The moderating effects of demographics on the relationship between perceived CSR and brand loyalty in the mobile telecom sector
Bibliographic Data
| ID | 12846227 |
|---|---|
| Authors | Ovidiu Ioan Moisescu (0000-0003-0097-5660, Babeș-Bolyai University, corresponding author) |
| Year | 2017 |
| Volume | 39 |
| Issue | 1 |
| Pages | 109-124 |
| Publication date | 2017-03-01 |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Society and Economy (JOURNAL) |
| Journal identifiers | ISSN: 1588-970X • E-ISSN: 1588-9726 |
| Publisher | Akadémiai Kiadó (PUBLISHER • HU) |
| DOI | 10.1556/204.2017.39.1.6 |
| OpenAlex | W2592394856 |
| Language | EN |
| Citations received | 1 |
| References cited | 10 |
The goal of the paper is to analyze the demographic discrepancies in the relationship between customers’ perceptions of corporate social responsibility (CSR) and their loyalty towards mobile telecommunication companies, within the particular socio-cultural and economic context of one of the largest national markets of Central and Eastern Europe. For this purpose, a survey was conducted among a sample of 1,464 mobile telecommunication customers from the urban areas of Romania. The findings emphasize several significant dissimilarities between gender, age, education and residence type based consumer categories in what concerns the impact of various CSR dimensions, as perceived by customers, on corporate brand loyalty. The results have practical implications for enhancing corporate brand loyalty in the regional mobile telecommunication market by outlining those CSR policies which should have priority in implementation and, especially, communication
Advertising · Brand Loyalty · Business · Context (archaeology · Corporate social responsibility · Demographics · Geography · Loyalty · Mobile telephony · Political science · Public relations · Residence · Sample (material · Sociology · Telecommunications · Consumer Behavior in Brand Consumption and Identification · Customer Service Quality and Loyalty · Marketing and Advertising Strategies · Marketing
Stakeholder Theory
A Comparison between Two Main Academic Literature Collections
How corporate social responsibility is defined
Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environments
Comparing alternatives to the Web of Science for coverage of the social sciences’ literature
The impact of perceived corporate social responsibility on consumer behavior
CSR and customer loyalty
Measuring Corporate Social Responsibility
| Citations per year | 0.17 |
|---|---|
| Citation span | 2020 - 2020 (1) |
| Highly cited | No |