Sales Effectiveness of Comparative Advertising
An Experimental Field Investigation
Bibliographic Data
| ID | 2995350 |
|---|---|
| Authors | Z S Demirdjian (corresponding author) |
| Year | 1983 |
| Volume | 10 |
| Issue | 3 |
| Pages | 362 |
| Publication date | 1983-12-01 |
| Peer Reviewed | Yes |
| Open Access | No |
| Type | ARTICLE |
| Venue | Journal of Consumer Research (JOURNAL) |
| Journal identifiers | ISSN: 0093-5301 • E-ISSN: 1537-5277 |
| Publisher | Oxford University Press (OUP) (PUBLISHER) |
| DOI | 10.1086/208975 |
| OpenAlex | W2083636075 |
| Language | EN |
| Citations received | 2 |
Journal Article Sales Effectiveness of Comparative Advertising: An Experimental Field Investigation Get access Z.S. Demirdjian Z.S. Demirdjian Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 10, Issue 3, December 1983, Pages 362–364, https://doi.org/10.1086/208975 Published: 01 December 1983 Article history Received: 01 May 1982 Revision received: 01 August 1983 Published: 01 December 1983
Advertising · Business · Comparative advertising · Comparative effectiveness research · Comparative research · Economics · Sociology · Consumer Behavior in Brand Consumption and Identification · Marketing · Psychology
| Unique citing works | 2 |
|---|---|
| Citations per year | 0,06 |
| Citation span | 1990 - 2006 (17) |
| Citation velocity | historical |
| Highly cited | No |
| Citation types | Neutral: 1 |