Tung‐Hsiang Chou
Biographic Data
| ID | 7910579 |
|---|---|
| NAME | Tung‐Hsiang Chou |
| GIVEN NAMES | Tung‐Hsiang |
| FAMILY NAME | Chou |
| SIGNATURE | CHOU T H |
| AFFILIATIONS | National Kaohsiung University of Science and Technology |
| ORCID | 0000-0002-9438-7570 |
| VERIFIED | Yes |
| TOTAL WORKS | 3 |
| TOTAL CITATIONS | 0 |
| AUTHOR COUNT | 3 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2021 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 0 |
AR technology-based marketing service and the determinants of consumer self-disclosure intention
Augmented reality (AR) technology has been robustly adopted, especially in the case of online shopping in recent years. The essential technology in AR marketing involves the integration of virtual objects with the real world to create an immersive experience. To accomplish this, users must engage in self-disclosure. Our aim in the present study is to broaden the understanding of consumer self-disclosure intention toward AR marketing applications …
Exploring the Effect of Team-Environment Fit in the Relationship Between Team Personality, Job Satisfaction, and Performance
This study explores whether team-organization fit (T-O fit) and team-job fit (T-J fit) play a mediating role between team personality, team job satisfaction, and team performance. Conscientiousness and openness to experience are common antecedents of team personality. Additionally, T-O fit and T-J fit are derived from person-environment fit theory, which is used to discuss the interaction between team members and the environment that affects beha…
Consumers’ Intention to Adopt Blockchain Food Traceability Technology towards Organic Food Products
Establishing a blockchain food traceability system (BFTS) is increasingly important and urgent to resolve the contradiction between consumers' intention regarding safe food selections and the spread of polluted foods. Using the advantages of blockchain, such as immutability, decentralization, openness, and anonymity, we can build trusted food traceability systems based on these important characteristics. With reliable information, traceability fr…
No prominent works on this page.
Consumers’ Intention to Adopt Blockchain Food Traceability Technology towards Organic Food Products
Establishing a blockchain food traceability system (BFTS) is increasingly important and urgent to resolve the contradiction between consumers' intention regarding safe food selections and the spread of polluted foods. Using the advantages of blockchain, such as immutability, decentralization, openness, and anonymity, we can build trusted food traceability systems based on these important characteristics. With reliable information, traceability fr…
Exploring the Effect of Team-Environment Fit in the Relationship Between Team Personality, Job Satisfaction, and Performance
This study explores whether team-organization fit (T-O fit) and team-job fit (T-J fit) play a mediating role between team personality, team job satisfaction, and team performance. Conscientiousness and openness to experience are common antecedents of team personality. Additionally, T-O fit and T-J fit are derived from person-environment fit theory, which is used to discuss the interaction between team members and the environment that affects beha…
AR technology-based marketing service and the determinants of consumer self-disclosure intention
Augmented reality (AR) technology has been robustly adopted, especially in the case of online shopping in recent years. The essential technology in AR marketing involves the integration of virtual objects with the real world to create an immersive experience. To accomplish this, users must engage in self-disclosure. Our aim in the present study is to broaden the understanding of consumer self-disclosure intention toward AR marketing applications …
Psychology (3 works) · Social Psychology (3 works) · Business (2 works) · Computer Science (2 works) · Marketing (2 works) · Openness to experience (2 works) · Advertising (1 works) · Affect (linguistics (1 works) · Anonymity (1 works) · Applied Psychology (1 works)