Caglar Irmak

Biographic Data

ID82685
NAMECaglar Irmak
GIVEN NAMESCaglar
FAMILY NAMEIrmak
SIGNATUREIRMAK C
AFFILIATIONSUniversity of South Carolina
ORCID0000-0001-9793-6339
VERIFIEDYes
TOTAL WORKS7
TOTAL CITATIONS64
AUTHOR COUNT7
EDITOR COUNT0
FIRST PUBLICATION YEAR2010
LATEST PUBLICATION YEAR2020
H-INDEX4

  • Product Entitativity: How the Presence of Product Replicates Increases Perceived and Actual Product Efficacy

    Open AccessNoah Vanbergen, Caglar Irmak et al.ARTICLEJournal of Consumer Research2020Cited by: 2References: 56

    Many studies document the benefits of presenting smaller quantities of products, particularly when differences in quantity relate to availability or popularity. However, we know less about the effects of quantity differences in contexts unrelated to scarcity, such as when products are depicted in ads, special displays, or online retailing settings. The present research builds on extant literature by investigating a previously unexplored question:…

  • The Effects of Rarity on Indulgent Consumption: Non-Impulsives Indulge When Low Frequency Is Salient

    Open AccessFrank May, Caglar Irmak et al.ARTICLEJournal of Consumer Research2018Cited by: 4References: 47

    Although much research has investigated why and how impulsive individuals indulge, little research has explored the conditions under which non-impulsive consumers do. This research examines the effects of the salience of the notion “rare,” or low frequency, on the tendency to indulge. The authors find that when the notion of rarity is salient, non-impulsive consumers’ tendency to indulge increases, but it does not affect indulgence tendencies of …

  • Licensing Indulgence in the Present by Distorting Memories of Past Behavior

    Frank May, Caglar IrmakARTICLEJournal of Consumer Research2014Cited by: 10References: 42

    In the face of an opportunity to indulge, individuals may consult their memories in order to ascertain whether enough progress has been made toward a self-regulatory goal in order to justify indulgence. This research demonstrates that in such situations, impulsive individuals who possess a regulatory goal are likely to distort memories of past behavior, manufacturing goal progress in order to license indulgence in the present. In four studies, th…

  • The Endowment Effect as Self-Enhancement in Response to Threat

    Promothesh Chatterjee, Caglar Irmak et al.ARTICLEJournal of Consumer Research2013Cited by: 7References: 55

    The discrepancy between willingness to pay (WTP) and willingness to accept (WTA) for a product, referred to as the endowment effect, has been investigated and replicated across various domains because of its implications for rational decision making. The authors assume that implicit processes operate in the endowment effect and propose an explanation that is derived from the two main accounts of the effect, ownership and loss aversion. Based on t…

  • Selling the Forest, Buying the Trees: The Effect of Construal Level on Seller-Buyer Price Discrepancy

    Caglar Irmak, Cheryl J Wakslak et al.ARTICLEJournal of Consumer Research2013Cited by: 8References: 39

    Four studies demonstrate that selling and buying prices are differentially influenced by the value of products' low- and high-level construal features. The study shows that sellers construe products at a higher level than do buyers and owners. Based on this, this study predicts and demonstrates that selling prices exceed buying prices when (1) the object's primary aspects are superior and the object's secondary aspects are inferior but not vice v…

  • The Impact of Product Name on Dieters' and Nondieters' Food Evaluations and Consumption

    Caglar Irmak, Beth Vallen et al.ARTICLEJournal of Consumer Research2011Cited by: 30References: 43

    This research explores the impact of merely altering the name of a food on dieters' and nondieters' evaluations of the food's healthfulness and taste, as well as consumption. Four studies demonstrate that when a food is identified by a relatively unhealthy name (e.g., pasta), dieters perceive the item to be less healthful and less tasty than do nondieters. When the identical food is assigned a relatively healthy name (e.g., salad), however, dieti…

  • You Like What I Like, but I Don't Like What You Like: Uniqueness Motivations in Product Preferences

    Caglar Irmak, Beth Vallen et al.ARTICLEJournal of Consumer Research2010Cited by: 3References: 39

    Consumers often gauge their own and others’ preferences for products through social comparisons. This research examines the role of consumers’ need for uniqueness (CNFU) in two common social comparisons: projection and introjection. Consumers project (i.e., rely on their own preferences to estimate those of others), regardless of their CNFU. However, high-CNFU consumers are less likely than low-CNFU ones to introject (i.e., rely on estimates of o…