An Experimental Investigation of Source Confusion in Televised Messages
News Versus Advertisements
Bibliographic Data
| ID | 2270045 |
|---|---|
| Authors | Narine S Yegiyan (0000-0002-1895-6399, Indiana University Bloomington), Maria Elizabeth Grabe (0000-0001-6372-8363, Indiana University Bloomington) |
| Year | 2007 |
| Volume | 33 |
| Issue | 3 |
| Pages | 379-395 |
| Publication date | 2007-07-01 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Human Communication Research (JOURNAL) |
| Journal identifiers | ISSN: 0360-3989 • E-ISSN: 1468-2958 |
| Publisher | Oxford University Press (OUP) (PUBLISHER) |
| DOI | 10.1111/j.1468-2958.2007.00304.x |
| OpenAlex | W2030666763 |
| Language | EN |
| Citations received | 2 |
| References cited | 27 |
The study reported here employed a mixed factorial design to experimentally investigate the effects of message format on memory for the source of information. Political messages were presented in 3 types of formats: conventional political ads, news-like political ads, and news stories. Memory for the source of information was measured directly after exposure and a week later. The results of the experiment suggest that format and time had a significant effect on memory for the source. Subjects identified the source of information with about the same level of accuracy across formats right after exposure. A week later, subjects were significantly more inept at attributing information contained in news-like ads to its source than doing so for conventional ads and news stories. At that point, information presented in news-like ads was incorrectly attributed to news about 70% of the time
Advertising · Business · Confusion · Information source (mathematics · News media · Point (geometry · Political science · Politics · Statistics · Law · Mathematics · Media Influence and Health · Memory Processes and Influences · Misinformation and Its Impacts · Psychology · Social Psychology
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| Unique citing works | 2 |
|---|---|
| Citations per year | 0,13 |
| Citation span | 2011 - 2018 (8) |
| Citation velocity | historical |
| Highly cited | No |
| Citation types | Neutral: 2 |