Repercussion of the Price and the Trust on Brand Switching Through Customer Satisfaction on Indonesian Gadget User
Bibliographic Data
| ID | 15538356 |
|---|---|
| Authors | Achmad Daengs GS (0000-0002-7568-1985, Universitas 45 Surabaya, corresponding author), Enny Istanti (Universitas Bhayangkara Surabaya), Maria Jovita R Pandin (Universitas 17 Agustus 1945 Surabaya), Retno Susanti (Universitas 45 Surabaya), Moch Rachmandany Firmansyah (Airlangga University) |
| Year | 2023 |
| Volume | 20 |
| Issue | 6 |
| Pages | 667-675 |
| Publication date | 2023-09-02 |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | MIGRATION LETTERS (JOURNAL) |
| Journal identifiers | ISSN: 1741-8984 • E-ISSN: 1741-8992 |
| Publisher | Dewspublication (PUBLISHER) |
| DOI | 10.59670/ml.v20i6.3513 |
| OpenAlex | W4389847634 |
| Language | EN |
Numerous of brands selection on smartphones makes customers have a tendency to choose products with different brands when making a repeat purchase. Purpose of this study was to analyze the repercussion of the price and the trust on Brand Switching through customer satisfaction. Research type is causal research. Population and sample in this study were 80 Indonesian gadget users. Analysis technique of the research is Partial Least Square (PLS). Findings of the study confirm that price and trust partially do not significantly influence customer satisfaction but partially significant effect on brand switching. The findings also sustain that customer satisfaction has a significant effect on brand switching
Advertising · Business · Customer satisfaction · Gadget · Indonesian · Population · Sample (material · Computer Science · Consumer Behavior and Marketing Influence · Digital Marketing and Social Media · Medicine · Technology Adoption and User Behaviour · Marketing
| Highly cited | No |
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