David B Heinz
Biographic Data
| ID | 7989647 |
|---|---|
| NAME | David B Heinz |
| GIVEN NAMES | David B |
| FAMILY NAME | Heinz |
| SIGNATURE | HEINZ D B |
| AFFILIATIONS | University of Strathclyde |
| VERIFIED | No |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| AUTHOR COUNT | 1 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2012 |
| LATEST PUBLICATION YEAR | 2012 |
| H-INDEX | 0 |
The emerging market hype – putting market size and growth in BRIC countries into perspective
Purpose There is a stream of literature highlighting the enormous growth potential of emerging markets. This literature forms the basis for strategic investment decisions made by multinational corporations (MNCs). Seeking to question the findings of this literature, this paper aims to undertake a comparison of the BRIC countries with that of Germany as a representative mature market to put into perspective the short to medium‐term market potentia…
No prominent works on this page.
The emerging market hype – putting market size and growth in BRIC countries into perspective
Purpose There is a stream of literature highlighting the enormous growth potential of emerging markets. This literature forms the basis for strategic investment decisions made by multinational corporations (MNCs). Seeking to question the findings of this literature, this paper aims to undertake a comparison of the BRIC countries with that of Germany as a representative mature market to put into perspective the short to medium‐term market potentia…
BRIC (1 works) · Business (1 works) · Economic Growth and Productivity (1 works) · Economics (1 works) · Emerging markets (1 works) · Finance (1 works) · Global trade and economics (1 works) · Industrial organization (1 works) · International Business and FDI (1 works) · International economics (1 works)