Disclosure of Contextually Hidden Sexual Images Embedded in an Advertisement
Bibliographic Data
| ID | 13655138 |
|---|---|
| Authors | Penny M Simpson (0000-0001-5849-1226, Northwestern State University, corresponding author), Ronald Hoverstad (University of the Pacific), Gene Brown (Louisiana Tech University), Robert E Widing (The University of Melbourne) |
| Year | 1997 |
| Volume | 81 |
| Issue | 1 |
| Pages | 333-334 |
| Publication date | 1997-08-01 |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Psychological Reports (JOURNAL) |
| Journal identifiers | ISSN: 0033-2941 • E-ISSN: 1558-691X |
| Publisher | SAGE Publishing (PUBLISHER • US) |
| DOI | 10.2466/pr0.1997.81.1.333 |
| PMID | 9293224 |
| OpenAlex | W2332897038 |
| Language | EN |
| References cited | 1 |
The discovery of sexual images embedded in an advertisement significantly affected responses to the advertisement by 147 female and 159 male undergraduates
Advertising · Business · Sexual behavior · Gender, Feminism, and Media · Media, Gender, and Advertising · Psychology · Sexuality, Behavior, and Technology · Social Psychology
| Highly cited | No |
|---|