Exploring the Drivers of Visitor Loyalty in the Context of Outdoor Adventure Parks
The Case of Arsenal Park in Romania
Bibliographic Data
| ID | 15467749 |
|---|---|
| Authors | Ovidiu Ioan Moisescu (0000-0003-0097-5660, Babeș-Bolyai University, corresponding author), Oana Adriana Gică (0000-0001-7958-1036, Babeș-Bolyai University), Oana-Adriana Gică (Babeș-Bolyai University), Mihaela-Corina Dorobanțu (Babeș-Bolyai University) |
| Year | 2021 |
| Volume | 18 |
| Issue | 19 |
| Pages | 10033-10033 |
| Publication date | 2021-09-24 |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | International Journal of Environmental Research and Public Health (JOURNAL) |
| Journal identifiers | ISSN: 1661-7827 • E-ISSN: 1660-4601 |
| Publisher | Multidisciplinary Digital Publishing Institute (PUBLISHER • CH) |
| DOI | 10.3390/ijerph181910033 |
| PMID | 34639338 |
| OpenAlex | W3204367615 |
| Language | EN |
| References cited | 40 |
Outdoor adventure parks are highly important for contemporary society, having positive social, economic, and environmental impacts. Nevertheless, to fulfill their positive role in society, and to be economically sustainable, such parks need to nurture visitor loyalty. Drawing on previous fundamental research results that ascertain that customer satisfaction has a positive influence on customer loyalty, the objective of the current research is to explore the specific elements of outdoor adventure park visitors' satisfaction, within an applied research framework, in order to emphasize those attributes that have a significant impact on visitors' loyalty. For that, an online survey was conducted among the visitors of Arsenal Park, Romania, one of the largest adventure parks in south-eastern Europe. Data were analyzed using partial least squares structural equation modeling (PLS-SEM). Our results show that visitors' satisfaction with respect to the safety and equipment involved in amusement services, the ambience of the park's food and beverage facilities, and the quality of the food are the most important satisfaction constituents for enhancing visitor loyalty in the context of outdoor adventure parks. By formatively specifying the exogeneous variables of our model (in contrast with the omnipresent reflective measurements used in previous studies), and by employing the importance-performance map analysis (IPMA), we clearly emphasize those particular aspects that are under the control of outdoor adventure parks' managers, which significantly impact their visitors' loyalty, as well as the way in which managers can clearly identify those attributes that need improvements
Adventure · Advertising · Business · Context (archaeology · Customer satisfaction · Geography · Loyalty · Loyalty business model · Service (business · Service quality · Tourism · Visitor pattern · Computer Science · Diverse Aspects of Tourism Research · Psychology · Recreation, Leisure, Wilderness Management · Marketing
The elephant in the room
Identifying and treating unobserved heterogeneity with Fimix-PLS
Whence Consumer Loyalty?
Customer Loyalty
A Study of Experiential Quality, Experiential Value, Experiential Satisfaction, Theme Park Image, and Revisit Intention
Partial Least Squares Structural Equation Modeling
Customer Satisfaction, Market Share, and Profitability
Gain more insight from your PLS-SEM results
Conservation, education, and adventure tourism
Structural model robustness checks in PLS-SEM
The Effect of Experience Quality on Perceived Value, Satisfaction, Image and Behavioral Intention of Water Park Patrons
The Moderating Roles of Sensation Seeking and Worry among Nature-Based Adventure Tourists
Leisure time physical activity and health-related quality of life
How to say sorry
Effects of Theatrical Elements on Experiential Quality and Loyalty Intentions for Theme Parks
Servicescape elements, customer predispositions and service experience
The theme park experience
Running involvement and life satisfaction
Quality of Life and Leisure Activities
| Highly cited | No |
|---|