Iddrisu Mohammed
Biographic Data
| ID | 8406104 |
|---|---|
| NAME | Iddrisu Mohammed |
| GIVEN NAMES | Iddrisu |
| FAMILY NAME | Mohammed |
| SIGNATURE | MOHAMMED I |
| AFFILIATIONS | Department of Marketing and Entrepreneurship University of Ghana Business School, College of Humanities, University of Ghana Accra Ghana |
| ORCID | 0009-0001-4975-3770 |
| VERIFIED | Yes |
| TOTAL WORKS | 3 |
| TOTAL CITATIONS | 0 |
| AUTHOR COUNT | 3 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2024 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 0 |
Increased destination patronage: Can data privacy, safety, and security do the magic
The study explores data privacy, assurances, and destination imagery for data protection from the perspectives of destination managers and international tourists. The study utilised concurrent mixed methods to address the first study’s propositions anchored on the social contract theory via interpretative data analysis. The second study was grounded on the optimism and pessimism theory, and the hypotheses were tested using structural equation mod…
Public Transport Mobility Experience Context, Personal Norms and Hierarchy of Needs Model: Three Field Studies
This study aims to integrate personal norm theory and Alfonzo's five‐level hierarchy of needs model to explain international tourists' mobility experience of water transportation mode to non‐urban tourism destinations. Employing a sequential explanatory method, this study reveals new themes that define Alfonzo's theory in transport and tourism studies. Personal norms positively influence the feasibility, accessibility, safety, comfort, and pleasu…
Salesforce Social Media Use, Adaptive Selling Behaviour and Consumer Outcomes in Consumer Electronics: An Emerging Market Perspective
The study aims to fill literature gaps in the use of adaptive selling on social media platforms by observing consumer and sales force behavior in the consumer electronic market. The study’s main objectives are framed to answer the following questions: How does adaptive selling influence consumer outcomes in consumer electronics? What are the effects of social media on consumer outcomes through adaptive selling? The unit of analysis was individual…
No prominent works on this page.
Salesforce Social Media Use, Adaptive Selling Behaviour and Consumer Outcomes in Consumer Electronics: An Emerging Market Perspective
The study aims to fill literature gaps in the use of adaptive selling on social media platforms by observing consumer and sales force behavior in the consumer electronic market. The study’s main objectives are framed to answer the following questions: How does adaptive selling influence consumer outcomes in consumer electronics? What are the effects of social media on consumer outcomes through adaptive selling? The unit of analysis was individual…
Increased destination patronage: Can data privacy, safety, and security do the magic
The study explores data privacy, assurances, and destination imagery for data protection from the perspectives of destination managers and international tourists. The study utilised concurrent mixed methods to address the first study’s propositions anchored on the social contract theory via interpretative data analysis. The second study was grounded on the optimism and pessimism theory, and the hypotheses were tested using structural equation mod…
Public Transport Mobility Experience Context, Personal Norms and Hierarchy of Needs Model: Three Field Studies
This study aims to integrate personal norm theory and Alfonzo's five‐level hierarchy of needs model to explain international tourists' mobility experience of water transportation mode to non‐urban tourism destinations. Employing a sequential explanatory method, this study reveals new themes that define Alfonzo's theory in transport and tourism studies. Personal norms positively influence the feasibility, accessibility, safety, comfort, and pleasu…
Advertising (2 works) · Business (2 works) · Digital Marketing and Social Media (2 works) · Marketing (2 works) · Social media (2 works) · Tourism (2 works) · Computer Science (1 works) · Consumer Behavior in Brand Consumption and Identification (1 works) · Consumer behaviour (1 works) · Consumer Retail Behavior Studies (1 works)