Standardizing Variables in Multiplicative Choice Models
Bibliographic Data
| ID | 11074708 |
|---|---|
| Authors | Lee G Cooper (0009-0006-5908-4036, UCLA Health, corresponding author), Masao Nakanishi (0000-0001-6200-9279) |
| Year | 1983 |
| Volume | 10 |
| Issue | 1 |
| Pages | 96 |
| Publication date | 1983-06-01 |
| Peer Reviewed | Yes |
| Open Access | No |
| Type | ARTICLE |
| Venue | Journal of Consumer Research (JOURNAL) |
| Journal identifiers | ISSN: 0093-5301 • E-ISSN: 1537-5277 |
| Publisher | Oxford University Press (OUP) (PUBLISHER) |
| DOI | 10.1086/208948 |
| OpenAlex | W2096131033 |
| Language | EN |
| Citations received | 6 |
| References cited | 1 |
To use multiplicative competitive interaction (MCI) models as part of a theory of the evaluative process in choice, we need a method to transform interval scale consumer judgments into positive, ratio scales. We develop a coefficient—zeta-squared—that possesses the needed scale requirements and other theoretically desirable properties, and report four research studies to demonstrate the diversity of applications of multiplicative choice models using zeta-squared. We also discuss the relations of MCI models to Luce choice models to illustrate the potential of zeta-squared for representing the effects of similarity on choice, and consider some of the benefits of standardizing variables in MCI models or multinomial logit models
Econometrics · Multinomial logistic regression · Multiplicative function · Similarity (geometry · Statistics · Artificial Intelligence · Computer Science · Consumer Market Behavior and Pricing · Decision-Making and Behavioral Economics · Economic and Environmental Valuation · Mathematics
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| Unique citing works | 6 |
|---|---|
| Citations per year | 0,15 |
| Citation span | 1987 - 2007 (21) |
| Citation velocity | historical |
| Highly cited | No |
| Citation types | Neutral: 6 |