Zhifen Xu

Biographic Data

ID8238229
NAMEZhifen Xu
GIVEN NAMESZhifen
FAMILY NAMEXu
SIGNATUREXU Z
AFFILIATIONSBusiness College, Xinyang Normal University
ORCID0000-0003-1656-3484
VERIFIEDYes
TOTAL WORKS5
TOTAL CITATIONS0
WORKS AS AUTHOR5
WORKS AS EDITOR0
FIRST PUBLICATION YEAR2024
LATEST PUBLICATION YEAR2026
H-INDEX0

  • The influence of front-of-package label types on consumer purchase intentions for prepared dishes

    Zhifen Xu, Shaohan SunARTICLEBritish Food Journal2026

    Purpose Prepared dishes may alter consumers' information processing patterns regarding Front-of-Package Labels (FOPL) owing to their convenience-oriented consumption characteristics. This study aims to elucidate the mechanisms through which FOPL types influence the purchase intention for prepared dishes, focusing on the moderating effect of construal level and the mediating effect of information processing fluency. Design/methodology/approach In …

  • From value encoding to psychological decoding

    Zhifen Xu, Rongsheng Peng et al.ARTICLEBritish Food Journal2026

    Purpose Grounded in encoding-decoding theory and the Cognitive-Affective Personality System (CAPS), this research investigates how the match between Regional Specialty Agri-Foods' (RSAFs) value encoding and decoding cues influence consumer purchase intention, and uncover the underlying psychological mechanisms. Design/methodology/approach In two online studies, participants viewed and rated promotional materials for rice (Study 1) and hairy crab …

  • The interaction effect of packaging color and cognitive style on consumer purchase intention

    Zhifen XuARTICLEBritish Food Journal2026

    Purpose It is important for marketers to identify the typical color of food in the minds of consumers and provide packaging colors that match them. Past research findings on the effectiveness of matching packaging color to food have been inconsistent. In this study, we demonstrated how matching packaging color and typical color affects consumer purchase intention. Design/methodology/approach In two online studies, participants viewed package imag…

  • Effectiveness Test of Rural Revitalization Demonstration Policy on Rural Economic Development in China

    Open AccessZhifen Xu, Yikang Guo et al.ARTICLESAGE Open2024

    Demonstration Policy on rural revitalization aims at driving the economic development of the entire region through the demonstration effect. Using the panel data of 15 rural revitalization demonstration areas in Henan province of China from 2013 to 2020, this study explores the promotion effect of rural revitalization demonstration policies on rural economy through the Differences-in-Differences (DID) method. The results show that the constructio…

  • Fostering college students’ mental well-being

    Open AccessYuehua Han, Yong Han et al.ARTICLEBMC Psychology2024

    With the widespread proliferation of the Internet, social networking sites have increasingly become integrated into the daily lives of university students, leading to a growing reliance on these platforms. Several studies have suggested that this emotional dependence on social networking sites stems from unmet psychological needs. Meanwhile, social rejection has been identified as a prevalent phenomenon that exacerbates the deficiency of individu…