Baohua Chen
Biographic Data
| ID | 8349258 |
|---|---|
| NAME | Baohua Chen |
| GIVEN NAMES | Baohua |
| FAMILY NAME | Chen |
| SIGNATURE | CHEN B |
| AFFILIATIONS | Hebei GEO University |
| ORCID | 0000-0002-3065-0739 |
| VERIFIED | Yes |
| TOTAL WORKS | 4 |
| TOTAL CITATIONS | 0 |
| AUTHOR COUNT | 4 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2025 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 0 |
The evolution mechanism of regional public brand value
Introduction Regional public brands serve as a critical strategic tool for enhancing regional competitiveness through multi-stakeholder co-creation. However, the dynamic evolutionary mechanisms underlying their brand value remain fragmented and underdeveloped. Methods Drawing on a systematic literature review of 57 high-quality studies, this study integrates brand value chain and brand pyramid theories to systematically delineate the evolutionary…
Streamer interaction and consumer impulsive buying in live-stream commerce
Interaction orientation and impulse buying in live streaming
Impact of stakeholder pressure on green innovation
Green innovation is a key path for firms to balance economic development and environmental protection. Based on stakeholder theory and a resource-based view, this study constructs a moderated mediation model to explore the impact of stakeholder pressure on green innovation and conducts an empirical analysis based on 225 questionnaires collected from manufacturing firms in Shandong Province, China. The results demonstrated that both regulatory pre…
No prominent works on this page.
Streamer interaction and consumer impulsive buying in live-stream commerce
Interaction orientation and impulse buying in live streaming
Impact of stakeholder pressure on green innovation
Green innovation is a key path for firms to balance economic development and environmental protection. Based on stakeholder theory and a resource-based view, this study constructs a moderated mediation model to explore the impact of stakeholder pressure on green innovation and conducts an empirical analysis based on 225 questionnaires collected from manufacturing firms in Shandong Province, China. The results demonstrated that both regulatory pre…
The evolution mechanism of regional public brand value
Introduction Regional public brands serve as a critical strategic tool for enhancing regional competitiveness through multi-stakeholder co-creation. However, the dynamic evolutionary mechanisms underlying their brand value remain fragmented and underdeveloped. Methods Drawing on a systematic literature review of 57 high-quality studies, this study integrates brand value chain and brand pyramid theories to systematically delineate the evolutionary…
Consumer Behavior in Brand Consumption and Identification (2 works) · Mediation (2 works) · Stakeholder (2 works) · Attractiveness (1 works) · Brand equity (1 works) · Brand management (1 works) · Business (1 works) · Computer Science (1 works) · Consumer Retail Behavior Studies (1 works) · Corporate Social Responsibility Reporting (1 works)