Measuring Associative Strength
Category‐Item Associations and Their Activation from Memory
Bibliographic Data
| ID | 6336830 |
|---|---|
| Authors | Russell H Fazio (0000-0002-0754-8234, Indiana University), Carol J Williams, Carol Williams (0000-0003-1735-2523, Indiana University), Martha C Powell (Indiana University) |
| Year | 2000 |
| Volume | 21 |
| Issue | 1 |
| Pages | 7-25 |
| Publication date | 2000-03-01 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Political Psychology (JOURNAL) |
| Journal identifiers | ISSN: 0162-895X • E-ISSN: 1467-9221 |
| Publisher | Wiley (PUBLISHER • GB) |
| DOI | 10.1111/0162-895x.00175 |
| OpenAlex | W1997346029 |
| Language | EN |
| Citations received | 18 |
| References cited | 15 |
Three measures of the strength of association between a category and members of the category were investigated: (a) a naming measure, in which the participants (93 undergraduates) were asked to list the members of a category and the listing order was assumed to reflect associative strength; (b) a latency measure, which assessed the latency to correctly identify specific items as members or nonmembers of a given category; and (c) a facilitation measure, in which the spontaneous activation of an item upon presentation of a category label as a prime was assessed by considering the extent to which the prime facilitated recognition of an initially degraded (visually obscured) item. The three measures correlated substantially, thus validating the naming and latency measures as reasonable approximations of the likelihood that a given item will receive activation in memory when the category is presented. Many of the constructs of interest to survey researchers can be viewed similarly as associations in memory, and the naming and latency measures can be fruitfully used in surveys; research attesting to the utility of namingand latency data is reviewed
Association (psychology · Associative property · Cognitive psychology · Facilitation · Latency (audio · Prime (order theory · Computer Science · Language, Discourse, Communication Strategies · Mathematics · Neuroscience · Psychology · Social and Intergroup Psychology · Social Power and Status Dynamics · Social Psychology
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| Unique citing works | 18 |
|---|---|
| Citations per year | 0,72 |
| Citation span | 2001 - 2025 (25) |
| Citation velocity | recent |
| Highly cited | No |
| Citation types | Neutral: 18 |