Bharath M Josiam
Biographic Data
| ID | 843338 |
|---|---|
| NAME | Bharath M Josiam |
| GIVEN NAMES | Bharath M |
| FAMILY NAME | Josiam |
| SIGNATURE | JOSIAM B M |
| AFFILIATIONS | University of North Texas |
| ORCID | 0000-0002-4846-861X |
| VERIFIED | Yes |
| TOTAL WORKS | 11 |
| TOTAL CITATIONS | 31 |
| AUTHOR COUNT | 11 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 1992 |
| LATEST PUBLICATION YEAR | 2022 |
| H-INDEX | 3 |
A comprehensive examination of consumers' intentions to use food delivery apps
Purpose Guided by the theory of planned behavior and the technology acceptance model, the purpose of this study was to comprehensively examine the factors that affect consumers' intentions to continue to use food delivery apps by developing and testing a research model and examining the differences between consumers with different demographic characteristics or behavior changes during the coronavirus disease 2019 (COVID-19) pandemic. Design/metho…
I’d like to order with a server.” an experimental study of restaurant menu performance
The Asia Pacific region has the largest market in the foodservice industry. This study aims to explore the performance of self-service tablets in comparison with traditional paper menus. A field experiment was conducted in a casual dining restaurant. The results show that self-service tablets had better design whereas paper menus had better communication feature. Paper menus elicited better responses than self-service tablets. The study highlight…
Renegotiating gender through dress in Bollywood
Drawing upon the components of the social role theory and postcolonial theory, this study examined the role of Bollywood diaspora films on the formation or renegotiation of identity among non-resident Indian women as manifested in their dress. We were specifically interested in the creation of a new hybrid Indian identity for young women of the diaspora, the women who are able to move seamlessly between their two worlds, and in looking at the rol…
Impact of Fashion Orientation on Hispanic and Non-Hispanic White Consumer Behavior
The purpose of this research is to examine the influence of fashion involvement, fashion consciousness, and shopping enjoyment on non-Hispanic White and Hispanic consumers’ selection of shopping channel. The U.S. Hispanic consumer base is rapidly growing, which makes them an important group to study and understand. Surveys were analyzed from 451 students at a Southwestern university in a region where more than half of the population self-identify…
Spring break's social impacts and residents' attitudes in Cancun, Mexico
Social impacts of tourism and local attitudes have been primarily explored through quantitative methods and without the intention to test existing theory. Although some studies have adopted qualitative approaches, the potential value of interpretative methods in the analysis of local attitudes still remains largely unknown. This study aims to test the applicability of extant theory (Doxey's model) on the basis of qualitative methods for the study…
Segmenting Taiwanese Travelers on Cruises in North America
The cruise industry is the fastest growing category within the leisure market. Asia is a large market and a potential growth area for the cruise industry. Within Asia, the Taiwanese cruise market has grown substantially since 1997. The involvement construct is an important psychographic facet of consumer behavior. Involvement is defined as a person's perceived relevance of the object based on inherent needs, values, and interests. Past research h…
Understanding Ethnic Chinese Travelers on North American Cruise Tours
Cruise travel has become more popular than ever, and the numbers of cruise vacations are growing worldwide at a high rate. The cruise industry is the fastest growing category within the leisure market. International travel within, into, and out of Asia and the Pacific has experienced strong growth. Asia is a large market and a potential growth area for the cruise industry. Increasing numbers of Asians are availing themselves of cruise vacations i…
The Historaunt
An analysis of the sexual, alcohol and drug related behavioural patterns of students on spring break
Building for tomorrow
Education at the crossroads
An analysis of the sexual, alcohol and drug related behavioural patterns of students on spring break
Understanding Ethnic Chinese Travelers on North American Cruise Tours
Cruise travel has become more popular than ever, and the numbers of cruise vacations are growing worldwide at a high rate. The cruise industry is the fastest growing category within the leisure market. International travel within, into, and out of Asia and the Pacific has experienced strong growth. Asia is a large market and a potential growth area for the cruise industry. Increasing numbers of Asians are availing themselves of cruise vacations i…
The Historaunt
Education at the crossroads
Building for tomorrow
An analysis of the sexual, alcohol and drug related behavioural patterns of students on spring break
The Historaunt
Understanding Ethnic Chinese Travelers on North American Cruise Tours
Cruise travel has become more popular than ever, and the numbers of cruise vacations are growing worldwide at a high rate. The cruise industry is the fastest growing category within the leisure market. International travel within, into, and out of Asia and the Pacific has experienced strong growth. Asia is a large market and a potential growth area for the cruise industry. Increasing numbers of Asians are availing themselves of cruise vacations i…
Segmenting Taiwanese Travelers on Cruises in North America
The cruise industry is the fastest growing category within the leisure market. Asia is a large market and a potential growth area for the cruise industry. Within Asia, the Taiwanese cruise market has grown substantially since 1997. The involvement construct is an important psychographic facet of consumer behavior. Involvement is defined as a person's perceived relevance of the object based on inherent needs, values, and interests. Past research h…
Spring break's social impacts and residents' attitudes in Cancun, Mexico
Social impacts of tourism and local attitudes have been primarily explored through quantitative methods and without the intention to test existing theory. Although some studies have adopted qualitative approaches, the potential value of interpretative methods in the analysis of local attitudes still remains largely unknown. This study aims to test the applicability of extant theory (Doxey's model) on the basis of qualitative methods for the study…
Renegotiating gender through dress in Bollywood
Drawing upon the components of the social role theory and postcolonial theory, this study examined the role of Bollywood diaspora films on the formation or renegotiation of identity among non-resident Indian women as manifested in their dress. We were specifically interested in the creation of a new hybrid Indian identity for young women of the diaspora, the women who are able to move seamlessly between their two worlds, and in looking at the rol…
Impact of Fashion Orientation on Hispanic and Non-Hispanic White Consumer Behavior
The purpose of this research is to examine the influence of fashion involvement, fashion consciousness, and shopping enjoyment on non-Hispanic White and Hispanic consumers’ selection of shopping channel. The U.S. Hispanic consumer base is rapidly growing, which makes them an important group to study and understand. Surveys were analyzed from 451 students at a Southwestern university in a region where more than half of the population self-identify…
I’d like to order with a server.” an experimental study of restaurant menu performance
The Asia Pacific region has the largest market in the foodservice industry. This study aims to explore the performance of self-service tablets in comparison with traditional paper menus. A field experiment was conducted in a casual dining restaurant. The results show that self-service tablets had better design whereas paper menus had better communication feature. Paper menus elicited better responses than self-service tablets. The study highlight…
A comprehensive examination of consumers' intentions to use food delivery apps
Purpose Guided by the theory of planned behavior and the technology acceptance model, the purpose of this study was to comprehensively examine the factors that affect consumers' intentions to continue to use food delivery apps by developing and testing a research model and examining the differences between consumers with different demographic characteristics or behavior changes during the coronavirus disease 2019 (COVID-19) pandemic. Design/metho…
Business (9 works) · Marketing (7 works) · Sociology (7 works) · Advertising (6 works) · Political science (5 works) · Tourism (5 works) · Diverse Aspects of Tourism Research (4 works) · Geography (4 works) · Psychology (4 works) · Social Psychology (4 works)