Elaboration Likelihood Model and Locus of Control
Is There a Connection
Bibliographic Data
| ID | 13670296 |
|---|---|
| Authors | Yorgos Zotos (0000-0002-3694-1051, Aristotle University of Thessaloniki, corresponding author), Yiorgos Zotos (Aristotle University of Thessaloniki), Steven Lysonski (Marquette University), Peter Martins (0000-0002-9781-4961, University of Canterbury), Peter Martin (0000-0003-4638-0638, University of Canterbury) |
| Year | 1992 |
| Volume | 70 |
| Issue | 3_suppl |
| Pages | 1051-1056 |
| Publication date | 1992-06-01 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Psychological Reports (JOURNAL) |
| Journal identifiers | ISSN: 0033-2941 • E-ISSN: 1558-691X |
| Publisher | SAGE Publishing (PUBLISHER • US) |
| DOI | 10.2466/pr0.1992.70.3c.1051 |
| OpenAlex | W2124491258 |
| Language | EN |
| References cited | 20 |
This study uses the Elaboration Likelihood Model of persuasion to explore information-processing activities according to locus of control. A 3 × 2 × 2 factorial design was used with a sample of 317 to assess whether locus of control accounts for individual differences in cognitive processing of advertising stimuli related to credibility and message factors according to the Elaboration Likelihood Model. The results of the multivariate analysis of variance suggested that locus of control does not explain the processing of advertising information. Implications are discussed
Cognition · Cognitive psychology · Credibility · Elaboration · Elaboration likelihood model · Information processing · Locus of control · Multivariate analysis of variance · Multivariate statistics · Persuasion · Source credibility · Statistics · Consumer Behavior in Brand Consumption and Identification · Digital Marketing and Social Media · Mathematics · Media Influence and Health · Psychology · Social Psychology
Communication and Persuasion
Social learning and clinical psychology.
Locus of Control
Generalized expectancies for internal versus external control of reinforcement.
Attitude change as a function of internal-external control and communicator status1
Individual differences in verbal conditioning, extinction, and awareness1
A personality determinant of verbal conditioning1
Differential utilization of information as a function of internal-external control 1
Intentional performance and incidental learning as a function of personality and task dimensions
Internal-external control and the attribution of blame under neutral and distractive conditions
Effects of rhetorical questions on persuasion
The effects of involvement on responses to argument quantity and quality
Internal versus external control and the value of reinforcement
Effects of need for cognition on message evaluation, recall, and persuasion
Communicator physical attractiveness and persuasion
The effects of group diffusion of cognitive effort on attitudes
Personal involvement as a determinant of argument-based persuasion
Alienation and Learning in a Hospital Setting
Alienation and Social Learning in a Reformatory
| Citation velocity | historical |
|---|---|
| Highly cited | No |