Lay Shi Ng
Biographic Data
| ID | 8412069 |
|---|---|
| NAME | Lay Shi Ng |
| GIVEN NAMES | Lay Shi |
| FAMILY NAME | Ng |
| SIGNATURE | NG L S |
| AFFILIATIONS | National University of Malaysia |
| ORCID | 0000-0001-7065-4841 |
| VERIFIED | Yes |
| TOTAL WORKS | 8 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 8 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2023 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 0 |
Commodified Strategic Masculinity
In the context of globalized consumer culture where commercial discourse reconfigures gender, this study's objective is to examine the visual construction of masculine identities in Japanese men's beauty advertising. Utilizing a Multimodal Critical Discourse Analysis guided by Kress and van Leeuwen's Visual Grammar, the study analyzes 2025 video advertisements from three major Japanese brands (Biore, Decorté, and Mentholatum Men) distributed via …
Beyond “Taiji Diagram”
Introduction: This study investigates how multimodal metaphors convey two core Traditional Chinese Medicine (TCM) concepts- "Yin Xu" (Yin deficiency) and "Yang Xu" (Yang deficiency)-in short science communication videos on Douyin. Drawing on Conceptual Metaphor Theory, Multimodal Metaphor Theory, and Visual Grammar Theory, this research examines the effectiveness of multimodal representation of TCM concepts in digital health communication. Method…
Cultural Negotiation and Adaptation
The poetic collections of Li-Young Lee over different periods encapsulate the subtle and complicated process of cultural negotiation and adaptation, which can be summarized as a constant process of “Jin Jiang Dai Hu”, it may not only provide a lens for a better understanding of his poetry, but also enable us to delve into the diasporic Chinese community overseas. Most importantly, such process makes it possible for us to track the psychological d…
Media representations of the term ‘elderly’
China’s large and rapidly ageing population has drawn extensive media coverage. Based on corpus-assisted critical discourse analysis, this study collected 56 news articles from China Daily and 60 from South China Morning Post containing the term ‘elderly’ throughout 2023 to compare how this term is represented in mainland and Hong Kong media outlets. Results show that China Daily mentions the term ‘elderly’ 1.16 times more often than the South Ch…
Untranslatable Flavours
As globalisation broadens culinary exposure, accurately translating Chinese food names into English has become crucial in bridging cultural and linguistic gaps for international diners. However, the translation of Chinese dish names into English often entails a significant loss of culinary and cultural nuance, resulting in a diminished representation of the original flavours, techniques, and heritage. This study explores the intricacies and limit…
Understanding Oriental and Western Dragons in a Globalised World
Animal metaphors are widely utilised across diverse linguistic landscapes and transcend cultural boundaries. This paper examines the relationship between culture and linguistic expressions by analysing metaphors in the idioms and proverbs of two typologically different languages: Chinese and English. The objective is to explore the variations in the use of the dragon as a conceptual metaphor in these two languages. Data were collected from two on…
Climate Change in the Movie Weathering with You-Critical Discourse Analysis of Environmental Issues
3L The Southeast Asian Journal of English Language Studies (a SCOPUS peer reviewed journal)is committed to exploring and highlighting issues in the broad areas of English language, linguistics and literature particularly in the Southeast Asian context
Exploring Gender Differences in Using Metadiscourse for Political Opinion Writing
Background and Purpose: Metadiscourse marker is one of the most commonly-used linguistic devices in persuasive writing, and it shapes writer’s arguments to the needs and expectations of the target readers. Research has consistently shown that women, on average, are less politically interested, informed, and efficacious than men. However, this does not necessarily imply that male columnists are more persuasive than female columnists when writing p…
No prominent works on this page.
Climate Change in the Movie Weathering with You-Critical Discourse Analysis of Environmental Issues
3L The Southeast Asian Journal of English Language Studies (a SCOPUS peer reviewed journal)is committed to exploring and highlighting issues in the broad areas of English language, linguistics and literature particularly in the Southeast Asian context
Exploring Gender Differences in Using Metadiscourse for Political Opinion Writing
Background and Purpose: Metadiscourse marker is one of the most commonly-used linguistic devices in persuasive writing, and it shapes writer’s arguments to the needs and expectations of the target readers. Research has consistently shown that women, on average, are less politically interested, informed, and efficacious than men. However, this does not necessarily imply that male columnists are more persuasive than female columnists when writing p…
Understanding Oriental and Western Dragons in a Globalised World
Animal metaphors are widely utilised across diverse linguistic landscapes and transcend cultural boundaries. This paper examines the relationship between culture and linguistic expressions by analysing metaphors in the idioms and proverbs of two typologically different languages: Chinese and English. The objective is to explore the variations in the use of the dragon as a conceptual metaphor in these two languages. Data were collected from two on…
Media representations of the term ‘elderly’
China’s large and rapidly ageing population has drawn extensive media coverage. Based on corpus-assisted critical discourse analysis, this study collected 56 news articles from China Daily and 60 from South China Morning Post containing the term ‘elderly’ throughout 2023 to compare how this term is represented in mainland and Hong Kong media outlets. Results show that China Daily mentions the term ‘elderly’ 1.16 times more often than the South Ch…
Untranslatable Flavours
As globalisation broadens culinary exposure, accurately translating Chinese food names into English has become crucial in bridging cultural and linguistic gaps for international diners. However, the translation of Chinese dish names into English often entails a significant loss of culinary and cultural nuance, resulting in a diminished representation of the original flavours, techniques, and heritage. This study explores the intricacies and limit…
Commodified Strategic Masculinity
In the context of globalized consumer culture where commercial discourse reconfigures gender, this study's objective is to examine the visual construction of masculine identities in Japanese men's beauty advertising. Utilizing a Multimodal Critical Discourse Analysis guided by Kress and van Leeuwen's Visual Grammar, the study analyzes 2025 video advertisements from three major Japanese brands (Biore, Decorté, and Mentholatum Men) distributed via …
Beyond “Taiji Diagram”
Introduction: This study investigates how multimodal metaphors convey two core Traditional Chinese Medicine (TCM) concepts- "Yin Xu" (Yin deficiency) and "Yang Xu" (Yang deficiency)-in short science communication videos on Douyin. Drawing on Conceptual Metaphor Theory, Multimodal Metaphor Theory, and Visual Grammar Theory, this research examines the effectiveness of multimodal representation of TCM concepts in digital health communication. Method…
Cultural Negotiation and Adaptation
The poetic collections of Li-Young Lee over different periods encapsulate the subtle and complicated process of cultural negotiation and adaptation, which can be summarized as a constant process of “Jin Jiang Dai Hu”, it may not only provide a lens for a better understanding of his poetry, but also enable us to delve into the diasporic Chinese community overseas. Most importantly, such process makes it possible for us to track the psychological d…
Critical discourse analysis (3 works) · Linguistics (3 works) · Political science (3 works) · Semiotics (3 works) · Context (archaeology) (2 works) · Discourse analysis (2 works) · Discourse Analysis in Language Studies (2 works) · Gender, Feminism, and Media (2 works) · History (2 works) · Language, Metaphor, and Cognition (2 works)