Streamer interaction and consumer impulsive buying in live-stream commerce
The mediating roles of trust and emotional arousal with anticipated regret as boundary condition
Bibliographic Data
| ID | 22093087 |
|---|---|
| Authors | Chengmin Wang (0009-0002-2842-932X), Baohua Chen (0000-0002-3065-0739), Shoufeng Hu, Jiahui Li (0009-0001-8103-694X) |
| Year | 2025 |
| Volume | 10 |
| Publication date | 2025-08-05 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Frontiers in Communication (JOURNAL) |
| Journal identifiers | ISSN: 2297-900X • E-ISSN: 2297-900X |
| Publisher | Frontiers Media SA (PUBLISHER • CH) |
| DOI | 10.3389/fcomm.2025.1547639 |
| Language | EN |
| References cited | 49 |
Financial literacy
Impulse buying
A cognitive-affective system theory of personality
Why is instant messaging not instant? Understanding users’ negative use behavior of instant messaging software
Using augmented reality to reduce cognitive dissonance and increase purchase intention
Exploring the influence of live streaming on consumer purchase intention
How to retain customers
Ethnic variation in gratitude and well-being
Some problems and misconceptions related to the construct of internal versus external control of reinforcement
| Citation velocity | historical |
|---|---|
| Highly cited | No |