Oana Adriana Gică
Biographic Data
| ID | 7870572 |
|---|---|
| NAME | Oana Adriana Gică |
| GIVEN NAMES | Oana Adriana |
| FAMILY NAME | Gică |
| SIGNATURE | GICĂ O A |
| AFFILIATIONS | Babeș-Bolyai University |
| ORCID | 0000-0001-7958-1036 |
| VERIFIED | Yes |
| TOTAL WORKS | 2 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 2 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2020 |
| LATEST PUBLICATION YEAR | 2021 |
| H-INDEX | 0 |
Exploring the Drivers of Visitor Loyalty in the Context of Outdoor Adventure Parks
Outdoor adventure parks are highly important for contemporary society, having positive social, economic, and environmental impacts. Nevertheless, to fulfill their positive role in society, and to be economically sustainable, such parks need to nurture visitor loyalty. Drawing on previous fundamental research results that ascertain that customer satisfaction has a positive influence on customer loyalty, the objective of the current research is to …
The Impact of Environmental and Social Responsibility on Customer Loyalty
The purpose of the current study was to comparatively estimate, for generation X and generation Y, the impact of corporate environmental and social responsibility on customer loyalty, via customer-company identification and customer satisfaction as mediators. For this, a survey was conducted among a sample of telecom customers, comprising 445 members of generation X, and 601 of generation Y. Data were analyzed using partial least squares structur…
No prominent works on this page.
The Impact of Environmental and Social Responsibility on Customer Loyalty
The purpose of the current study was to comparatively estimate, for generation X and generation Y, the impact of corporate environmental and social responsibility on customer loyalty, via customer-company identification and customer satisfaction as mediators. For this, a survey was conducted among a sample of telecom customers, comprising 445 members of generation X, and 601 of generation Y. Data were analyzed using partial least squares structur…
Exploring the Drivers of Visitor Loyalty in the Context of Outdoor Adventure Parks
Outdoor adventure parks are highly important for contemporary society, having positive social, economic, and environmental impacts. Nevertheless, to fulfill their positive role in society, and to be economically sustainable, such parks need to nurture visitor loyalty. Drawing on previous fundamental research results that ascertain that customer satisfaction has a positive influence on customer loyalty, the objective of the current research is to …
Advertising (2 works) · Business (2 works) · Context (archaeology (2 works) · Customer satisfaction (2 works) · Geography (2 works) · Loyalty (2 works) · Loyalty business model (2 works) · Marketing (2 works) · Psychology (2 works) · Service (business (2 works)