Ronald J Dornoff
Biographic Data
| ID | 825933 |
|---|---|
| NAME | Ronald J Dornoff |
| GIVEN NAMES | Ronald J |
| FAMILY NAME | Dornoff |
| SIGNATURE | DORNOFF R J |
| VERIFIED | No |
| TOTAL WORKS | 2 |
| TOTAL CITATIONS | 20 |
| AUTHOR COUNT | 2 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 1971 |
| LATEST PUBLICATION YEAR | 1993 |
| H-INDEX | 2 |
Brand Retrieval, Consideration Set Composition, Consumer Choice, and the Pioneering Advantage
Recent research on the pioneering advantage has shown that consumers often prefer pioneering brands to follower brands. Recent research on consumer choice suggests that information about brands is filtered through a series of sequential cognitive processes. This study attempts to integrate these two separate lines of research by investigating the effects of pioneering on each stage of the multistage decision process. A within-subjects longitudina…
Market Segmentation for Outdoor Recreation
Brand Retrieval, Consideration Set Composition, Consumer Choice, and the Pioneering Advantage
Recent research on the pioneering advantage has shown that consumers often prefer pioneering brands to follower brands. Recent research on consumer choice suggests that information about brands is filtered through a series of sequential cognitive processes. This study attempts to integrate these two separate lines of research by investigating the effects of pioneering on each stage of the multistage decision process. A within-subjects longitudina…
Market Segmentation for Outdoor Recreation
Market Segmentation for Outdoor Recreation
Brand Retrieval, Consideration Set Composition, Consumer Choice, and the Pioneering Advantage
Recent research on the pioneering advantage has shown that consumers often prefer pioneering brands to follower brands. Recent research on consumer choice suggests that information about brands is filtered through a series of sequential cognitive processes. This study attempts to integrate these two separate lines of research by investigating the effects of pioneering on each stage of the multistage decision process. A within-subjects longitudina…
Business (2 works) · Marketing (2 works) · Marketing (2 works) · Advertising (1 works) · Choice set (1 works) · Cognition (1 works) · Computer Science (1 works) · Consumer Behavior in Brand Consumption and Identification (1 works) · Consumer behaviour (1 works) · Consumer choice (1 works)