Mokhtar Elareshi
Biographic Data
| ID | 841988 |
|---|---|
| NAME | Mokhtar Elareshi |
| GIVEN NAMES | Mokhtar |
| FAMILY NAME | Elareshi |
| SIGNATURE | ELARESHI M |
| AFFILIATIONS | University of Sharjah |
| ORCID | 0000-0001-5706-3828 |
| VERIFIED | Yes |
| TOTAL WORKS | 24 |
| TOTAL CITATIONS | 2 |
| AUTHOR COUNT | 24 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2010 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 1 |
Evolving media consumption: Integrating “Subscription Video‐on‐demand” (SVOD) and social TV through a uses and gratifications perspective
Social TV is a modern-day phenomenon, combining communication, entertainment, education, and information functionalities within audiovisual content. This research examines the impact of these elements on audience engagement with social TV platforms in Jordan, framed through the Uses and Gratifications theory (U&G). Analysis was drawn from 375 social TV Yarmouk University users in Irbid, Jordan. The results show that communication, information, an…
How new media marketing activities affect customer loyalty in Islamic Jordanian banks
This study aims to explore the impact of various factors associated with new media marketing (NMA) activities on brand trust and customer loyalty, focusing on the experience of Jordan Islamic Bank (JIB). Drawing on Relationship Marketing Theory (RMT) and a PLS-SEM methodology, the research analyzes the key dimensions of digital marketing activities—participation, openness, relationship building, and community building—and their role in enhancing …
News photographs depicting the 2022 Russia–Ukraine conflict across Arab and Non-Arab news outlets
Purpose The purpose of this study is to examine news photographs that have arguably played a crucial role in influencing audiences’ perception and understanding of complex issues e.g. conflict. Design/methodology/approach This study examines the extent to which Arab and non-Arab news outlets (Khaleej Times, India Times, Japan Times) depict the Russia–Ukraine (2022) conflict over five months (March–July) using visual quantitative analysis of 304 n…
Global–Local Dynamics and Transformative Approaches in Climate Change Reporting in Mena: Insights from Tunisian Journalists
In Tunisia, like other countries in the Middle East and North Africa (MENA) region, climate change (CC) is increasingly prompting a re-evaluation of journalism’s traditional gatekeeping role in favour of transformative, community-oriented approaches that promote climate justice, and foster greater awareness and engagement. This study qualitatively explores the perceptions and knowledge of Tunisian journalists (N = 7) covering CC, within a context…
Connecting With the Hyper(dis)connected Audience: University Communication Attributes and Student Attitudes
Today’s empowered and hyper(dis)connected generation expects from higher education institutions (HEIs) communication strategies that align with their interests, making communication strategies crucial for their ongoing experience at the University. Once students are recruited, the factors they consider important when choosing a university may continue to shape their attitudes toward their institution. Universities continue to innovate in their co…
The influence of age and gender on social TV acceptance
Social TV refers to the integration of social media platforms with traditional TV viewing, allowing users to interact with content and other viewers in real time. This study examines the acceptance of social TV among Jordanians, focusing on how demographic factors such as age and gender influence this acceptance. A total of 450 social TV users from three Jordanian cities were conducted and analyzed (using PLS-SEM). The results revealed that the r…
Social media, media freedom and misinformation: Challenges faced by journalists in the Middle East and North Africa during early Covid-19
This study examines social media adoption among Arab journalists during the early pandemic by conducting (1) a large online survey ( n = 1,443) representing 19 Arab countries and (2) structured interviews ( n = 19) representing ten Arab countries. The results indicate that Arab journalists relied heavily on social media for information and topics during COVID-19. Facebook and WhatsApp platforms have done comparatively better in dealing with some …
Data journalism usages in the Middle East (Jordan): Practices, policies and challenges
Data journalism, a concept widely developed in western contexts, has increasingly influenced the global media landscape, including the Arab world. However, its adoption in Jordan presents unique challenges due to systemic, cultural and institutional barriers. This study examines the usage, preferences, motivations and gratifications and challenges of data journalism among Jordanian journalists, employing a structured survey with 157 respondents f…
Public engagement through public service advertisements for health care awareness during early Covid-19 in Pakistan
The way information disseminated in the early period of COVID-19 led the world to confusion and an unprecedented public health crisis. This paper examines the relationships between public engagement through public service advertisements (PSA) and the effectiveness of health care awareness during early COVID-19. To explore such a relationship and mainly public perceptions, we conducted a very early survey ( n = 200) using an online convenience sam…
Understanding the relationship between AI and gender on social TV content selection
As technological advancements continue to shape our daily lives, and social TV has emerged as an interactive platform that fosters connections between families and friends. This study investigates the selection of social TV content by examining the influence of AI and other contributing factors, with gender proposed as a mediating factor. Involving 300 students from two randomly selected public universities in Irbid, Jordan, data were collected t…
Predicting the level of social media use among journalists: Machine learning analysis
Within the long-drawn of COVID-19, the impact of social media is important for the public and journalists to re-engage with each other due to the relentless churning out of information. This paper investigates Arab journalists' use of social media during COVID-19 through Machine Learning (ML) models to predict future use and the main factor(s) deriving the respondents to such use. It aims to analyze the relationship between Arab journalists' onli…
Seeking news and information through social networking sites: An experience of internally displaced people
This case study was designed to investigate the use of social networking sites (SNSs) for seeking news and information by internally displaced people (IDP). The study is guided by media dependency theory and related literature. Data were collected from 288 Iraqi internally displaced people (IDP) in four large camps through a survey questionnaire. The findings of the study reported how and why the respondents use SNSs for news and information and …
Media representation of ethnic minorities in Pakistani newspapers
Pakistani is a diverse society, and media are vital in highlighting their identity, presence, and contributions. Newspapers play a pivotal role in shaping perceptions of ethnic minorities, highlighting the need for impartial and responsible journalism. This study examines the role of newspapers in this context, focusing on the portrayal of ethnic minorities through a content analysis of 84 news articles from leading Pakistani Urdu‐language newspa…
Understanding Arab social TV viewers’ perceptions of virtual reality acceptance
Social TV has become a part of contemporary functioning and viewing patterns. It enhances the television watching experiences of audiences and introduces new trends that can communicate different viewers. This study examines the social TV experiences of Jordanian young audiences regarding using virtual reality (VR) acceptance to understand their real-time experiences. A cross-sectional study design with randomly selected 354 individuals from Jord…
Factors affecting social TV acceptance among Generation Z in Jordan
The integration of television screens to become a new media interaction is one of the most significant shifts that technology has brought us. Today, Social TV is a developed source of communication, education, and entertainment through interactive platforms. This study examines the factors influencing Social TV acceptance among Generation Z in Jordan. We employed a cross-sectional design and obtained data from n = 304 respondents. Findings attain…
Smart interaction and social TV used by Jordanian University students
Deep learning analysis of social media content used by Bahraini women: WhatsApp in focus
This article examines perceptions of social media use (e.g. the WhatsApp application), in particular looking at how Bahraini women use such technology and how mobile communication is used by such a segment of the population. Mobile devices are very accessible to Bahraini women and this needs even further study to learn ways of using applications for information and other things. This analysis is based on an online survey, conducted among 1137 Bah…
Exploring Arab Media Group’s Motivations for Using Facebook
An online survey is reported that was carried out with more than 385 social media users aged 18 and over and extracted from nine Arab countries; Bahrain, Egypt, Algeria, Libya, Iraq, Kuwait, Syria, Jordan and Yemen. This research focuses on the use of Facebook by a selected group called Open Media Library (OML) which have interests in social media use. The aim of this research is to understand how and why users utilise Facebook and what their att…
The impact of educated users’ interactions on social media (Facebook) in the Arab world
The use of Facebook (FB) is becoming ubiquitous among Arab online users, including Arab youths in higher education. This article investigates the perceptions of an FB group called Open Media Library (OML) regarding FB use in academia and education. It examines the extent to which motivation and trust drives members to use FB in academia and education. The study analyses their attitudes, their preferred topics and the gratification they receive fr…
Personal characteristics of Islamic matrimonial website users in Saudi Arabia: An empirical study
Engaging in friendships/romantic relationships with the opposite gender in Saudi Arabia is forbidden prior to marriage according to Islam. As a result, Saudis are increasingly turning to unconventional mediums to find a spouse. However, little research has been conducted regarding Saudi courtship (online dating). This study examines the cultural scripts of matrimonial websites, including the impressions users intended to convey when constructing …
Building Narratives: A Study of Terrorism Framing by Al Jazeera and Al Arabiya TV Networks
Years after the 9/11 attacks, news sources still devote considerable attention to terrorism and terrorist related activity. US national news networks broadcast more than 5,000 stories concerning terrorism in the years 2002-2006.[i] Much attention from media scholars in recent years has therefore understandably turned to investigating the representation of terrorism.[ii] Still, most of this work has focused on Western media framing of terrorism. T…
Young adults’ perceptions of satellite TV news services in Bahrain
This article investigates the relationship between university students’ consumption of satellite TV news services and their perceptions of news issues. It examined students’ general news consumption habits and their motives for the choices they make as well as the gratifications they obtain. A survey was administered to a random sample of 325 university students to determine the varying gratifications associated with satellite TV. The findings sh…
Patterns of news media consumption among young people in Libya
The purpose of the study was to investigate patterns of major local and non-local news suppliers operating across a range of media – broadcast and print – and relationships between Libyan undergraduate students’ consumption of different news media platforms. A survey was administered to a sample of 400 students at Al-Fateh University using a stratified random sampling approach with sampling strata set by demographic groups. The new TV news servic…
News Consumption among Young Libyan Adults
This study investigates the relationship between Libyan university students' consumption of Libyan and international Arab satellite TV news services and their perceptions of gratifications received from these news services. A self-completion questionnaire survey was administered to a sample of 400 university students that asked about the news consumption habits, reasons for watching specific TV news services, and personal details. The findings re…
The impact of educated users’ interactions on social media (Facebook) in the Arab world
The use of Facebook (FB) is becoming ubiquitous among Arab online users, including Arab youths in higher education. This article investigates the perceptions of an FB group called Open Media Library (OML) regarding FB use in academia and education. It examines the extent to which motivation and trust drives members to use FB in academia and education. The study analyses their attitudes, their preferred topics and the gratification they receive fr…
Personal characteristics of Islamic matrimonial website users in Saudi Arabia: An empirical study
Engaging in friendships/romantic relationships with the opposite gender in Saudi Arabia is forbidden prior to marriage according to Islam. As a result, Saudis are increasingly turning to unconventional mediums to find a spouse. However, little research has been conducted regarding Saudi courtship (online dating). This study examines the cultural scripts of matrimonial websites, including the impressions users intended to convey when constructing …
News Consumption among Young Libyan Adults
This study investigates the relationship between Libyan university students' consumption of Libyan and international Arab satellite TV news services and their perceptions of gratifications received from these news services. A self-completion questionnaire survey was administered to a sample of 400 university students that asked about the news consumption habits, reasons for watching specific TV news services, and personal details. The findings re…
Patterns of news media consumption among young people in Libya
The purpose of the study was to investigate patterns of major local and non-local news suppliers operating across a range of media – broadcast and print – and relationships between Libyan undergraduate students’ consumption of different news media platforms. A survey was administered to a sample of 400 students at Al-Fateh University using a stratified random sampling approach with sampling strata set by demographic groups. The new TV news servic…
Young adults’ perceptions of satellite TV news services in Bahrain
This article investigates the relationship between university students’ consumption of satellite TV news services and their perceptions of news issues. It examined students’ general news consumption habits and their motives for the choices they make as well as the gratifications they obtain. A survey was administered to a random sample of 325 university students to determine the varying gratifications associated with satellite TV. The findings sh…
Building Narratives: A Study of Terrorism Framing by Al Jazeera and Al Arabiya TV Networks
Years after the 9/11 attacks, news sources still devote considerable attention to terrorism and terrorist related activity. US national news networks broadcast more than 5,000 stories concerning terrorism in the years 2002-2006.[i] Much attention from media scholars in recent years has therefore understandably turned to investigating the representation of terrorism.[ii] Still, most of this work has focused on Western media framing of terrorism. T…
Exploring Arab Media Group’s Motivations for Using Facebook
An online survey is reported that was carried out with more than 385 social media users aged 18 and over and extracted from nine Arab countries; Bahrain, Egypt, Algeria, Libya, Iraq, Kuwait, Syria, Jordan and Yemen. This research focuses on the use of Facebook by a selected group called Open Media Library (OML) which have interests in social media use. The aim of this research is to understand how and why users utilise Facebook and what their att…
The impact of educated users’ interactions on social media (Facebook) in the Arab world
The use of Facebook (FB) is becoming ubiquitous among Arab online users, including Arab youths in higher education. This article investigates the perceptions of an FB group called Open Media Library (OML) regarding FB use in academia and education. It examines the extent to which motivation and trust drives members to use FB in academia and education. The study analyses their attitudes, their preferred topics and the gratification they receive fr…
Personal characteristics of Islamic matrimonial website users in Saudi Arabia: An empirical study
Engaging in friendships/romantic relationships with the opposite gender in Saudi Arabia is forbidden prior to marriage according to Islam. As a result, Saudis are increasingly turning to unconventional mediums to find a spouse. However, little research has been conducted regarding Saudi courtship (online dating). This study examines the cultural scripts of matrimonial websites, including the impressions users intended to convey when constructing …
Deep learning analysis of social media content used by Bahraini women: WhatsApp in focus
This article examines perceptions of social media use (e.g. the WhatsApp application), in particular looking at how Bahraini women use such technology and how mobile communication is used by such a segment of the population. Mobile devices are very accessible to Bahraini women and this needs even further study to learn ways of using applications for information and other things. This analysis is based on an online survey, conducted among 1137 Bah…
Factors affecting social TV acceptance among Generation Z in Jordan
The integration of television screens to become a new media interaction is one of the most significant shifts that technology has brought us. Today, Social TV is a developed source of communication, education, and entertainment through interactive platforms. This study examines the factors influencing Social TV acceptance among Generation Z in Jordan. We employed a cross-sectional design and obtained data from n = 304 respondents. Findings attain…
Smart interaction and social TV used by Jordanian University students
Understanding Arab social TV viewers’ perceptions of virtual reality acceptance
Social TV has become a part of contemporary functioning and viewing patterns. It enhances the television watching experiences of audiences and introduces new trends that can communicate different viewers. This study examines the social TV experiences of Jordanian young audiences regarding using virtual reality (VR) acceptance to understand their real-time experiences. A cross-sectional study design with randomly selected 354 individuals from Jord…
Public engagement through public service advertisements for health care awareness during early Covid-19 in Pakistan
The way information disseminated in the early period of COVID-19 led the world to confusion and an unprecedented public health crisis. This paper examines the relationships between public engagement through public service advertisements (PSA) and the effectiveness of health care awareness during early COVID-19. To explore such a relationship and mainly public perceptions, we conducted a very early survey ( n = 200) using an online convenience sam…
Understanding the relationship between AI and gender on social TV content selection
As technological advancements continue to shape our daily lives, and social TV has emerged as an interactive platform that fosters connections between families and friends. This study investigates the selection of social TV content by examining the influence of AI and other contributing factors, with gender proposed as a mediating factor. Involving 300 students from two randomly selected public universities in Irbid, Jordan, data were collected t…
Predicting the level of social media use among journalists: Machine learning analysis
Within the long-drawn of COVID-19, the impact of social media is important for the public and journalists to re-engage with each other due to the relentless churning out of information. This paper investigates Arab journalists' use of social media during COVID-19 through Machine Learning (ML) models to predict future use and the main factor(s) deriving the respondents to such use. It aims to analyze the relationship between Arab journalists' onli…
Seeking news and information through social networking sites: An experience of internally displaced people
This case study was designed to investigate the use of social networking sites (SNSs) for seeking news and information by internally displaced people (IDP). The study is guided by media dependency theory and related literature. Data were collected from 288 Iraqi internally displaced people (IDP) in four large camps through a survey questionnaire. The findings of the study reported how and why the respondents use SNSs for news and information and …
Media representation of ethnic minorities in Pakistani newspapers
Pakistani is a diverse society, and media are vital in highlighting their identity, presence, and contributions. Newspapers play a pivotal role in shaping perceptions of ethnic minorities, highlighting the need for impartial and responsible journalism. This study examines the role of newspapers in this context, focusing on the portrayal of ethnic minorities through a content analysis of 84 news articles from leading Pakistani Urdu‐language newspa…
Evolving media consumption: Integrating “Subscription Video‐on‐demand” (SVOD) and social TV through a uses and gratifications perspective
Social TV is a modern-day phenomenon, combining communication, entertainment, education, and information functionalities within audiovisual content. This research examines the impact of these elements on audience engagement with social TV platforms in Jordan, framed through the Uses and Gratifications theory (U&G). Analysis was drawn from 375 social TV Yarmouk University users in Irbid, Jordan. The results show that communication, information, an…
How new media marketing activities affect customer loyalty in Islamic Jordanian banks
This study aims to explore the impact of various factors associated with new media marketing (NMA) activities on brand trust and customer loyalty, focusing on the experience of Jordan Islamic Bank (JIB). Drawing on Relationship Marketing Theory (RMT) and a PLS-SEM methodology, the research analyzes the key dimensions of digital marketing activities—participation, openness, relationship building, and community building—and their role in enhancing …
News photographs depicting the 2022 Russia–Ukraine conflict across Arab and Non-Arab news outlets
Purpose The purpose of this study is to examine news photographs that have arguably played a crucial role in influencing audiences’ perception and understanding of complex issues e.g. conflict. Design/methodology/approach This study examines the extent to which Arab and non-Arab news outlets (Khaleej Times, India Times, Japan Times) depict the Russia–Ukraine (2022) conflict over five months (March–July) using visual quantitative analysis of 304 n…
Global–Local Dynamics and Transformative Approaches in Climate Change Reporting in Mena: Insights from Tunisian Journalists
In Tunisia, like other countries in the Middle East and North Africa (MENA) region, climate change (CC) is increasingly prompting a re-evaluation of journalism’s traditional gatekeeping role in favour of transformative, community-oriented approaches that promote climate justice, and foster greater awareness and engagement. This study qualitatively explores the perceptions and knowledge of Tunisian journalists (N = 7) covering CC, within a context…
Connecting With the Hyper(dis)connected Audience: University Communication Attributes and Student Attitudes
Today’s empowered and hyper(dis)connected generation expects from higher education institutions (HEIs) communication strategies that align with their interests, making communication strategies crucial for their ongoing experience at the University. Once students are recruited, the factors they consider important when choosing a university may continue to shape their attitudes toward their institution. Universities continue to innovate in their co…
The influence of age and gender on social TV acceptance
Social TV refers to the integration of social media platforms with traditional TV viewing, allowing users to interact with content and other viewers in real time. This study examines the acceptance of social TV among Jordanians, focusing on how demographic factors such as age and gender influence this acceptance. A total of 450 social TV users from three Jordanian cities were conducted and analyzed (using PLS-SEM). The results revealed that the r…
Social media, media freedom and misinformation: Challenges faced by journalists in the Middle East and North Africa during early Covid-19
This study examines social media adoption among Arab journalists during the early pandemic by conducting (1) a large online survey ( n = 1,443) representing 19 Arab countries and (2) structured interviews ( n = 19) representing ten Arab countries. The results indicate that Arab journalists relied heavily on social media for information and topics during COVID-19. Facebook and WhatsApp platforms have done comparatively better in dealing with some …
Data journalism usages in the Middle East (Jordan): Practices, policies and challenges
Data journalism, a concept widely developed in western contexts, has increasingly influenced the global media landscape, including the Arab world. However, its adoption in Jordan presents unique challenges due to systemic, cultural and institutional barriers. This study examines the usage, preferences, motivations and gratifications and challenges of data journalism among Jordanian journalists, employing a structured survey with 157 respondents f…
Sociology (16 works) · Political science (15 works) · Psychology (13 works) · Computer Science (10 works) · Advertising (8 works) · Business (8 works) · Social media (8 works) · Digital Marketing and Social Media (7 works) · Entertainment (6 works) · Law (6 works)