Ovidiu Ioan Moisescu
Biographic Data
| ID | 6792159 |
|---|---|
| NAME | Ovidiu Ioan Moisescu |
| GIVEN NAMES | Ovidiu Ioan |
| FAMILY NAME | Moisescu |
| SIGNATURE | MOISESCU O I |
| AFFILIATIONS | Babeș-Bolyai University |
| ORCID | 0000-0003-0097-5660 |
| VERIFIED | Yes |
| TOTAL WORKS | 8 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 8 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2017 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 0 |
Fake news, consumer cynicism and negative word-of-mouth
To be (online) or not to be? The antecedents of online study propensity and e-learning-dependent dropout intention in higher education
Student satisfaction, particularly in the context of remote learning, has been extensively investigated, especially since the COVID-19 outbreak. However, previous studies have either overlooked or loosely examined the interplay between e-learning satisfaction, students' propensity towards online study, and their dropout intentions when remote learning is discontinued. To fill this literature gap, the current study scrutinizes the antecedents of o…
Executing and interpreting applications of PLS-SEM
Exploring the Drivers of Visitor Loyalty in the Context of Outdoor Adventure Parks
Outdoor adventure parks are highly important for contemporary society, having positive social, economic, and environmental impacts. Nevertheless, to fulfill their positive role in society, and to be economically sustainable, such parks need to nurture visitor loyalty. Drawing on previous fundamental research results that ascertain that customer satisfaction has a positive influence on customer loyalty, the objective of the current research is to …
The Impact of Environmental and Social Responsibility on Customer Loyalty
The purpose of the current study was to comparatively estimate, for generation X and generation Y, the impact of corporate environmental and social responsibility on customer loyalty, via customer-company identification and customer satisfaction as mediators. For this, a survey was conducted among a sample of telecom customers, comprising 445 members of generation X, and 601 of generation Y. Data were analyzed using partial least squares structur…
Structural model robustness checks in PLS-SEM
Partial least squares structural equation modeling (PLS-SEM) has become a standard tool for analyzing complex inter-relationships between observed and latent variables in tourism and numerous other fields of scientific inquiry. Along with the recent surge in the method’s use, research has contributed several complementary methods for assessing the robustness of PLS-SEM results. Although these improvements are documented in extant literature, rese…
From perceptual corporate sustainability to customer loyalty
The purpose of this paper is to investigate the impact of customer-based perceptual corporate sustainability on customer loyalty in a comparative manner, in four important industries (mobile telecommunications services, retail banking services, dairy products and personal care products) in a developing country. A consumer survey was implemented among a sample of 1464 consumers from the urban area of a developing European country. Our research rev…
The moderating effects of demographics on the relationship between perceived CSR and brand loyalty in the mobile telecom sector
The goal of the paper is to analyze the demographic discrepancies in the relationship between customers’ perceptions of corporate social responsibility (CSR) and their loyalty towards mobile telecommunication companies, within the particular socio-cultural and economic context of one of the largest national markets of Central and Eastern Europe. For this purpose, a survey was conducted among a sample of 1,464 mobile telecommunication customers fr…
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The moderating effects of demographics on the relationship between perceived CSR and brand loyalty in the mobile telecom sector
The goal of the paper is to analyze the demographic discrepancies in the relationship between customers’ perceptions of corporate social responsibility (CSR) and their loyalty towards mobile telecommunication companies, within the particular socio-cultural and economic context of one of the largest national markets of Central and Eastern Europe. For this purpose, a survey was conducted among a sample of 1,464 mobile telecommunication customers fr…
From perceptual corporate sustainability to customer loyalty
The purpose of this paper is to investigate the impact of customer-based perceptual corporate sustainability on customer loyalty in a comparative manner, in four important industries (mobile telecommunications services, retail banking services, dairy products and personal care products) in a developing country. A consumer survey was implemented among a sample of 1464 consumers from the urban area of a developing European country. Our research rev…
Structural model robustness checks in PLS-SEM
Partial least squares structural equation modeling (PLS-SEM) has become a standard tool for analyzing complex inter-relationships between observed and latent variables in tourism and numerous other fields of scientific inquiry. Along with the recent surge in the method’s use, research has contributed several complementary methods for assessing the robustness of PLS-SEM results. Although these improvements are documented in extant literature, rese…
The Impact of Environmental and Social Responsibility on Customer Loyalty
The purpose of the current study was to comparatively estimate, for generation X and generation Y, the impact of corporate environmental and social responsibility on customer loyalty, via customer-company identification and customer satisfaction as mediators. For this, a survey was conducted among a sample of telecom customers, comprising 445 members of generation X, and 601 of generation Y. Data were analyzed using partial least squares structur…
Executing and interpreting applications of PLS-SEM
Exploring the Drivers of Visitor Loyalty in the Context of Outdoor Adventure Parks
Outdoor adventure parks are highly important for contemporary society, having positive social, economic, and environmental impacts. Nevertheless, to fulfill their positive role in society, and to be economically sustainable, such parks need to nurture visitor loyalty. Drawing on previous fundamental research results that ascertain that customer satisfaction has a positive influence on customer loyalty, the objective of the current research is to …
To be (online) or not to be? The antecedents of online study propensity and e-learning-dependent dropout intention in higher education
Student satisfaction, particularly in the context of remote learning, has been extensively investigated, especially since the COVID-19 outbreak. However, previous studies have either overlooked or loosely examined the interplay between e-learning satisfaction, students' propensity towards online study, and their dropout intentions when remote learning is discontinued. To fill this literature gap, the current study scrutinizes the antecedents of o…
Fake news, consumer cynicism and negative word-of-mouth
Business (5 works) · Geography (5 works) · Computer Science (4 works) · Loyalty (4 works) · Marketing (4 works) · Psychology (4 works) · Structural equation modeling (4 works) · Advertising (3 works) · Consumer Behavior in Brand Consumption and Identification (3 works) · Context (archaeology (3 works)