Narine S Yegiyan
Biographic Data
| ID | 80192 |
|---|---|
| NAME | Narine S Yegiyan |
| GIVEN NAMES | Narine S |
| FAMILY NAME | Yegiyan |
| SIGNATURE | YEGIYAN N S |
| AFFILIATIONS | University of California, Davis |
| ORCID | 0000-0002-1895-6399 |
| VERIFIED | Yes |
| TOTAL WORKS | 4 |
| TOTAL CITATIONS | 9 |
| AUTHOR COUNT | 4 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2007 |
| LATEST PUBLICATION YEAR | 2022 |
| H-INDEX | 1 |
Appetitive Food, Aversive Warning: Interaction Effects of Visual and Verbal Cues on Psychophysiological and Attitudinal Responses to PSAs
The efforts to promote healthy eating remain ineffective. The inability of these campaigns to counter the marketing resources of the mainstream fast-food chains is among the primary explanations for such failures. However, from the information processing perspective, the message’s features may also play a significant role. Cue reactivity research has shown the importance of evaluating visual and verbal cues to avoid undesirable addictive behavior…
Conceptualizing Visual Detail: Message Structure as a Predictor of Preferential Processing
The research reported here integrates traditions of cognitive information processing and visual communication research by offering a new conceptual definition of item centrality and a methodological tool for measuring it. Using developments in information processing research about effects of visual production features on attention and memory, this article advances the proposition that these features influence the perception of some objects as cen…
Experimental Evidence of the Knowledge Gap: Message Arousal, Motivation, and Time Delay
Journal Article Experimental Evidence of the Knowledge Gap: Message Arousal, Motivation, and Time Delay Get access Maria Elizabeth Grabe, Maria Elizabeth Grabe 1Department of Telecommunications, Indiana University, Bloomington, IN 47405 1Maria Elizabeth Grabe; e-mail Search for other works by this author on: Oxford Academic Google Scholar Narine Yegiyan, Narine Yegiyan 2Department of Communication, University of California, Davis Search for other…
An Experimental Investigation of Source Confusion in Televised Messages: News Versus Advertisements
The study reported here employed a mixed factorial design to experimentally investigate the effects of message format on memory for the source of information. Political messages were presented in 3 types of formats: conventional political ads, news-like political ads, and news stories. Memory for the source of information was measured directly after exposure and a week later. The results of the experiment suggest that format and time had a signif…
Experimental Evidence of the Knowledge Gap: Message Arousal, Motivation, and Time Delay
Journal Article Experimental Evidence of the Knowledge Gap: Message Arousal, Motivation, and Time Delay Get access Maria Elizabeth Grabe, Maria Elizabeth Grabe 1Department of Telecommunications, Indiana University, Bloomington, IN 47405 1Maria Elizabeth Grabe; e-mail Search for other works by this author on: Oxford Academic Google Scholar Narine Yegiyan, Narine Yegiyan 2Department of Communication, University of California, Davis Search for other…
An Experimental Investigation of Source Confusion in Televised Messages: News Versus Advertisements
The study reported here employed a mixed factorial design to experimentally investigate the effects of message format on memory for the source of information. Political messages were presented in 3 types of formats: conventional political ads, news-like political ads, and news stories. Memory for the source of information was measured directly after exposure and a week later. The results of the experiment suggest that format and time had a signif…
An Experimental Investigation of Source Confusion in Televised Messages: News Versus Advertisements
The study reported here employed a mixed factorial design to experimentally investigate the effects of message format on memory for the source of information. Political messages were presented in 3 types of formats: conventional political ads, news-like political ads, and news stories. Memory for the source of information was measured directly after exposure and a week later. The results of the experiment suggest that format and time had a signif…
Experimental Evidence of the Knowledge Gap: Message Arousal, Motivation, and Time Delay
Journal Article Experimental Evidence of the Knowledge Gap: Message Arousal, Motivation, and Time Delay Get access Maria Elizabeth Grabe, Maria Elizabeth Grabe 1Department of Telecommunications, Indiana University, Bloomington, IN 47405 1Maria Elizabeth Grabe; e-mail Search for other works by this author on: Oxford Academic Google Scholar Narine Yegiyan, Narine Yegiyan 2Department of Communication, University of California, Davis Search for other…
Conceptualizing Visual Detail: Message Structure as a Predictor of Preferential Processing
The research reported here integrates traditions of cognitive information processing and visual communication research by offering a new conceptual definition of item centrality and a methodological tool for measuring it. Using developments in information processing research about effects of visual production features on attention and memory, this article advances the proposition that these features influence the perception of some objects as cen…
Appetitive Food, Aversive Warning: Interaction Effects of Visual and Verbal Cues on Psychophysiological and Attitudinal Responses to PSAs
The efforts to promote healthy eating remain ineffective. The inability of these campaigns to counter the marketing resources of the mainstream fast-food chains is among the primary explanations for such failures. However, from the information processing perspective, the message’s features may also play a significant role. Cue reactivity research has shown the importance of evaluating visual and verbal cues to avoid undesirable addictive behavior…
Psychology (3 works) · Computer Science (2 works) · Social Psychology (2 works) · Action Observation and Synchronization (1 works) · Addiction (1 works) · Advertising (1 works) · Behavioral Health and Interventions (1 works) · Business (1 works) · Child and Animal Learning Development (1 works) · Cognition (1 works)