Mohammed Habes
Biographic Data
| ID | 841989 |
|---|---|
| NAME | Mohammed Habes |
| GIVEN NAMES | Mohammed |
| FAMILY NAME | Habes |
| SIGNATURE | HABES M |
| AFFILIATIONS | Yarmouk University |
| ORCID | 0000-0003-3790-7303 |
| VERIFIED | Yes |
| TOTAL WORKS | 24 |
| TOTAL CITATIONS | 5 |
| AUTHOR COUNT | 24 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2022 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 1 |
The Impact of Digital Media on Shaping an Electronic Audience Base for Traditional Media: The Case of Al-Mamlaka Channel
Objectives: The study primarily aimed to determine the impact of digital media on shaping an electronic audience base for traditional media and to ascertain whether production technologies play a role in attracting audiences to follow the Al-Mamlaka Channel digitally. Additionally, it sought to assess the extent to which the information available on Al-Mamlaka Channel electronically meets the audience's information needs. Methodology: The study a…
Generative AI and the transformations of visual language: An experimental study of audiovisual production in Kuwait
Generative artificial intelligence (AI) is transforming audiovisual production, yet empirical research on Gulf media ecosystems is limited. This study examines how generative AI reconfigures visual language in the Kuwaiti context, conceptualized as shifts in aesthetic conventions, stylistic patterning, and symbolic repertoires of audiovisual materials, rather than in narrative structures or production workflows, alongside audience negotiations of…
Digital Content Creation at Media Literacy, Role in Promoting Active Citizenship: Media Education Specialists Perspective
Objective: The study aimed to examine the role of media literacy in enhancing the concept of dynamic citizenship among digital content creators from the perspective of media education specialists. Methodology: The study adopted a descriptive-analytical approach. An interview form was designed and conducted with eight media education specialists who were purposively selected based on their seniority, expertise, and continuous involvement in implem…
Evolving media consumption: Integrating “Subscription Video‐on‐demand” (SVOD) and social TV through a uses and gratifications perspective
Social TV is a modern-day phenomenon, combining communication, entertainment, education, and information functionalities within audiovisual content. This research examines the impact of these elements on audience engagement with social TV platforms in Jordan, framed through the Uses and Gratifications theory (U&G). Analysis was drawn from 375 social TV Yarmouk University users in Irbid, Jordan. The results show that communication, information, an…
Motivations for social TV engagement among Egyptian audiences
This study investigates the motivations underlying social TV engagement among Egyptian audiences, conceptualized as both active participation and passive content consumption. Grounded in the Uses and Gratifications (U&G) framework, data were collected from a sample of 437 Egyptian participants via an online survey. The study assessed users’ engagement behaviors, underlying motivations, and perceived gratifications associated with social televisio…
How new media marketing activities affect customer loyalty in Islamic Jordanian banks
This study aims to explore the impact of various factors associated with new media marketing (NMA) activities on brand trust and customer loyalty, focusing on the experience of Jordan Islamic Bank (JIB). Drawing on Relationship Marketing Theory (RMT) and a PLS-SEM methodology, the research analyzes the key dimensions of digital marketing activities—participation, openness, relationship building, and community building—and their role in enhancing …
Integrating augmented reality into health media campaigns: Toward a more behavioral impact economic evaluation
This study investigates the efficacy and economic efficiency of augmented-reality (AR)–enhanced health-media campaigns in urban settings of Jordan, the Saudi Arabia. Employing a quasi-experimental, comparative design, 600 adults aged 18–45 were randomly assigned to either an AR intervention—featuring interactive 3D simulations of smoking risks and vaccination mechanisms—or a conventional video/text campaign. Pre- and post-intervention surveys mea…
Connecting With the Hyper(dis)connected Audience: University Communication Attributes and Student Attitudes
Today’s empowered and hyper(dis)connected generation expects from higher education institutions (HEIs) communication strategies that align with their interests, making communication strategies crucial for their ongoing experience at the University. Once students are recruited, the factors they consider important when choosing a university may continue to shape their attitudes toward their institution. Universities continue to innovate in their co…
The influence of age and gender on social TV acceptance
Social TV refers to the integration of social media platforms with traditional TV viewing, allowing users to interact with content and other viewers in real time. This study examines the acceptance of social TV among Jordanians, focusing on how demographic factors such as age and gender influence this acceptance. A total of 450 social TV users from three Jordanian cities were conducted and analyzed (using PLS-SEM). The results revealed that the r…
The Relationship Between New Media and the Stereotype of Syrian Refugees in the Middle East
The current study aims to study the impact of social media on the perceptions of Syrian refugees within Jordanian society. It also sheds light on how stereotypes about refugees are manufactured and promoted through various platforms on the Internet, which leads to the spread of misleading information, biased reports and sensational narratives. The study followed the descriptive quantitative approach in its procedures by relying on the questionnai…
Data journalism usages in the Middle East (Jordan): Practices, policies and challenges
Data journalism, a concept widely developed in western contexts, has increasingly influenced the global media landscape, including the Arab world. However, its adoption in Jordan presents unique challenges due to systemic, cultural and institutional barriers. This study examines the usage, preferences, motivations and gratifications and challenges of data journalism among Jordanian journalists, employing a structured survey with 157 respondents f…
Social media algorithms in countering cyber extremism: A systematic review
Countering cyber extremism is a crucial challenge in the digital age. Social media algorithms, if designed and used properly, have the potential to be a powerful tool in this fight, development of technological solutions that can make social networks a safer and healthier space for all users. this study mainly aims to provide a comprehensive view of the role played by the algorithms of social networking sites in countering electronic extremism, a…
Public engagement through public service advertisements for health care awareness during early Covid-19 in Pakistan
The way information disseminated in the early period of COVID-19 led the world to confusion and an unprecedented public health crisis. This paper examines the relationships between public engagement through public service advertisements (PSA) and the effectiveness of health care awareness during early COVID-19. To explore such a relationship and mainly public perceptions, we conducted a very early survey ( n = 200) using an online convenience sam…
Understanding the relationship between AI and gender on social TV content selection
As technological advancements continue to shape our daily lives, and social TV has emerged as an interactive platform that fosters connections between families and friends. This study investigates the selection of social TV content by examining the influence of AI and other contributing factors, with gender proposed as a mediating factor. Involving 300 students from two randomly selected public universities in Irbid, Jordan, data were collected t…
Examining opinion journalism in the United Arab Emirates national press: A comparative analysis
This study provides a comprehensive examination of the primary characteristics of opinion journalism within two prominent newspapers in the United Arab Emirates (UAE). Utilizing a content analysis approach, a systematic random sample comprising 560 opinion articles published in 2022 was analyzed from these two printed newspapers in the UAE. The findings unveiled a predominance of male columnists (87%) and a predominant focus on international issu…
Role of public relations practices in content management: The mediating role of new media platforms
Public relations practices are widely accompanied by communication and persuasion. Especially today, when new media platforms provide direct accessibility, communication through PR has become more improved. This research focused on media organizations in the UAE, with a special consideration given to their audience content management. The researchers applied the case study method and selected a sample of n = 280 individuals from n = 12 media hous…
Media representation of ethnic minorities in Pakistani newspapers
Pakistani is a diverse society, and media are vital in highlighting their identity, presence, and contributions. Newspapers play a pivotal role in shaping perceptions of ethnic minorities, highlighting the need for impartial and responsible journalism. This study examines the role of newspapers in this context, focusing on the portrayal of ethnic minorities through a content analysis of 84 news articles from leading Pakistani Urdu‐language newspa…
Understanding Arab social TV viewers’ perceptions of virtual reality acceptance
Social TV has become a part of contemporary functioning and viewing patterns. It enhances the television watching experiences of audiences and introduces new trends that can communicate different viewers. This study examines the social TV experiences of Jordanian young audiences regarding using virtual reality (VR) acceptance to understand their real-time experiences. A cross-sectional study design with randomly selected 354 individuals from Jord…
Trust in Social Media: Enhancing Social Relationships
This study aims to explore the moderating effect of trust on the relationship between social media engagement, relationship benefits, and social relationships, utilizing an innovative framework grounded in social exchange theory. Employing a quantitative analysis with structural equation modeling (SEM), using a questionnaire distributed to a sample of 493 Jordanian youth, the results unveil a positive correlation between social media engagement a…
Reputation management through social networking platforms for PR purposes: A SEM-based study in the Jordan
Virtual social media platforms of greater importance for general and corporate purposes. Especially retailers today resort to these platforms to bridge a communication gap between their PR practitioners and consumers for reputation management purposes. This research also examines the virtual social media usage for Public Relations (PR), leading to Reputation Management in the Jordanian retail sector. The researchers developed the conceptual model…
Factors affecting social TV acceptance among Generation Z in Jordan
The integration of television screens to become a new media interaction is one of the most significant shifts that technology has brought us. Today, Social TV is a developed source of communication, education, and entertainment through interactive platforms. This study examines the factors influencing Social TV acceptance among Generation Z in Jordan. We employed a cross-sectional design and obtained data from n = 304 respondents. Findings attain…
Motivations Influencing Alipay Users to Participate in the Ant Forest Campaign: An Empirical Study
As one of the largest payment platforms in China, Alipay, launched a green behavior project called Ant Forest. The purpose of taking this initiative by Alipay is to make the world greener. This mobile application has motivated many users to plant millions of trees. However, minimal studies have been conducted to empirically disclose the factors that motivate Alipay users to participate in Ant Forest. A mixed-method approach is used to examine the…
Effects of YouTube Culture on Academic Performance among Students in Jordan: A Structural Equation Modeling Study
The global technological transformation has greatly changed and improved almost every part of our life. Notably, today, social media influences us even for the basic necessities of life, such as education. By keeping the importance of social media in education, this research also focuses on the effects of YouTube culture in improving students' academic performance in Jordan. The researchers used Structural Equation Modeling (SEM)as the study reli…
Smart interaction and social TV used by Jordanian University students
Trust in Social Media: Enhancing Social Relationships
This study aims to explore the moderating effect of trust on the relationship between social media engagement, relationship benefits, and social relationships, utilizing an innovative framework grounded in social exchange theory. Employing a quantitative analysis with structural equation modeling (SEM), using a questionnaire distributed to a sample of 493 Jordanian youth, the results unveil a positive correlation between social media engagement a…
Reputation management through social networking platforms for PR purposes: A SEM-based study in the Jordan
Virtual social media platforms of greater importance for general and corporate purposes. Especially retailers today resort to these platforms to bridge a communication gap between their PR practitioners and consumers for reputation management purposes. This research also examines the virtual social media usage for Public Relations (PR), leading to Reputation Management in the Jordanian retail sector. The researchers developed the conceptual model…
Factors affecting social TV acceptance among Generation Z in Jordan
The integration of television screens to become a new media interaction is one of the most significant shifts that technology has brought us. Today, Social TV is a developed source of communication, education, and entertainment through interactive platforms. This study examines the factors influencing Social TV acceptance among Generation Z in Jordan. We employed a cross-sectional design and obtained data from n = 304 respondents. Findings attain…
Motivations Influencing Alipay Users to Participate in the Ant Forest Campaign: An Empirical Study
As one of the largest payment platforms in China, Alipay, launched a green behavior project called Ant Forest. The purpose of taking this initiative by Alipay is to make the world greener. This mobile application has motivated many users to plant millions of trees. However, minimal studies have been conducted to empirically disclose the factors that motivate Alipay users to participate in Ant Forest. A mixed-method approach is used to examine the…
Effects of YouTube Culture on Academic Performance among Students in Jordan: A Structural Equation Modeling Study
The global technological transformation has greatly changed and improved almost every part of our life. Notably, today, social media influences us even for the basic necessities of life, such as education. By keeping the importance of social media in education, this research also focuses on the effects of YouTube culture in improving students' academic performance in Jordan. The researchers used Structural Equation Modeling (SEM)as the study reli…
Smart interaction and social TV used by Jordanian University students
Understanding Arab social TV viewers’ perceptions of virtual reality acceptance
Social TV has become a part of contemporary functioning and viewing patterns. It enhances the television watching experiences of audiences and introduces new trends that can communicate different viewers. This study examines the social TV experiences of Jordanian young audiences regarding using virtual reality (VR) acceptance to understand their real-time experiences. A cross-sectional study design with randomly selected 354 individuals from Jord…
Trust in Social Media: Enhancing Social Relationships
This study aims to explore the moderating effect of trust on the relationship between social media engagement, relationship benefits, and social relationships, utilizing an innovative framework grounded in social exchange theory. Employing a quantitative analysis with structural equation modeling (SEM), using a questionnaire distributed to a sample of 493 Jordanian youth, the results unveil a positive correlation between social media engagement a…
Social media algorithms in countering cyber extremism: A systematic review
Countering cyber extremism is a crucial challenge in the digital age. Social media algorithms, if designed and used properly, have the potential to be a powerful tool in this fight, development of technological solutions that can make social networks a safer and healthier space for all users. this study mainly aims to provide a comprehensive view of the role played by the algorithms of social networking sites in countering electronic extremism, a…
Public engagement through public service advertisements for health care awareness during early Covid-19 in Pakistan
The way information disseminated in the early period of COVID-19 led the world to confusion and an unprecedented public health crisis. This paper examines the relationships between public engagement through public service advertisements (PSA) and the effectiveness of health care awareness during early COVID-19. To explore such a relationship and mainly public perceptions, we conducted a very early survey ( n = 200) using an online convenience sam…
Understanding the relationship between AI and gender on social TV content selection
As technological advancements continue to shape our daily lives, and social TV has emerged as an interactive platform that fosters connections between families and friends. This study investigates the selection of social TV content by examining the influence of AI and other contributing factors, with gender proposed as a mediating factor. Involving 300 students from two randomly selected public universities in Irbid, Jordan, data were collected t…
Examining opinion journalism in the United Arab Emirates national press: A comparative analysis
This study provides a comprehensive examination of the primary characteristics of opinion journalism within two prominent newspapers in the United Arab Emirates (UAE). Utilizing a content analysis approach, a systematic random sample comprising 560 opinion articles published in 2022 was analyzed from these two printed newspapers in the UAE. The findings unveiled a predominance of male columnists (87%) and a predominant focus on international issu…
Role of public relations practices in content management: The mediating role of new media platforms
Public relations practices are widely accompanied by communication and persuasion. Especially today, when new media platforms provide direct accessibility, communication through PR has become more improved. This research focused on media organizations in the UAE, with a special consideration given to their audience content management. The researchers applied the case study method and selected a sample of n = 280 individuals from n = 12 media hous…
Media representation of ethnic minorities in Pakistani newspapers
Pakistani is a diverse society, and media are vital in highlighting their identity, presence, and contributions. Newspapers play a pivotal role in shaping perceptions of ethnic minorities, highlighting the need for impartial and responsible journalism. This study examines the role of newspapers in this context, focusing on the portrayal of ethnic minorities through a content analysis of 84 news articles from leading Pakistani Urdu‐language newspa…
Evolving media consumption: Integrating “Subscription Video‐on‐demand” (SVOD) and social TV through a uses and gratifications perspective
Social TV is a modern-day phenomenon, combining communication, entertainment, education, and information functionalities within audiovisual content. This research examines the impact of these elements on audience engagement with social TV platforms in Jordan, framed through the Uses and Gratifications theory (U&G). Analysis was drawn from 375 social TV Yarmouk University users in Irbid, Jordan. The results show that communication, information, an…
Motivations for social TV engagement among Egyptian audiences
This study investigates the motivations underlying social TV engagement among Egyptian audiences, conceptualized as both active participation and passive content consumption. Grounded in the Uses and Gratifications (U&G) framework, data were collected from a sample of 437 Egyptian participants via an online survey. The study assessed users’ engagement behaviors, underlying motivations, and perceived gratifications associated with social televisio…
How new media marketing activities affect customer loyalty in Islamic Jordanian banks
This study aims to explore the impact of various factors associated with new media marketing (NMA) activities on brand trust and customer loyalty, focusing on the experience of Jordan Islamic Bank (JIB). Drawing on Relationship Marketing Theory (RMT) and a PLS-SEM methodology, the research analyzes the key dimensions of digital marketing activities—participation, openness, relationship building, and community building—and their role in enhancing …
Integrating augmented reality into health media campaigns: Toward a more behavioral impact economic evaluation
This study investigates the efficacy and economic efficiency of augmented-reality (AR)–enhanced health-media campaigns in urban settings of Jordan, the Saudi Arabia. Employing a quasi-experimental, comparative design, 600 adults aged 18–45 were randomly assigned to either an AR intervention—featuring interactive 3D simulations of smoking risks and vaccination mechanisms—or a conventional video/text campaign. Pre- and post-intervention surveys mea…
Connecting With the Hyper(dis)connected Audience: University Communication Attributes and Student Attitudes
Today’s empowered and hyper(dis)connected generation expects from higher education institutions (HEIs) communication strategies that align with their interests, making communication strategies crucial for their ongoing experience at the University. Once students are recruited, the factors they consider important when choosing a university may continue to shape their attitudes toward their institution. Universities continue to innovate in their co…
The influence of age and gender on social TV acceptance
Social TV refers to the integration of social media platforms with traditional TV viewing, allowing users to interact with content and other viewers in real time. This study examines the acceptance of social TV among Jordanians, focusing on how demographic factors such as age and gender influence this acceptance. A total of 450 social TV users from three Jordanian cities were conducted and analyzed (using PLS-SEM). The results revealed that the r…
The Relationship Between New Media and the Stereotype of Syrian Refugees in the Middle East
The current study aims to study the impact of social media on the perceptions of Syrian refugees within Jordanian society. It also sheds light on how stereotypes about refugees are manufactured and promoted through various platforms on the Internet, which leads to the spread of misleading information, biased reports and sensational narratives. The study followed the descriptive quantitative approach in its procedures by relying on the questionnai…
Data journalism usages in the Middle East (Jordan): Practices, policies and challenges
Data journalism, a concept widely developed in western contexts, has increasingly influenced the global media landscape, including the Arab world. However, its adoption in Jordan presents unique challenges due to systemic, cultural and institutional barriers. This study examines the usage, preferences, motivations and gratifications and challenges of data journalism among Jordanian journalists, employing a structured survey with 157 respondents f…
The Impact of Digital Media on Shaping an Electronic Audience Base for Traditional Media: The Case of Al-Mamlaka Channel
Objectives: The study primarily aimed to determine the impact of digital media on shaping an electronic audience base for traditional media and to ascertain whether production technologies play a role in attracting audiences to follow the Al-Mamlaka Channel digitally. Additionally, it sought to assess the extent to which the information available on Al-Mamlaka Channel electronically meets the audience's information needs. Methodology: The study a…
Generative AI and the transformations of visual language: An experimental study of audiovisual production in Kuwait
Generative artificial intelligence (AI) is transforming audiovisual production, yet empirical research on Gulf media ecosystems is limited. This study examines how generative AI reconfigures visual language in the Kuwaiti context, conceptualized as shifts in aesthetic conventions, stylistic patterning, and symbolic repertoires of audiovisual materials, rather than in narrative structures or production workflows, alongside audience negotiations of…
Digital Content Creation at Media Literacy, Role in Promoting Active Citizenship: Media Education Specialists Perspective
Objective: The study aimed to examine the role of media literacy in enhancing the concept of dynamic citizenship among digital content creators from the perspective of media education specialists. Methodology: The study adopted a descriptive-analytical approach. An interview form was designed and conducted with eight media education specialists who were purposively selected based on their seniority, expertise, and continuous involvement in implem…
Psychology (13 works) · Sociology (13 works) · Political science (11 works) · Computer Science (10 works) · Social Psychology (10 works) · Technology Adoption and User Behaviour (10 works) · Business (9 works) · Organizational and Employee Performance (8 works) · Digital Marketing and Social Media (7 works) · Social Psychology (7 works)