Evan Elkins
Biographic Data
| ID | 821337 |
|---|---|
| NAME | Evan Elkins |
| GIVEN NAMES | Evan |
| FAMILY NAME | Elkins |
| SIGNATURE | ELKINS E |
| AFFILIATIONS | University of Wisconsin–Madison |
| VERIFIED | No |
| TOTAL WORKS | 9 |
| TOTAL CITATIONS | 2 |
| AUTHOR COUNT | 9 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2010 |
| LATEST PUBLICATION YEAR | 2024 |
| H-INDEX | 1 |
The Obama Coalition as a Model for Mass Audience: Higher Ground Productions, Consensus Taste, and Streaming Media’s Centrism
This article examines Barack and Michelle Obama’s entertainment company, Higher Ground Productions. Founded in 2018, Higher Ground has produced and distributed several films, television programs, and podcasts for its exclusive streaming partners, Netflix, Spotify, and Audible. Drawing on media-industry analysis, scholarship on representation and politics in streaming media, and cultural studies of mass culture and entertainment, I argue that thes…
Silicon Valley's Team: The Golden State Warriors, Datafied Managerialism, and Basketball's Racialized Geography
This essay examines how the Golden State Warriors' multimedia empire invites viewers to embrace Silicon Valley–driven transformations of space and body that appropriate value generated by Black, Brown, and working-class communities for the benefit of a wealthy, white ownership class. These transformations form part of the tech industry's imperializing adventures in bodily and societal improvement through the intertwined processes of disruption, t…
Streaming Diplomacy
In its programming, branding strategies, and attempts to influence media policy around the world, Netflix promotes a broad vision of globalized cultural and economic liberalism geared toward humanist principles, cosmopolitan branding, international free trade, technological disruption, and economic deregulation. This chapter traces Netflix’s politics across the company’s recent partnerships with powerful Democratic Party figures, its attempts to …
Hulu
This chapter argues that Hulu represents a distinctly American form of national television in a digital era. This is due to its geoblocked nature, its branding as a television provider first and foremost, and its ownership by many of the major players in the American TV industry
Powered by Netflix: Speed test services and video-on-demand’s global development projects
This article examines three online tools that enable users of video-on-demand (VOD) platforms to check their Internet speeds: the ISP Speed Index and Fast.com, both developed by Netflix, and Google/YouTube’s Video Quality Report. In the context of VOD corporations’ aims of global market expansion, these sites are part of Netflix and YouTube’s broader initiatives to promote high-speed broadband and mobile Internet to users throughout the world. Ho…
The Kind Of Program Service All The People Want: Pat Weaver's Failed Fourth Network
This article details former NBC president Sylvester 'Pat' Weaver, Jr.'s attempt to start a fourth American television network in 1957. The development of Weaver's Program Service Network (PSN), and its ultimate failure, represent negotiations of several prominent discourses and practices within the television industry in the 1950s, including certain notions of the public interest, 'high culture' programming and quality audiences, and the changing…
The DVD region code system: Standardizing home video’s disjunctive global flows
Drawing together work from global media studies, studies of digital media regulation and governance, and cultural theory, this article analyzes the DVD region code system. It details how the technology came about through a process of global governance that set the terms for home video’s global distribution to the general advantage of Hollywood’s film industries. Rather than presenting a picture of purely top-down technological control, however, i…
Cultural Identity and Subcultural Forums: The Post-network Politics of Adult Swim
This study analyzes the identity politics of Adult Swim’s brand culture in the context of post-network American television’s technological, textual, and cultural shifts. It shows how Adult Swim texts and paratexts, news stories about the network, and industry trade journals discursively construct the Adult Swim audience as an embodiment of dominant cultural identities (i.e., young, white, heterosexual masculinity), while simultaneously framing th…
Re‐Covering Modernism: Pulps, Paperbacks, and the Prejudice of Form
Cultural Identity and Subcultural Forums: The Post-network Politics of Adult Swim
This study analyzes the identity politics of Adult Swim’s brand culture in the context of post-network American television’s technological, textual, and cultural shifts. It shows how Adult Swim texts and paratexts, news stories about the network, and industry trade journals discursively construct the Adult Swim audience as an embodiment of dominant cultural identities (i.e., young, white, heterosexual masculinity), while simultaneously framing th…
Re‐Covering Modernism: Pulps, Paperbacks, and the Prejudice of Form
Re‐Covering Modernism: Pulps, Paperbacks, and the Prejudice of Form
Cultural Identity and Subcultural Forums: The Post-network Politics of Adult Swim
This study analyzes the identity politics of Adult Swim’s brand culture in the context of post-network American television’s technological, textual, and cultural shifts. It shows how Adult Swim texts and paratexts, news stories about the network, and industry trade journals discursively construct the Adult Swim audience as an embodiment of dominant cultural identities (i.e., young, white, heterosexual masculinity), while simultaneously framing th…
The DVD region code system: Standardizing home video’s disjunctive global flows
Drawing together work from global media studies, studies of digital media regulation and governance, and cultural theory, this article analyzes the DVD region code system. It details how the technology came about through a process of global governance that set the terms for home video’s global distribution to the general advantage of Hollywood’s film industries. Rather than presenting a picture of purely top-down technological control, however, i…
The Kind Of Program Service All The People Want: Pat Weaver's Failed Fourth Network
This article details former NBC president Sylvester 'Pat' Weaver, Jr.'s attempt to start a fourth American television network in 1957. The development of Weaver's Program Service Network (PSN), and its ultimate failure, represent negotiations of several prominent discourses and practices within the television industry in the 1950s, including certain notions of the public interest, 'high culture' programming and quality audiences, and the changing…
Hulu
This chapter argues that Hulu represents a distinctly American form of national television in a digital era. This is due to its geoblocked nature, its branding as a television provider first and foremost, and its ownership by many of the major players in the American TV industry
Powered by Netflix: Speed test services and video-on-demand’s global development projects
This article examines three online tools that enable users of video-on-demand (VOD) platforms to check their Internet speeds: the ISP Speed Index and Fast.com, both developed by Netflix, and Google/YouTube’s Video Quality Report. In the context of VOD corporations’ aims of global market expansion, these sites are part of Netflix and YouTube’s broader initiatives to promote high-speed broadband and mobile Internet to users throughout the world. Ho…
Streaming Diplomacy
In its programming, branding strategies, and attempts to influence media policy around the world, Netflix promotes a broad vision of globalized cultural and economic liberalism geared toward humanist principles, cosmopolitan branding, international free trade, technological disruption, and economic deregulation. This chapter traces Netflix’s politics across the company’s recent partnerships with powerful Democratic Party figures, its attempts to …
Silicon Valley's Team: The Golden State Warriors, Datafied Managerialism, and Basketball's Racialized Geography
This essay examines how the Golden State Warriors' multimedia empire invites viewers to embrace Silicon Valley–driven transformations of space and body that appropriate value generated by Black, Brown, and working-class communities for the benefit of a wealthy, white ownership class. These transformations form part of the tech industry's imperializing adventures in bodily and societal improvement through the intertwined processes of disruption, t…
The Obama Coalition as a Model for Mass Audience: Higher Ground Productions, Consensus Taste, and Streaming Media’s Centrism
This article examines Barack and Michelle Obama’s entertainment company, Higher Ground Productions. Founded in 2018, Higher Ground has produced and distributed several films, television programs, and podcasts for its exclusive streaming partners, Netflix, Spotify, and Audible. Drawing on media-industry analysis, scholarship on representation and politics in streaming media, and cultural studies of mass culture and entertainment, I argue that thes…
Computer Science (6 works) · Political science (6 works) · Business (5 works) · Media Studies and Communication (5 works) · Sociology (5 works) · Media studies (4 works) · Psychology (4 works) · Law (3 works) · Telecommunications (3 works) · Advertising (2 works)