Moch Rachmandany Firmansyah
Biographic Data
| ID | 7989078 |
|---|---|
| NAME | Moch Rachmandany Firmansyah |
| GIVEN NAMES | Moch Rachmandany |
| FAMILY NAME | Firmansyah |
| SIGNATURE | FIRMANSYAH M R |
| AFFILIATIONS | Airlangga University |
| VERIFIED | No |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 1 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2023 |
| LATEST PUBLICATION YEAR | 2023 |
| H-INDEX | 0 |
Repercussion of the Price and the Trust on Brand Switching Through Customer Satisfaction on Indonesian Gadget User
Numerous of brands selection on smartphones makes customers have a tendency to choose products with different brands when making a repeat purchase. Purpose of this study was to analyze the repercussion of the price and the trust on Brand Switching through customer satisfaction. Research type is causal research. Population and sample in this study were 80 Indonesian gadget users. Analysis technique of the research is Partial Least Square (PLS). Fi…
No prominent works on this page.
Repercussion of the Price and the Trust on Brand Switching Through Customer Satisfaction on Indonesian Gadget User
Numerous of brands selection on smartphones makes customers have a tendency to choose products with different brands when making a repeat purchase. Purpose of this study was to analyze the repercussion of the price and the trust on Brand Switching through customer satisfaction. Research type is causal research. Population and sample in this study were 80 Indonesian gadget users. Analysis technique of the research is Partial Least Square (PLS). Fi…
Advertising (1 work) · Business (1 work) · Computer Science (1 work) · Consumer Behavior and Marketing Influence (1 work) · Customer satisfaction (1 work) · Digital Marketing and Social Media (1 work) · Gadget (1 work) · Indonesian (1 work) · Marketing (1 work) · Medicine (1 work)