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Martha C Powell

Biographic Data

ID820751
NAMEMartha C Powell
GIVEN NAMESMartha C
FAMILY NAMEPowell
SIGNATUREPOWELL M C
AFFILIATIONSIndiana University
VERIFIEDNo
TOTAL WORKS10
TOTAL CITATIONS476
AUTHOR COUNT10
EDITOR COUNT0
FIRST PUBLICATION YEAR1983
LATEST PUBLICATION YEAR2002
H-INDEX7
  • Rural‐Urban Home Health Care Differences Before the Balanced Budget Act of 1997

    Open Access•Robert E Schlenker, Martha C Powell et al.•ARTICLE•The Journal of Rural Health•2002

    This study arose from concerns that home health care may be more difficult to provide to rural than urban elderly patients (because of geographic barriers, personnel shortages, and other factors) and may therefore be less effective in terms of patient outcomes Case mix, home health care service use, and outcomes (primarily discharge status) were analyzed for a national random sample of 3,869 rural and urban elderly home health patients Longitudin…

  • Measuring Associative Strength: Category‐Item Associations and Their Activation from Memory

    Open Access•Russell H Fazio, Carol J Williams et al.•ARTICLE•Political Psychology•2000•Cited by: 13•References: 6

    Three measures of the strength of association between a category and members of the category were investigated: (a) a naming measure, in which the participants (93 undergraduates) were asked to list the members of a category and the listing order was assumed to reflect associative strength; (b) a latency measure, which assessed the latency to correctly identify specific items as members or nonmembers of a given category; and (c) a facilitation me…

  • Attitudes, Perception, and Attention

    Russell H Fazio, David R Roskos-Ewoldsen et al.•CHAPTER•The heart's eye•1994

  • The Role of Attitude Accessibility in the Attitude-to-Behavior Process

    Russell H Fazio, Martha C Powell et al.•ARTICLE•Journal of Consumer Research•1989•Cited by: 39

    Attitudes toward a number of products and the accessibility of those attitudes as indicated by the latency of response to an attitudinal inquiry were assessed. Subjects with highly accessible attitudes toward a given product displayed greater attitude-behavior correspondence than did those with relatively less accessible attitudes. Furthermore, subjects with less accessible attitudes displayed more sensitivity to the salience afforded a product b…

  • Recipient's mood, relationship type, and helping

    Margaret S Clark, Robert Oullette et al.•ARTICLE•Journal of Personality and Social…•1987•Cited by: 60

  • Keeping track of needs in communal and exchange relationships

    Margaret S Clark, Judson Mills et al.•ARTICLE•Journal of Personality and Social…•1986•Cited by: 59

    Keeping track of needs in communal and exchange relationships was investigated in two experiments. In both, subjects could check to see if another person needed help. The first experiment tested the hypotheses that When there is no opportunity for the other to reciprocate in kind, keeping track of the other's needs will be greater if the person desires a communal relationship with the other than if the person desires an exchange relationship with…

  • On the automatic activation of attitudes

    Russell H Fazio, David M Sanbonmatsu et al.•ARTICLE•Journal of Personality and Social…•1986•Cited by: 229

  • Attitude Accessibility as a Function of Repeated Attitudinal Expression

    Open Access•Martha C Powell, Russell H Fazio•ARTICLE•Personality and Social Psychology…•1984•Cited by: 43•References: 1

    The accessibility of attitudes from memory was examined as a function of the strength of the association between the attitude object and the evaluation. The strength of the object-evaluation association was manipulated by varying the number of times (zero, one, three, or six) that subjects expressed their attitudes toward a given issue on an attitude survey. Accessibility was operationalized as the latency of response to an attitudinal inquiry. A…

  • Toward a process model of the attitude-behavior relation: Accessing one's attitude upon mere observation of the attitude object

    Russell H Fazio, Martha C Powell et al.•ARTICLE•Journal of Personality and Social…•1983•Cited by: 1

  • Toward a process model of the attitude–behavior relation: Accessing one's attitude upon mere observation of the attitude object

    Russell H Fazio, Martha C Powell et al.•ARTICLE•Journal of Personality and Social…•1983•Cited by: 32

  • On the automatic activation of attitudes

    Russell H Fazio, David M Sanbonmatsu et al.•ARTICLE•Journal of Personality and Social…•1986•Cited by: 229

  • Recipient's mood, relationship type, and helping

    Margaret S Clark, Robert Oullette et al.•ARTICLE•Journal of Personality and Social…•1987•Cited by: 60

  • Keeping track of needs in communal and exchange relationships

    Margaret S Clark, Judson Mills et al.•ARTICLE•Journal of Personality and Social…•1986•Cited by: 59

    Keeping track of needs in communal and exchange relationships was investigated in two experiments. In both, subjects could check to see if another person needed help. The first experiment tested the hypotheses that When there is no opportunity for the other to reciprocate in kind, keeping track of the other's needs will be greater if the person desires a communal relationship with the other than if the person desires an exchange relationship with…

  • Attitude Accessibility as a Function of Repeated Attitudinal Expression

    Open Access•Martha C Powell, Russell H Fazio•ARTICLE•Personality and Social Psychology…•1984•Cited by: 43•References: 1

    The accessibility of attitudes from memory was examined as a function of the strength of the association between the attitude object and the evaluation. The strength of the object-evaluation association was manipulated by varying the number of times (zero, one, three, or six) that subjects expressed their attitudes toward a given issue on an attitude survey. Accessibility was operationalized as the latency of response to an attitudinal inquiry. A…

  • The Role of Attitude Accessibility in the Attitude-to-Behavior Process

    Russell H Fazio, Martha C Powell et al.•ARTICLE•Journal of Consumer Research•1989•Cited by: 39

    Attitudes toward a number of products and the accessibility of those attitudes as indicated by the latency of response to an attitudinal inquiry were assessed. Subjects with highly accessible attitudes toward a given product displayed greater attitude-behavior correspondence than did those with relatively less accessible attitudes. Furthermore, subjects with less accessible attitudes displayed more sensitivity to the salience afforded a product b…

  • Toward a process model of the attitude–behavior relation: Accessing one's attitude upon mere observation of the attitude object

    Russell H Fazio, Martha C Powell et al.•ARTICLE•Journal of Personality and Social…•1983•Cited by: 32

  • Measuring Associative Strength: Category‐Item Associations and Their Activation from Memory

    Open Access•Russell H Fazio, Carol J Williams et al.•ARTICLE•Political Psychology•2000•Cited by: 13•References: 6

    Three measures of the strength of association between a category and members of the category were investigated: (a) a naming measure, in which the participants (93 undergraduates) were asked to list the members of a category and the listing order was assumed to reflect associative strength; (b) a latency measure, which assessed the latency to correctly identify specific items as members or nonmembers of a given category; and (c) a facilitation me…

  • Toward a process model of the attitude-behavior relation: Accessing one's attitude upon mere observation of the attitude object

    Russell H Fazio, Martha C Powell et al.•ARTICLE•Journal of Personality and Social…•1983•Cited by: 1

  • Toward a process model of the attitude-behavior relation: Accessing one's attitude upon mere observation of the attitude object

    Russell H Fazio, Martha C Powell et al.•ARTICLE•Journal of Personality and Social…•1983•Cited by: 1

  • Toward a process model of the attitude–behavior relation: Accessing one's attitude upon mere observation of the attitude object

    Russell H Fazio, Martha C Powell et al.•ARTICLE•Journal of Personality and Social…•1983•Cited by: 32

  • Attitude Accessibility as a Function of Repeated Attitudinal Expression

    Open Access•Martha C Powell, Russell H Fazio•ARTICLE•Personality and Social Psychology…•1984•Cited by: 43•References: 1

    The accessibility of attitudes from memory was examined as a function of the strength of the association between the attitude object and the evaluation. The strength of the object-evaluation association was manipulated by varying the number of times (zero, one, three, or six) that subjects expressed their attitudes toward a given issue on an attitude survey. Accessibility was operationalized as the latency of response to an attitudinal inquiry. A…

  • Keeping track of needs in communal and exchange relationships

    Margaret S Clark, Judson Mills et al.•ARTICLE•Journal of Personality and Social…•1986•Cited by: 59

    Keeping track of needs in communal and exchange relationships was investigated in two experiments. In both, subjects could check to see if another person needed help. The first experiment tested the hypotheses that When there is no opportunity for the other to reciprocate in kind, keeping track of the other's needs will be greater if the person desires a communal relationship with the other than if the person desires an exchange relationship with…

  • On the automatic activation of attitudes

    Russell H Fazio, David M Sanbonmatsu et al.•ARTICLE•Journal of Personality and Social…•1986•Cited by: 229

  • Recipient's mood, relationship type, and helping

    Margaret S Clark, Robert Oullette et al.•ARTICLE•Journal of Personality and Social…•1987•Cited by: 60

  • The Role of Attitude Accessibility in the Attitude-to-Behavior Process

    Russell H Fazio, Martha C Powell et al.•ARTICLE•Journal of Consumer Research•1989•Cited by: 39

    Attitudes toward a number of products and the accessibility of those attitudes as indicated by the latency of response to an attitudinal inquiry were assessed. Subjects with highly accessible attitudes toward a given product displayed greater attitude-behavior correspondence than did those with relatively less accessible attitudes. Furthermore, subjects with less accessible attitudes displayed more sensitivity to the salience afforded a product b…

  • Attitudes, Perception, and Attention

    Russell H Fazio, David R Roskos-Ewoldsen et al.•CHAPTER•The heart's eye•1994

  • Measuring Associative Strength: Category‐Item Associations and Their Activation from Memory

    Open Access•Russell H Fazio, Carol J Williams et al.•ARTICLE•Political Psychology•2000•Cited by: 13•References: 6

    Three measures of the strength of association between a category and members of the category were investigated: (a) a naming measure, in which the participants (93 undergraduates) were asked to list the members of a category and the listing order was assumed to reflect associative strength; (b) a latency measure, which assessed the latency to correctly identify specific items as members or nonmembers of a given category; and (c) a facilitation me…

  • Rural‐Urban Home Health Care Differences Before the Balanced Budget Act of 1997

    Open Access•Robert E Schlenker, Martha C Powell et al.•ARTICLE•The Journal of Rural Health•2002

    This study arose from concerns that home health care may be more difficult to provide to rural than urban elderly patients (because of geographic barriers, personnel shortages, and other factors) and may therefore be less effective in terms of patient outcomes Case mix, home health care service use, and outcomes (primarily discharge status) were analyzed for a national random sample of 3,869 rural and urban elderly home health patients Longitudin…

Psychology (9 works) · Social Psychology (7 works) · Computer Science (6 works) · Social and Intergroup Psychology (4 works) · Social Psychology (4 works) · Attitude (3 works) · Attitude change (3 works) · Cultural Differences and Values (3 works) · Association (psychology (2 works) · Attachment and Relationship Dynamics (2 works)

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