Eduardo Macías
Biographic Data
| ID | 7989637 |
|---|---|
| NAME | Eduardo Macías |
| GIVEN NAMES | Eduardo |
| FAMILY NAME | Macías |
| SIGNATURE | MACIAS E |
| AFFILIATIONS | New Mexico State University |
| VERIFIED | No |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 1 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2005 |
| LATEST PUBLICATION YEAR | 2005 |
| H-INDEX | 0 |
Architectonics of McDonald's cohabitation with Wal‐Mart
Purpose Architectonics is proposed as a dialogic theory and method to research three discursive spheres: McDonald's corporation, McDonaldization, and McDonaldland. Design/methodology/approach Bakhtin proposed architectonics as a new method for the human sciences, one that interanimates cognitive with ethical and aesthetic systemness. This essay develops architectonics further, and applies it to the study of globalization and localization of the M…
No prominent works on this page.
Architectonics of McDonald's cohabitation with Wal‐Mart
Purpose Architectonics is proposed as a dialogic theory and method to research three discursive spheres: McDonald's corporation, McDonaldization, and McDonaldland. Design/methodology/approach Bakhtin proposed architectonics as a new method for the human sciences, one that interanimates cognitive with ethical and aesthetic systemness. This essay develops architectonics further, and applies it to the study of globalization and localization of the M…
Cohabitation (1 work) · Corporation (1 work) · Dialogic (1 work) · Discourse Analysis in Language Studies (1 work) · Globalization (1 work) · Language, Metaphor, and Cognition (1 work) · Law (1 work) · Law (1 work) · Originality (1 work) · Political science (1 work)