Susan Jung Grant
Biographic Data
| ID | 84298 |
|---|---|
| NAME | Susan Jung Grant |
| GIVEN NAMES | Susan Jung |
| FAMILY NAME | Grant |
| SIGNATURE | GRANT S J |
| AFFILIATIONS | University of Colorado Boulder |
| ORCID | 0000-0002-8481-3046 |
| VERIFIED | Yes |
| TOTAL WORKS | 5 |
| TOTAL CITATIONS | 12 |
| AUTHOR COUNT | 5 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2004 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 2 |
A crisis of confidence? Business confidence reflects ruling party more than economic conditions
Business confidence, collected through surveys of business owners, is a widely used measure of economic performance. These measures play an essential role in shaping policy decisions, voter knowledge, and consumer behaviour. Yet in many countries, business interests are closely aligned with one political party. As a result, survey responses may reflect partisan orientations rather than objective assessments of the economy, potentially distorting …
First, Trust Needs to Develop
Strengthening the Influence of Advertised Reference Prices through Information Priming
The use of advertised reference price promotions, such as "regularly $119.99, sale price $39.99," is ubiquitous in the marketplace. Thirty years of research supports the conclusion that advertised reference prices (e.g., $119.99) exert an influence on consumers' responses to offer prices (e.g., $39.99) via their assimilative influence on consumers' internal reference prices. The present research provides an enriched account of this assimilation p…
The Effect of Temporal Frame on Information Considered in New Product Evaluation
Three experiments explore how presenting a new product launch as occurring in the future versus the past affects the information used to evaluate the product. When a launch is described as a future event, marketplace conditions and characteristics of the sponsoring company receive consideration, and both types of information influence evaluations. However, with a past launch, only sponsor information receives consideration and guides evaluations …
The Influence of Negation on Product Evaluations
Journal Article The Influence of Negation on Product Evaluations Get access Susan Jung Grant, Susan Jung Grant Search for other works by this author on: Oxford Academic PubMed Google Scholar Prashant Malaviya, Prashant Malaviya Search for other works by this author on: Oxford Academic PubMed Google Scholar Brian Sternthal Brian Sternthal Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, …
The Effect of Temporal Frame on Information Considered in New Product Evaluation
Three experiments explore how presenting a new product launch as occurring in the future versus the past affects the information used to evaluate the product. When a launch is described as a future event, marketplace conditions and characteristics of the sponsoring company receive consideration, and both types of information influence evaluations. However, with a past launch, only sponsor information receives consideration and guides evaluations …
The Influence of Negation on Product Evaluations
Journal Article The Influence of Negation on Product Evaluations Get access Susan Jung Grant, Susan Jung Grant Search for other works by this author on: Oxford Academic PubMed Google Scholar Prashant Malaviya, Prashant Malaviya Search for other works by this author on: Oxford Academic PubMed Google Scholar Brian Sternthal Brian Sternthal Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, …
Strengthening the Influence of Advertised Reference Prices through Information Priming
The use of advertised reference price promotions, such as "regularly $119.99, sale price $39.99," is ubiquitous in the marketplace. Thirty years of research supports the conclusion that advertised reference prices (e.g., $119.99) exert an influence on consumers' responses to offer prices (e.g., $39.99) via their assimilative influence on consumers' internal reference prices. The present research provides an enriched account of this assimilation p…
The Influence of Negation on Product Evaluations
Journal Article The Influence of Negation on Product Evaluations Get access Susan Jung Grant, Susan Jung Grant Search for other works by this author on: Oxford Academic PubMed Google Scholar Prashant Malaviya, Prashant Malaviya Search for other works by this author on: Oxford Academic PubMed Google Scholar Brian Sternthal Brian Sternthal Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, …
The Effect of Temporal Frame on Information Considered in New Product Evaluation
Three experiments explore how presenting a new product launch as occurring in the future versus the past affects the information used to evaluate the product. When a launch is described as a future event, marketplace conditions and characteristics of the sponsoring company receive consideration, and both types of information influence evaluations. However, with a past launch, only sponsor information receives consideration and guides evaluations …
Strengthening the Influence of Advertised Reference Prices through Information Priming
The use of advertised reference price promotions, such as "regularly $119.99, sale price $39.99," is ubiquitous in the marketplace. Thirty years of research supports the conclusion that advertised reference prices (e.g., $119.99) exert an influence on consumers' responses to offer prices (e.g., $39.99) via their assimilative influence on consumers' internal reference prices. The present research provides an enriched account of this assimilation p…
First, Trust Needs to Develop
A crisis of confidence? Business confidence reflects ruling party more than economic conditions
Business confidence, collected through surveys of business owners, is a widely used measure of economic performance. These measures play an essential role in shaping policy decisions, voter knowledge, and consumer behaviour. Yet in many countries, business interests are closely aligned with one political party. As a result, survey responses may reflect partisan orientations rather than objective assessments of the economy, potentially distorting …
Computer Science (3 works) · Psychology (3 works) · Consumer Behavior in Brand Consumption and Identification (2 works) · Decision-Making and Behavioral Economics (2 works) · Library science (2 works) · Mathematics (2 works) · Alice (programming language) (1 works) · Art history (1 works) · Behavioral Health and Interventions (1 works) · Business (1 works)