Asma Iqbal
Biographic Data
| ID | 8106994 |
|---|---|
| NAME | Asma Iqbal |
| GIVEN NAMES | Asma |
| FAMILY NAME | Iqbal |
| SIGNATURE | IQBAL A |
| AFFILIATIONS | Jazan University |
| ORCID | 0000-0001-7707-2887 |
| VERIFIED | Yes |
| TOTAL WORKS | 5 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 5 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2021 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 0 |
De/Construction of Gender Stereotypes
There are various means of ideological investment, and electronic media commercials are among the best sites to invest in ideology for long-lasting effects. At present, food advertisements have become a popular genre to de/construct gendered ideologies because, most often, electronic media discourses mirror prevailing social reality in a particular context. The current research aims to decode the linguistic and semiotic content of food company ad…
Potential Drawbacks of Automated Paraphrasing Tools
Revolution in development of automated paraphrasing tools (APTs) has brought drastic change in paraphrasing text particularly through QuillBot. Studies indicate that performance of this tool is highly satisfactory. However, QuillBot has certain drawbacks that affect the paraphrased text such as it neutralizes the text by replacing subject with general statement, breaks appealing potential of text, confuses the context of the headline text, and in…
Visual Grammar and Meaning
With the development of technology and advancement of media, the advertisements are no more mono-modal discourses. Instead, advertisements utilize multiple modes to catch the eyes of the viewers and to win the hearts of desired customers. Today traditional literacy alone fails to interpret modern day multimodal texts like advertisements. This paper based on Kress and Van Leeuwen’s (1996) theory of Visual Grammar, analyzes two non-product advertis…
Analyzing Fatf’s Concerns and Actions taken by Pakistan for Compliance
Power and Interdependence with Internet
The modern world is transforming all intellectual domains. This transformation is responsible for both convergence and divergence of ideas, their respective paradigms, and influencing spheres. Modernday researchers and theorists have induced continuous efforts to redefine power, and the notion of interdependence, understand their meaning and practical interpretations and tried to develop a direct and more scientific approach towards these socio-p…
No prominent works on this page.
Analyzing Fatf’s Concerns and Actions taken by Pakistan for Compliance
Power and Interdependence with Internet
The modern world is transforming all intellectual domains. This transformation is responsible for both convergence and divergence of ideas, their respective paradigms, and influencing spheres. Modernday researchers and theorists have induced continuous efforts to redefine power, and the notion of interdependence, understand their meaning and practical interpretations and tried to develop a direct and more scientific approach towards these socio-p…
Visual Grammar and Meaning
With the development of technology and advancement of media, the advertisements are no more mono-modal discourses. Instead, advertisements utilize multiple modes to catch the eyes of the viewers and to win the hearts of desired customers. Today traditional literacy alone fails to interpret modern day multimodal texts like advertisements. This paper based on Kress and Van Leeuwen’s (1996) theory of Visual Grammar, analyzes two non-product advertis…
Potential Drawbacks of Automated Paraphrasing Tools
Revolution in development of automated paraphrasing tools (APTs) has brought drastic change in paraphrasing text particularly through QuillBot. Studies indicate that performance of this tool is highly satisfactory. However, QuillBot has certain drawbacks that affect the paraphrased text such as it neutralizes the text by replacing subject with general statement, breaks appealing potential of text, confuses the context of the headline text, and in…
De/Construction of Gender Stereotypes
There are various means of ideological investment, and electronic media commercials are among the best sites to invest in ideology for long-lasting effects. At present, food advertisements have become a popular genre to de/construct gendered ideologies because, most often, electronic media discourses mirror prevailing social reality in a particular context. The current research aims to decode the linguistic and semiotic content of food company ad…
Business (3 works) · Computer Science (3 works) · Linguistics (3 works) · Philosophy (3 works) · Psychology (3 works) · Advertising (2 works) · Discourse analysis (2 works) · Political science (2 works) · Sociology (2 works) · Asian Culture and Media Studies (1 work)