivas Durvasula, Steven LysonskiARTICLEPsychological Reports2015

    Cleveland and Laroche presented a scale to measure Acculturation to Global Consumer Culture. This measure was the first attempt to gauge consumer mindsets regarding their adaptation to global consumerism. Because this scale consisted of 57 scale items, applying such a lengthy scale can lead to response fatigue. Past research has also suggested that as more items are added to a scale, the informational value of each additional item is marginal. As…

  • Assessing the Cross-National Applicability of Consumer Behavior Models: A Model of Attitude Toward Advertising in General

    Srinivas Durvasula, J Craig Andrews et al.ARTICLEJournal of Consumer Research1993Cited by: 11

    Examining the cross-national applicability of consumer behavior constructs and models is becoming increasingly more important. In this study, procedures for testing the cross-national applicability of models are illustrated. Specifically, the authors specify a model of attitude toward advertising in general and test its cross-national applicability with data from the United States, New Zealand, Denmark, Greece, and India. The results suggest that…

  • Elaboration Likelihood Model and Locus of Control: Is There a Connection

    Open AccessYorgos Zotos, Yiorgos Zotos et al.ARTICLEPsychological Reports1992

    This study uses the Elaboration Likelihood Model of persuasion to explore information-processing activities according to locus of control. A 3 × 2 × 2 factorial design was used with a sample of 317 to assess whether locus of control accounts for individual differences in cognitive processing of advertising stimuli related to credibility and message factors according to the Elaboration Likelihood Model. The results of the multivariate analysis of …

  • Effects of Moderating Variables on Product Managers' Behavior

    Open AccessSteven Lysonski, J Craig AndrewsARTICLEPsychological Reports1990

    This study examined the moderating effects of role autonomy, need for affiliation, and tolerance of ambiguity on the relationships between role pressures of conflict and ambiguity and personal outcomes of job satisfaction, job-related tension, and perceived performance. Data from 166 product managers indicate that role autonomy and need for affiliation do have moderating effects unlike tolerance of ambiguity. Managerial implications are discussed

  • A General Model Of Traveler Destination Choice

    Open AccessArch G Woodside, Steven LysonskiARTICLETravel Research Bulletin1989

    Substantial evidence exists to support the proposition that consumer perceptions and preferences should be the basis for tourism marketing and consumerpolicy. Some of this evidence is reviewed, and a general model of traveler destination awareness and choice is presented. Results of an empirical test of the model provide some supportfor the hypotheses presented in the model.