Communicator physical attractiveness and persuasion
Bibliographic Data
| ID | 6201495 |
|---|---|
| Authors | Shelly Chaiken (University of Toronto, corresponding author) |
| Year | 1979 |
| Volume | 37 |
| Issue | 8 |
| Pages | 1387-1397 |
| Publication date | 1979-08-01 |
| Peer Reviewed | Yes |
| Open Access | No |
| Type | ARTICLE |
| Venue | Journal of Personality and Social Psychology (JOURNAL) |
| Journal identifiers | ISSN: 0022-3514 • E-ISSN: 1939-1315 |
| Publisher | American Psychological Association (APA) (PUBLISHER) |
| DOI | 10.1037//0022-3514.37.8.1387 |
| OpenAlex | W4240646990 |
| Language | EN |
| Citations received | 89 |
| References cited | 18 |
In a field setting, physically attractive or unattractive male and female com-municator-subjects delivered a persuasive message to target-subjects of each sex. Results indicated that attractive (vs. unattractive) communicators induced significantly greater persuasion on both a verbal and behavioral measure of target agreement. In addition, female targets indicated greater agreement than did male targets. Data gathered from communicator-subjects during an earlier laboratory session indicated that physically attractive and unattractive com-municators differed with respect to several communication skills and other attributes relevant to communicator persuasiveness, including grade point av-erage, Scholastic Aptitude Test scores, and several measures of self-evaluation. These findings suggest that attractive individuals may be more persuasive than unattractive persons partly because they possess characteristics that dispose them to be more effective communicators. Experimental evidence regarding the effect of communicator physical attractiveness on persuasion is equivocal. Although two studies have demonstrated that attractiveness can significantly enhance a male communicator's persuasiveness with both male and female message recipients (Horai, Naccari, & Fatoul-lah, 1974; Snyder & Rothbart, 1971), the majority of published experiments have failed to obtain significant attractiveness effects or have obtained interactions between attractive-ness and other variables (Chaiken, Eagly
Attraction · Attractiveness · Interpersonal attraction · Persuasion · Persuasive communication · Physical attractiveness · Psychoanalysis · Social approval · Communication in Education and Healthcare · Digital Marketing and Social Media · Evolutionary Psychology and Human Behavior · Psychology · Social Psychology
A Cross-Cultural Comparison of the Effects of Source Credibility on Attitudes and Behavioral Intentions
Pretest of images for the beauty dimension
Social Perceptions as Mediators of the Effect of Speech Rate
The Effects of Vocalics and Nonverbal Sensitivity on Compliance A Speech Accommodation Theory Explanation
Reactions to Eye Contact Initiated by Physically Attractive and Unattractive Men and Women
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Exploring the Association between Israeli Legislators’ Physical Attractiveness and Their Television News Coverage
Effects of source expertness, physical attractiveness, and supporting arguments on persuasion
The interplay of affect and cognition in attitude formation and change
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Selecting Celebrity Endorsers
Facial attractiveness and vocal likeability as determinants of nonverbal sending skills 1
Source Personality and Persuasiveness
Hot or Not
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New ventures fighting the war for talents
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A Cross-Cultural Comparison of the Effects of Source Credibility on Attitudes and Behavioral Intentions
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Attitudes toward Social Comparison as a Function of Self‐Esteem
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The Keats heuristic
The effects of similarity, parasocial identification, and source credibility in obesity public service announcements on diet and exercise self-efficacy
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Homosexual Marriage" or "Marriage for All"? Social Lexical Markers' Effects on Persuasion
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The Effect of Appearance on Personality and Behavior
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Generalized expectancies for internal versus external control of reinforcement.
The Effects of Expertise and Physical Attractiveness Upon Opinion Agreement and Liking
Nonverbal concomitants of perceived and intended persuasiveness
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Physical attractiveness and interpersonal influence
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Involvement and dogmatism as inhibitors of attitude change
Processes of Opinion Change
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Social perception and interpersonal behavior
Opinion change as a function of the communicator's attractiveness and desire to influence
Internal-external control as a determinant of amount of social influence exerted
Speed of speech and persuasion
Sex differences in influenceability
The Effect of Physical Attractiveness on Teacher Expectations
| Unique citing works | 85 |
|---|---|
| Citations per year | 1,93 |
| Citation span | 1980 - 2026 (47) |
| Citation velocity | current |
| Highly cited | No |
| Citation types | Neutral: 76 |