Sanford Grossbart
Biographic Data
| ID | 788707 |
|---|---|
| NAME | Sanford Grossbart |
| GIVEN NAMES | Sanford |
| FAMILY NAME | Grossbart |
| SIGNATURE | GROSSBART S |
| VERIFIED | No |
| TOTAL WORKS | 2 |
| TOTAL CITATIONS | 29 |
| WORKS AS AUTHOR | 2 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 1976 |
| LATEST PUBLICATION YEAR | 1988 |
| H-INDEX | 2 |
Parental Style and Consumer Socialization of Children
Parents play a major role in children's consumer socialization but little is known about differences in parents' consumer socialization tendencies. In this article, we examine the thesis that these tendencies can be predicted from parents' general socialization styles. Results indicate that mothers with alternative parental styles differ in communicating with children about consumption, number of consumer socialization goals, restricting and moni…
Optimal Stimulation Level and the Adoption Decision Process
Following the Klonglan-Coward model, adoption decisions are viewed as following evaluation, a cognitive stage in the decision process, or trial, an overt purchase act. Operationalizing a person's optimal stimulation level with Zuckerman's Sensation Seeking Scale, hypotheses linking stimulation needs and the tendency to base an adoption decision on evaluation or trial are supported by data from a sample survey of adult females
Parental Style and Consumer Socialization of Children
Parents play a major role in children's consumer socialization but little is known about differences in parents' consumer socialization tendencies. In this article, we examine the thesis that these tendencies can be predicted from parents' general socialization styles. Results indicate that mothers with alternative parental styles differ in communicating with children about consumption, number of consumer socialization goals, restricting and moni…
Optimal Stimulation Level and the Adoption Decision Process
Following the Klonglan-Coward model, adoption decisions are viewed as following evaluation, a cognitive stage in the decision process, or trial, an overt purchase act. Operationalizing a person's optimal stimulation level with Zuckerman's Sensation Seeking Scale, hypotheses linking stimulation needs and the tendency to base an adoption decision on evaluation or trial are supported by data from a sample survey of adult females
Optimal Stimulation Level and the Adoption Decision Process
Following the Klonglan-Coward model, adoption decisions are viewed as following evaluation, a cognitive stage in the decision process, or trial, an overt purchase act. Operationalizing a person's optimal stimulation level with Zuckerman's Sensation Seeking Scale, hypotheses linking stimulation needs and the tendency to base an adoption decision on evaluation or trial are supported by data from a sample survey of adult females
Parental Style and Consumer Socialization of Children
Parents play a major role in children's consumer socialization but little is known about differences in parents' consumer socialization tendencies. In this article, we examine the thesis that these tendencies can be predicted from parents' general socialization styles. Results indicate that mothers with alternative parental styles differ in communicating with children about consumption, number of consumer socialization goals, restricting and moni…
Psychology (2 works) · Sociology (2 works) · Advertising (1 work) · Autonomy (1 work) · Business (1 work) · Computer Science (1 work) · Consumer Behavior in Brand Consumption and Identification (1 work) · Consumption (sociology) (1 work) · Decision process (1 work) · Decision-Making and Behavioral Economics (1 work)