Public Transport Mobility Experience Context, Personal Norms and Hierarchy of Needs Model
Three Field Studies
Bibliographic Data
| ID | 21654075 |
|---|---|
| Authors | Alexander Kofi Preko (0000-0002-7577-7848, Department of Marketing University of Professional Studies, Accra Accra Ghana), Theophilus Gyepi‐Garbrah (Accra Institute of Technology), Theophilus Gyepi-Garbrah (Accra Institute of Technology), Iddrisu Mohammed (0009-0001-4975-3770, Department of Marketing and Entrepreneurship University of Ghana Business School, College of Humanities, University of Ghana Accra Ghana) |
| Year | 2026 |
| Volume | 28 |
| Issue | 4 |
| Publication date | 2026-07-01 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | International Journal of Tourism Research (JOURNAL) |
| Journal identifiers | ISSN: 1099-2340 • E-ISSN: 1522-1970 |
| Publisher | Wiley (PUBLISHER • GB) |
| DOI | 10.1002/jtr.70386 |
| OpenAlex | W7167427626 |
| Language | EN |
| References cited | 56 |
This study aims to integrate personal norm theory and Alfonzo's five‐level hierarchy of needs model to explain international tourists' mobility experience of water transportation mode to non‐urban tourism destinations. Employing a sequential explanatory method, this study reveals new themes that define Alfonzo's theory in transport and tourism studies. Personal norms positively influence the feasibility, accessibility, safety, comfort, and pleasurability of tourist transportation modes. However, dimensions of transportation mode, comfort, and pleasurability negatively influence tourists' mobility experience. This research further contributes to the literature by introducing new themes that support an integrated two‐theory framework. Transportation and tourism authorities should define marketing strategies that offer quality and memorable mobility experiences that promote water travel behaviour within sustainable tourism
Hierarchy · Public transport · Sustainable transport · Tourism · Travel behavior · Diverse Aspects of Tourism Research · Religious Tourism and Spaces · Urban Transport and Accessibility
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| Citation velocity | historical |
|---|---|
| Highly cited | No |