E H Bonfield
Biographic Data
| ID | 799329 |
|---|---|
| NAME | E H Bonfield |
| GIVEN NAMES | E H |
| FAMILY NAME | Bonfield |
| SIGNATURE | BONFIELD E H |
| AFFILIATIONS | Temple University |
| VERIFIED | No |
| TOTAL WORKS | 2 |
| TOTAL CITATIONS | 22 |
| AUTHOR COUNT | 2 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 1975 |
| LATEST PUBLICATION YEAR | 1982 |
| H-INDEX | 2 |
Do consumers have brand attitudes
The Fishbein Extended Model and Consumer Behavior
The theoretical development and empirical research testing the Fishbein “extended” or “behavioral intentions” model are described and evaluated. Discussion of conceptual and methodological strengths and weaknesses leads to the proposal of a reconceptualized form of the model as a framework for future research
The Fishbein Extended Model and Consumer Behavior
The theoretical development and empirical research testing the Fishbein “extended” or “behavioral intentions” model are described and evaluated. Discussion of conceptual and methodological strengths and weaknesses leads to the proposal of a reconceptualized form of the model as a framework for future research
Do consumers have brand attitudes
The Fishbein Extended Model and Consumer Behavior
The theoretical development and empirical research testing the Fishbein “extended” or “behavioral intentions” model are described and evaluated. Discussion of conceptual and methodological strengths and weaknesses leads to the proposal of a reconceptualized form of the model as a framework for future research
Do consumers have brand attitudes
Psychology (2 works) · Social Psychology (2 works) · Advertising (1 works) · Behavioral Health and Interventions (1 works) · Business (1 works) · Computer Science (1 works) · Conceptual framework (1 works) · Conceptual model (1 works) · Consumer Behavior in Brand Consumption and Identification (1 works) · Consumer behaviour (1 works)