Market Segmentation for Outdoor Recreation
Bibliographic Data
| ID | 10139002 |
|---|---|
| Authors | Ronald L Tatham (corresponding author), Ronald J Dornoff |
| Year | 1971 |
| Volume | 3 |
| Issue | 1 |
| Pages | 5-16 |
| Publication date | 1971-01-01 |
| Peer Reviewed | Yes |
| Open Access | No |
| Type | ARTICLE |
| Venue | Journal of Leisure Research (JOURNAL) |
| Journal identifiers | ISSN: 0022-2216 • E-ISSN: 2159-6417 |
| Publisher | Taylor & Francis (PUBLISHER • GB) |
| DOI | 10.1080/00222216.1971.11970011 |
| OpenAlex | W248398113 |
| Language | EN |
| Citations received | 19 |
| References cited | 2 |
Business · Market segmentation · Recreation · Digital Marketing and Social Media · Diverse Aspects of Tourism Research · Ecology · Marketing · Technology Adoption and User Behaviour
Stratification and mass society
Toward a Participation-Based Typology of Voluntary Organizations
A Method of Deriving Outdoor Recreational Activity Packages
Satisfactions Derived From Leisure-Time Pursuits
The Empirical Development of Typology for Describing Leisure Behavior on the Basis of Participation Patterns
Use of Cluster Analysis in Leisure Research
The Substitutability Concept
The Identification of Outdoor Recreation Market Segments on the Basis of Frequency of Participation
Recreationist-Defined Versus Researcher-Defined Similarity Judgments in Substitutability Research
A Psychographic Classification of Vacation Life Styles
Leisure Types
A segmentation analysis of resident attitudes to the social impact of tourism
The role of marketing in studies of leisure
The UK market for tourism in China
Measuring perceived similarity among outdoor recreation activities
Activity‐specific barriers to recreation participation
Socio‐demographic variables, recreational resource use, and attitudes toward development in Camrose, Alberta
The effect of situational variables on the subjective leisure experience
Comparing two approaches for identifying recreation activity substitutes
| Unique citing works | 19 |
|---|---|
| Citations per year | 0,36 |
| Citation span | 1973 - 1995 (23) |
| Citation velocity | historical |
| Highly cited | No |
| Citation types | Neutral: 19 |