Lee G Cooper
Biographic Data
| ID | 809272 |
|---|---|
| NAME | Lee G Cooper |
| GIVEN NAMES | Lee G |
| FAMILY NAME | Cooper |
| SIGNATURE | COOPER L G |
| AFFILIATIONS | UCLA Health |
| ORCID | 0009-0006-5908-4036 |
| VERIFIED | Yes |
| TOTAL WORKS | 4 |
| TOTAL CITATIONS | 11 |
| AUTHOR COUNT | 4 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 1973 |
| LATEST PUBLICATION YEAR | 1992 |
| H-INDEX | 2 |
The Discounting of Discounts and Promotion Thresholds
This study examines consumers' response to retailers' price promotions. It shows that consumers discount the price discounts. It also suggests that the discounting of discounts and changes in purchase intention depend on the discount level, store image, and whether the product advertised is a name brand or a store brand. The study goes one step further to investigate the existence of promotion thresholds. We use experimental data and an econometr…
"Do We Need Critical Relativism? Comments on "On Method in Consumer Research
Journal Article Do We Need Critical Relativism? Comments on “On Method in Consumer Research” Get access Lee G. Cooper Lee G. Cooper Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 14, Issue 1, June 1987, Pages 126–127, https://doi.org/10.1086/209098 Published: 01 June 1987 Article history Received: 01 September 1986 Revision received: 01 March 1987 Published: 01 June 1987
Standardizing Variables in Multiplicative Choice Models
To use multiplicative competitive interaction (MCI) models as part of a theory of the evaluative process in choice, we need a method to transform interval scale consumer judgments into positive, ratio scales. We develop a coefficient—zeta-squared—that possesses the needed scale requirements and other theoretically desirable properties, and report four research studies to demonstrate the diversity of applications of multiplicative choice models us…
A Multivariate Investigation of Preferences
The concept of preference is of primary importance in psychology. It has had an implicit role in almost every psychological theory, but no major efforts have been directed toward the explication of preference as a psychological concept. Why is one object preferred to another? is a question which has remained unan- swered, at least to the extent that the psychological nature of pref- erence has remained subservient to the other purposes of investi…
The Discounting of Discounts and Promotion Thresholds
This study examines consumers' response to retailers' price promotions. It shows that consumers discount the price discounts. It also suggests that the discounting of discounts and changes in purchase intention depend on the discount level, store image, and whether the product advertised is a name brand or a store brand. The study goes one step further to investigate the existence of promotion thresholds. We use experimental data and an econometr…
"Do We Need Critical Relativism? Comments on "On Method in Consumer Research
Journal Article Do We Need Critical Relativism? Comments on “On Method in Consumer Research” Get access Lee G. Cooper Lee G. Cooper Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 14, Issue 1, June 1987, Pages 126–127, https://doi.org/10.1086/209098 Published: 01 June 1987 Article history Received: 01 September 1986 Revision received: 01 March 1987 Published: 01 June 1987
Standardizing Variables in Multiplicative Choice Models
To use multiplicative competitive interaction (MCI) models as part of a theory of the evaluative process in choice, we need a method to transform interval scale consumer judgments into positive, ratio scales. We develop a coefficient—zeta-squared—that possesses the needed scale requirements and other theoretically desirable properties, and report four research studies to demonstrate the diversity of applications of multiplicative choice models us…
A Multivariate Investigation of Preferences
The concept of preference is of primary importance in psychology. It has had an implicit role in almost every psychological theory, but no major efforts have been directed toward the explication of preference as a psychological concept. Why is one object preferred to another? is a question which has remained unan- swered, at least to the extent that the psychological nature of pref- erence has remained subservient to the other purposes of investi…
Standardizing Variables in Multiplicative Choice Models
To use multiplicative competitive interaction (MCI) models as part of a theory of the evaluative process in choice, we need a method to transform interval scale consumer judgments into positive, ratio scales. We develop a coefficient—zeta-squared—that possesses the needed scale requirements and other theoretically desirable properties, and report four research studies to demonstrate the diversity of applications of multiplicative choice models us…
"Do We Need Critical Relativism? Comments on "On Method in Consumer Research
Journal Article Do We Need Critical Relativism? Comments on “On Method in Consumer Research” Get access Lee G. Cooper Lee G. Cooper Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 14, Issue 1, June 1987, Pages 126–127, https://doi.org/10.1086/209098 Published: 01 June 1987 Article history Received: 01 September 1986 Revision received: 01 March 1987 Published: 01 June 1987
The Discounting of Discounts and Promotion Thresholds
This study examines consumers' response to retailers' price promotions. It shows that consumers discount the price discounts. It also suggests that the discounting of discounts and changes in purchase intention depend on the discount level, store image, and whether the product advertised is a name brand or a store brand. The study goes one step further to investigate the existence of promotion thresholds. We use experimental data and an econometr…
Psychology (3 works) · Advertising (2 works) · Artificial Intelligence (2 works) · Artificial Intelligence (2 works) · Business (2 works) · Computer Science (2 works) · Consumer Market Behavior and Pricing (2 works) · Decision-Making and Behavioral Economics (2 works) · Epistemology (2 works) · Mathematics (2 works)