Alice M Tybout
Dados Biográficos
| ID | 84299 |
|---|---|
| NOME | Alice M Tybout |
| PRENOMES | Alice M |
| SOBRENOME | Tybout |
| ASSINATURA | TYBOUT A M |
| AFILIAÇÕES | Northwestern University |
| VERIFICADO | Não |
| TOTAL DE OBRAS | 12 |
| TOTAL DE CITAÇÕES | 161 |
| TOTAL COMO AUTOR | 12 |
| TOTAL COMO EDITOR | 0 |
| PRIMEIRO ANO DE PUBLICAÇÃO | 1980 |
| ANO MAIS RECENTE DE PUBLICAÇÃO | 2008 |
| ÍNDICE H | 7 |
The Effect of Temporal Frame on Information Considered in New Product Evaluation
Three experiments explore how presenting a new product launch as occurring in the future versus the past affects the information used to evaluate the product. When a launch is described as a future event, marketplace conditions and characteristics of the sponsoring company receive consideration, and both types of information influence evaluations. However, with a past launch, only sponsor information receives consideration and guides evaluations …
Information Accessibility as a Moderator of Judgments
We hypothesize that the accessibility of task-relevant knowledge determines whether judgments reflect the substance of the information that is brought to mind or the ease of generating and retrieving such information. Our findings indicate that when relevant knowledge is highly accessible or not at all accessible, judgments are based on the content of the information considered. Between these extremes in knowledge accessibility, judgments are bas…
Context Effects at Encoding and Judgment in Consumption Settings
When consumers learn about a new product, cues in the surrounding context have been found to bias their response to the product in two ways. In some instances, judgments of the product are assimilated toward the affect or descriptive implications associated with the context, whereas in other circumstances, responses are contrasted with or adjusted away from the context. We examine how cognitive resources influence whether assimilation or contrast…
The Moderating Role of Prior Knowledge in Schema-Based Product Evaluation
AMPHISBAENA: A fabulous animal, keeper of the “Great Secret,” according to. a sixteenth-century Italian manuscript that belonged to Count Pierre V. Piobb. -It is a symbol that occurs with some frequency in heraldic images, marks, and signs. It was known to the Greeks, and it owes its name to the belief that, having a head at both ends, it could move forward or backward with equal ease. Sometimes it is depicted with the claws of a bird and the poi…
Schema Congruity as a Basis for Product Evaluation
Mandler theorized that the level of congruity between a product and a more general product category schema may influence the nature of information processing and thus product evaluations. Products that are moderately incongruent with their associated category schemas are expected to stimulate processing that leads to a more favorable evaluation relative to products that are either congruent or extremely incongruent. Data from three experiments co…
Confirmatory Versus Comparative Approaches to Judging Theory Tests
This article examines the widely held view that manipulation checks, measures of process, and repeated operationalizations in different settings are frequently essential for rigorous tests of theory. This Confirmatory Approach to theory testing is contrasted with the Comparative Approach, which asserts that any procedures are adequate if they serve in demonstrating the superiority of one explanation to its rivals. Our analysis favors the Comparat…
What Consumer Research Is
Bobby J. Calder, Alice M. Tybout; What Consumer Research Is ..., Journal of Consumer Research, Volume 14, Issue 1, 1 June 1987, Pages 136–140, https://doi.or
Availability of well-defined internal knowledge and the attitude formation process
Beyond External Validity
Bobby J. Calder, Lynn W. Phillips, Alice M. Tybout; Beyond External Validity, Journal of Consumer Research, Volume 10, Issue 1, 1 June 1983, Pages 112–114
The Concept of External Validity
Many researchers feel that external validity must be emphasized even in theoretical research. The argument for both a sophisticated and a common sense version of this contention is refuted in this paper. It is concluded that the very nature of progress in theoretical research argues against attempting to maximize external validity in the context of any single study
Designing Research for Application
Two distinct types of generalizability are identified in consumer research. One entails the application of specific effects, whereas the other entails the application of general scientific theory. Effects application and theory application rest on different philosophical assumptions, and have different methodological implications. A failure to respect these differences has led to much confusion, regarding issues such as the appropriateness of stu…
The Effect of Experience
A labeling technique was employed to explore processes underlying the effects of experience. It was found that labeled individuals both behaved and perceived themselves in a manner consistent with their label. However, these effects were mediated by the consistency of the label with the individual's initial self-schema and the availability of other relevant cues. The findings are interpreted in terms of an extended self-perception explanation tha…
Designing Research for Application
Two distinct types of generalizability are identified in consumer research. One entails the application of specific effects, whereas the other entails the application of general scientific theory. Effects application and theory application rest on different philosophical assumptions, and have different methodological implications. A failure to respect these differences has led to much confusion, regarding issues such as the appropriateness of stu…
Schema Congruity as a Basis for Product Evaluation
Mandler theorized that the level of congruity between a product and a more general product category schema may influence the nature of information processing and thus product evaluations. Products that are moderately incongruent with their associated category schemas are expected to stimulate processing that leads to a more favorable evaluation relative to products that are either congruent or extremely incongruent. Data from three experiments co…
The Concept of External Validity
Many researchers feel that external validity must be emphasized even in theoretical research. The argument for both a sophisticated and a common sense version of this contention is refuted in this paper. It is concluded that the very nature of progress in theoretical research argues against attempting to maximize external validity in the context of any single study
The Moderating Role of Prior Knowledge in Schema-Based Product Evaluation
AMPHISBAENA: A fabulous animal, keeper of the “Great Secret,” according to. a sixteenth-century Italian manuscript that belonged to Count Pierre V. Piobb. -It is a symbol that occurs with some frequency in heraldic images, marks, and signs. It was known to the Greeks, and it owes its name to the belief that, having a head at both ends, it could move forward or backward with equal ease. Sometimes it is depicted with the claws of a bird and the poi…
The Effect of Temporal Frame on Information Considered in New Product Evaluation
Three experiments explore how presenting a new product launch as occurring in the future versus the past affects the information used to evaluate the product. When a launch is described as a future event, marketplace conditions and characteristics of the sponsoring company receive consideration, and both types of information influence evaluations. However, with a past launch, only sponsor information receives consideration and guides evaluations …
Context Effects at Encoding and Judgment in Consumption Settings
When consumers learn about a new product, cues in the surrounding context have been found to bias their response to the product in two ways. In some instances, judgments of the product are assimilated toward the affect or descriptive implications associated with the context, whereas in other circumstances, responses are contrasted with or adjusted away from the context. We examine how cognitive resources influence whether assimilation or contrast…
Beyond External Validity
Bobby J. Calder, Lynn W. Phillips, Alice M. Tybout; Beyond External Validity, Journal of Consumer Research, Volume 10, Issue 1, 1 June 1983, Pages 112–114
Confirmatory Versus Comparative Approaches to Judging Theory Tests
This article examines the widely held view that manipulation checks, measures of process, and repeated operationalizations in different settings are frequently essential for rigorous tests of theory. This Confirmatory Approach to theory testing is contrasted with the Comparative Approach, which asserts that any procedures are adequate if they serve in demonstrating the superiority of one explanation to its rivals. Our analysis favors the Comparat…
Availability of well-defined internal knowledge and the attitude formation process
What Consumer Research Is
Bobby J. Calder, Alice M. Tybout; What Consumer Research Is ..., Journal of Consumer Research, Volume 14, Issue 1, 1 June 1987, Pages 136–140, https://doi.or
Information Accessibility as a Moderator of Judgments
We hypothesize that the accessibility of task-relevant knowledge determines whether judgments reflect the substance of the information that is brought to mind or the ease of generating and retrieving such information. Our findings indicate that when relevant knowledge is highly accessible or not at all accessible, judgments are based on the content of the information considered. Between these extremes in knowledge accessibility, judgments are bas…
The Effect of Experience
A labeling technique was employed to explore processes underlying the effects of experience. It was found that labeled individuals both behaved and perceived themselves in a manner consistent with their label. However, these effects were mediated by the consistency of the label with the individual's initial self-schema and the availability of other relevant cues. The findings are interpreted in terms of an extended self-perception explanation tha…
The Effect of Experience
A labeling technique was employed to explore processes underlying the effects of experience. It was found that labeled individuals both behaved and perceived themselves in a manner consistent with their label. However, these effects were mediated by the consistency of the label with the individual's initial self-schema and the availability of other relevant cues. The findings are interpreted in terms of an extended self-perception explanation tha…
Designing Research for Application
Two distinct types of generalizability are identified in consumer research. One entails the application of specific effects, whereas the other entails the application of general scientific theory. Effects application and theory application rest on different philosophical assumptions, and have different methodological implications. A failure to respect these differences has led to much confusion, regarding issues such as the appropriateness of stu…
The Concept of External Validity
Many researchers feel that external validity must be emphasized even in theoretical research. The argument for both a sophisticated and a common sense version of this contention is refuted in this paper. It is concluded that the very nature of progress in theoretical research argues against attempting to maximize external validity in the context of any single study
Availability of well-defined internal knowledge and the attitude formation process
Beyond External Validity
Bobby J. Calder, Lynn W. Phillips, Alice M. Tybout; Beyond External Validity, Journal of Consumer Research, Volume 10, Issue 1, 1 June 1983, Pages 112–114
Confirmatory Versus Comparative Approaches to Judging Theory Tests
This article examines the widely held view that manipulation checks, measures of process, and repeated operationalizations in different settings are frequently essential for rigorous tests of theory. This Confirmatory Approach to theory testing is contrasted with the Comparative Approach, which asserts that any procedures are adequate if they serve in demonstrating the superiority of one explanation to its rivals. Our analysis favors the Comparat…
What Consumer Research Is
Bobby J. Calder, Alice M. Tybout; What Consumer Research Is ..., Journal of Consumer Research, Volume 14, Issue 1, 1 June 1987, Pages 136–140, https://doi.or
Schema Congruity as a Basis for Product Evaluation
Mandler theorized that the level of congruity between a product and a more general product category schema may influence the nature of information processing and thus product evaluations. Products that are moderately incongruent with their associated category schemas are expected to stimulate processing that leads to a more favorable evaluation relative to products that are either congruent or extremely incongruent. Data from three experiments co…
The Moderating Role of Prior Knowledge in Schema-Based Product Evaluation
AMPHISBAENA: A fabulous animal, keeper of the “Great Secret,” according to. a sixteenth-century Italian manuscript that belonged to Count Pierre V. Piobb. -It is a symbol that occurs with some frequency in heraldic images, marks, and signs. It was known to the Greeks, and it owes its name to the belief that, having a head at both ends, it could move forward or backward with equal ease. Sometimes it is depicted with the claws of a bird and the poi…
Context Effects at Encoding and Judgment in Consumption Settings
When consumers learn about a new product, cues in the surrounding context have been found to bias their response to the product in two ways. In some instances, judgments of the product are assimilated toward the affect or descriptive implications associated with the context, whereas in other circumstances, responses are contrasted with or adjusted away from the context. We examine how cognitive resources influence whether assimilation or contrast…
Information Accessibility as a Moderator of Judgments
We hypothesize that the accessibility of task-relevant knowledge determines whether judgments reflect the substance of the information that is brought to mind or the ease of generating and retrieving such information. Our findings indicate that when relevant knowledge is highly accessible or not at all accessible, judgments are based on the content of the information considered. Between these extremes in knowledge accessibility, judgments are bas…
The Effect of Temporal Frame on Information Considered in New Product Evaluation
Three experiments explore how presenting a new product launch as occurring in the future versus the past affects the information used to evaluate the product. When a launch is described as a future event, marketplace conditions and characteristics of the sponsoring company receive consideration, and both types of information influence evaluations. However, with a past launch, only sponsor information receives consideration and guides evaluations …
Psychology (11 obras) · Computer Science (10 obras) · Alice (programming language) (6 obras) · Art history (6 obras) · History (6 obras) · Library science (6 obras) · Social Psychology (6 obras) · Cognitive psychology (5 obras) · Consumer Behavior in Brand Consumption and Identification (5 obras) · Mathematics (5 obras)