Impact of Fashion Orientation on Hispanic and Non-Hispanic White Consumer Behavior
Bibliographic Data
| ID | 6064210 |
|---|---|
| Authors | Arlesa J Shephard (The State University of New York at Buffalo State, USA), Arlesa Shephard (University at Buffalo, State University of New York, corresponding author), Sanjukta A Pookulangara (University of North Texas, Denton, USA), Sanjukta Pookulangara (0000-0001-5767-512X, University of North Texas), Tammy R Kinley (0000-0002-9223-7923, University of North Texas, Denton, USA), Bharath M Josiam (0000-0002-4846-861X, University of North Texas, Denton, USA) |
| Year | 2016 |
| Volume | 38 |
| Issue | 1 |
| Pages | 75-93 |
| Publication date | 2016-02-01 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Hispanic Journal of Behavioral Sciences (JOURNAL) |
| Journal identifiers | ISSN: 0739-9863 • E-ISSN: 1552-6364 |
| Publisher | SAGE Publications Inc (PUBLISHER) |
| DOI | 10.1177/0739986315613300 |
| OpenAlex | W2233046755 |
| Language | EN |
| References cited | 45 |
The purpose of this research is to examine the influence of fashion involvement, fashion consciousness, and shopping enjoyment on non-Hispanic White and Hispanic consumers’ selection of shopping channel. The U.S. Hispanic consumer base is rapidly growing, which makes them an important group to study and understand. Surveys were analyzed from 451 students at a Southwestern university in a region where more than half of the population self-identify as Hispanic. The data were analyzed using SPSS and LISREL, and the hypotheses were tested using a structural equation model. The results of this study indicate differences in shopping behavior between Hispanic and non-Hispanic White consumers with fashion consciousness exhibiting a greater influence on enjoyment for Hispanics than non-Hispanic Whites. In addition, non-Hispanic Whites preferred Fashion Discounter Patronage, whereas Hispanics preferred Department Store Patronage above other shopping channels
Advertising · Business · Consciousness · Consumer behaviour · Ethnic group · LISREL · Population · Sociology · Structural equation modeling · Consumer Behavior in Brand Consumption and Identification · Consumer Retail Behavior Studies · Customer Service Quality and Loyalty · Demography · Psychology · Social Psychology
Hedonic shopping motivations
Evaluating Goodness-of-Fit Indexes for Testing Measurement Invariance
Measurement Invariance, Factor Analysis and Factorial Invariance
Evaluating Structural Equation Models with Unobservable Variables and Measurement Error
In Search of Golden Rules
Group Differences in Regression Intercepts
Coefficient alpha and the internal structure of tests
Significance tests and goodness of fit in the analysis of covariance structures
Store Patronage Behavior of Hispanic Versus Non-Hispanic Consumers
Differences in Household Saving Between non-Hispanic White and Hispanic Households
A Population-Based Study of Job Stress in Mexican Americans, non-Hispanic Blacks, and non-Hispanic Whites
The Role of Ethnicity in Mexican American and Non-Hispanic White Students’ Experience of Sexual Harassment
Gender, Fashion Consumer Groups, and Shopping Orientation
A Cross‐Cultural Comparison of Hispanic American and White American Adolescents’ Use of Reference Agents for Apparel Shopping
Construct validity in psychological tests
Measuring the Involvement Construct
The Role of Products as Social Stimuli
| Citation velocity | historical |
|---|---|
| Highly cited | No |