S L Grossbart
Biographic Data
| ID | 9272423 |
|---|---|
| NAME | S L Grossbart |
| GIVEN NAMES | S L |
| FAMILY NAME | Grossbart |
| SIGNATURE | GROSSBART S L |
| VERIFIED | No |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 2 |
| WORKS AS AUTHOR | 1 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 1976 |
| LATEST PUBLICATION YEAR | 1976 |
| H-INDEX | 1 |
Optimal Stimulation Level and the Adoption Decision Process
Following the Klonglan-Coward model, adoption decisions are viewed as following evaluation, a cognitive stage in the decision process, or trial, an overt purchase act. Operationalizing a person's optimal stimulation level with Zuckerman's Sensation Seeking Scale, hypotheses linking stimulation needs and the tendency to base an adoption decision on evaluation or trial are supported by data from a sample survey of adult females
Optimal Stimulation Level and the Adoption Decision Process
Following the Klonglan-Coward model, adoption decisions are viewed as following evaluation, a cognitive stage in the decision process, or trial, an overt purchase act. Operationalizing a person's optimal stimulation level with Zuckerman's Sensation Seeking Scale, hypotheses linking stimulation needs and the tendency to base an adoption decision on evaluation or trial are supported by data from a sample survey of adult females
Optimal Stimulation Level and the Adoption Decision Process
Following the Klonglan-Coward model, adoption decisions are viewed as following evaluation, a cognitive stage in the decision process, or trial, an overt purchase act. Operationalizing a person's optimal stimulation level with Zuckerman's Sensation Seeking Scale, hypotheses linking stimulation needs and the tendency to base an adoption decision on evaluation or trial are supported by data from a sample survey of adult females
Computer Science (1 work) · Decision process (1 work) · Decision-Making and Behavioral Economics (1 work) · Economics (1 work) · Environmental Education and Sustainability (1 work) · Library science (1 work) · Management science (1 work) · Process (computing) (1 work) · Psychological and Educational Research Studies (1 work) · Psychology (1 work)