Optimal Stimulation Level and the Adoption Decision Process
Bibliographic Data
| ID | 2192150 |
|---|---|
| Authors | Roberta A Mittelstaedt (0000-0002-2264-2704), L Grossbart, Sanford Grossbart, S L Grossbart, William W Curtis, P Devere, Stephen P DeVere |
| Year | 1976 |
| Volume | 3 |
| Issue | 2 |
| Pages | 84 |
| Publication date | 1976-09-01 |
| Open Access | No |
| Type | ARTICLE |
| Venue | Journal of Consumer Research (JOURNAL) |
| Journal identifiers | ISSN: 0093-5301 • E-ISSN: 1537-5277 |
| Publisher | Oxford University Press (OUP) (PUBLISHER) |
| DOI | 10.1086/208655 |
| OpenAlex | W1970164530 |
| Language | EN |
| Citations received | 6 |
| References cited | 10 |
Following the Klonglan-Coward model, adoption decisions are viewed as following evaluation, a cognitive stage in the decision process, or trial, an overt purchase act. Operationalizing a person's optimal stimulation level with Zuckerman's Sensation Seeking Scale, hypotheses linking stimulation needs and the tendency to base an adoption decision on evaluation or trial are supported by data from a sample survey of adult females
Decision process · Economics · Library science · Management science · Process (computing) · Sociology · Computer Science · Decision-Making and Behavioral Economics · Environmental Education and Sustainability · Psychological and Educational Research Studies · Psychology
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| Citations per year | 0.14 |
|---|---|
| Citation span | 1984 - 2021 (38) |
| Highly cited | No |