Ronald Hoverstad
Biographic Data
| ID | 798083 |
|---|---|
| NAME | Ronald Hoverstad |
| GIVEN NAMES | Ronald |
| FAMILY NAME | Hoverstad |
| SIGNATURE | HOVERSTAD R |
| AFFILIATIONS | University of the Pacific |
| VERIFIED | No |
| TOTAL WORKS | 2 |
| TOTAL CITATIONS | 1 |
| WORKS AS AUTHOR | 2 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 1985 |
| LATEST PUBLICATION YEAR | 1997 |
| H-INDEX | 1 |
Disclosure of Contextually Hidden Sexual Images Embedded in an Advertisement
The discovery of sexual images embedded in an advertisement significantly affected responses to the advertisement by 147 female and 159 male undergraduates
Relationships between Information Recall and Subsequent Attitudes
Relationships between recalled information and subsequent attitudes toward chosen and rejected alternatives were explored under different experimental conditions. Memory for product information and effects of amount recalled on subsequently reported attitudes varied as a function of the processing objective and chosen or rejected alternatives. Results are discussed in terms of recent theoretical models describing effects of memory on judgments
Relationships between Information Recall and Subsequent Attitudes
Relationships between recalled information and subsequent attitudes toward chosen and rejected alternatives were explored under different experimental conditions. Memory for product information and effects of amount recalled on subsequently reported attitudes varied as a function of the processing objective and chosen or rejected alternatives. Results are discussed in terms of recent theoretical models describing effects of memory on judgments
Relationships between Information Recall and Subsequent Attitudes
Relationships between recalled information and subsequent attitudes toward chosen and rejected alternatives were explored under different experimental conditions. Memory for product information and effects of amount recalled on subsequently reported attitudes varied as a function of the processing objective and chosen or rejected alternatives. Results are discussed in terms of recent theoretical models describing effects of memory on judgments
Disclosure of Contextually Hidden Sexual Images Embedded in an Advertisement
The discovery of sexual images embedded in an advertisement significantly affected responses to the advertisement by 147 female and 159 male undergraduates
Psychology (2 works) · Social Psychology (2 works) · Advertising (1 work) · Business (1 work) · Cognitive psychology (1 work) · Cultural Differences and Values (1 work) · Exploratory research (1 work) · Function (biology) (1 work) · Gender, Feminism, and Media (1 work) · Information processing (1 work)