Z S Demirdjian

Biographic Data

ID814655
NAMEZ S Demirdjian
GIVEN NAMESZ S
FAMILY NAMEDemirdjian
SIGNATUREDEMIRDJIAN Z S
VERIFIEDNo
TOTAL WORKS1
TOTAL CITATIONS2
AUTHOR COUNT1
EDITOR COUNT0
FIRST PUBLICATION YEAR1983
LATEST PUBLICATION YEAR1983
H-INDEX1

  • Sales Effectiveness of Comparative Advertising: An Experimental Field Investigation

    Z S DemirdjianARTICLEJournal of Consumer Research1983Cited by: 2

    Journal Article Sales Effectiveness of Comparative Advertising: An Experimental Field Investigation Get access Z.S. Demirdjian Z.S. Demirdjian Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 10, Issue 3, December 1983, Pages 362–364, https://doi.org/10.1086/208975 Published: 01 December 1983 Article history Received: 01 May 1982 Revision received: 01 August 1983 Published: 01 De…