Architectonics of McDonald's cohabitation with Wal‐Mart

An exploratory study of ethnocentricity

Bibliographic Data

ID15539130
AuthorsDavid M Boje (0000-0002-1691-1189, New Mexico State University, corresponding author), E Enríquez (0000-0002-7833-6474, New Mexico State University), M Teresa González (New Mexico State University), Eduardo Macías (New Mexico State University)
Year2005
Volume1
Issue4
Pages241-262
Publication date2005-12-01
Open AccessYes
TypeARTICLE
VenueCritical Perspectives on International Business (JOURNAL)
Journal identifiersISSN: 1742-2043 • E-ISSN: 1758-6062
PublisherEmerald Publishing Limited (PUBLISHER • GB)
DOI10.1108/17422040510640725
OpenAlexW1527077320
LanguageEN
Citations received1
References cited14

Purpose Architectonics is proposed as a dialogic theory and method to research three discursive spheres: McDonald's corporation, McDonaldization, and McDonaldland. Design/methodology/approach Bakhtin proposed architectonics as a new method for the human sciences, one that interanimates cognitive with ethical and aesthetic systemness. This essay develops architectonics further, and applies it to the study of globalization and localization of the McDonald's and Wal‐Mart corporations, which now cohabits with each other in New Mexico (and elsewhere). Findings A general inquiry system is suggested as a framework to analyze the architectonics of other organizations, in future international studies. Originality/value Through the application of the notion of architectonics to the McDonald's and Wal‐Mart corporations the authors develop an innovative approach to understanding organizations

Cohabitation · Corporation · Dialogic · Globalization · Originality · Political science · Social science · Sociology · Value (mathematics · Discourse Analysis in Language Studies · Language, Metaphor, and Cognition · Law · Russian Literature and Bakhtin Studies

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