Yajing Duan
Biographic Data
| ID | 8283547 |
|---|---|
| NAME | Yajing Duan |
| GIVEN NAMES | Yajing |
| FAMILY NAME | Duan |
| SIGNATURE | DUAN Y |
| AFFILIATIONS | Fudan University |
| ORCID | 0009-0005-1173-7424 |
| VERIFIED | Yes |
| TOTAL WORKS | 2 |
| TOTAL CITATIONS | 0 |
| AUTHOR COUNT | 2 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2025 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 0 |
Capturing brand loyalty through customer relationship management
Customer brand engagement has always been emphasized by numerous firms on digital media. However, previous studies of customer brand engagement did not reveal its features and functions, which impedes our ability to further comprehend and apply it. Based on psychological contract theory, this study identified a mechanism of customer brand engagement and loyalty for exploring customer brand engagement features and functions. We collected 575 valid…
How Do Firms Manage Their Long-term Customer Relationship? The Role of Customer Experience and Constructive Mechanism on Customer Commitment from Utilitarian and Hedonic Perspectives
Customer commitment has garnered the attention of industries and academics. Prior studies indicated that utilitarian and hedonic values are strongly connected to customer experience; they can offer a novel comprehension of how customer commitment is established. However, few studies unveiled such constructive mechanisms, and the scarcity of such studies has created a theoretical gap. Considering the research gap, this study explores a constructiv…
No prominent works on this page.
Capturing brand loyalty through customer relationship management
Customer brand engagement has always been emphasized by numerous firms on digital media. However, previous studies of customer brand engagement did not reveal its features and functions, which impedes our ability to further comprehend and apply it. Based on psychological contract theory, this study identified a mechanism of customer brand engagement and loyalty for exploring customer brand engagement features and functions. We collected 575 valid…
How Do Firms Manage Their Long-term Customer Relationship? The Role of Customer Experience and Constructive Mechanism on Customer Commitment from Utilitarian and Hedonic Perspectives
Customer commitment has garnered the attention of industries and academics. Prior studies indicated that utilitarian and hedonic values are strongly connected to customer experience; they can offer a novel comprehension of how customer commitment is established. However, few studies unveiled such constructive mechanisms, and the scarcity of such studies has created a theoretical gap. Considering the research gap, this study explores a constructiv…
Business (2 works) · Computer Science (2 works) · Consumer Behavior in Brand Consumption and Identification (2 works) · Customer advocacy (2 works) · Customer retention (2 works) · Customer Service Quality and Loyalty (2 works) · Digital Marketing and Social Media (2 works) · Marketing (2 works) · Psychology (2 works) · Service quality (2 works)