Bram Van Den Bergh
Biographic Data
| ID | 84645 |
|---|---|
| NAME | Bram Van Den Bergh |
| GIVEN NAMES | Bram Van Den |
| FAMILY NAME | Bergh |
| SIGNATURE | VAN DEN BERGH B |
| AFFILIATIONS | Erasmus University Rotterdam |
| ORCID | 0000-0003-2145-6077 |
| VERIFIED | Yes |
| TOTAL WORKS | 8 |
| TOTAL CITATIONS | 134 |
| AUTHOR COUNT | 8 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2006 |
| LATEST PUBLICATION YEAR | 2023 |
| H-INDEX | 4 |
On Breaking Functional Fixedness
How do consumers react to products assembled from existing components? Nine studies in both the lab and the field demonstrate that consumers evaluate products as more creative and more appealing when they consist of components that originally served entirely different functions. When consumers realize that the intended functionality of a component is not fixed, but versatile, they experience an aha! moment, which in turn enhances perceived produc…
Do versus Don’t
The consumer behavior literature extensively studied the impact of goal setting on behavior and performance. However, much less is known about the antecedents of goal-level setting—consumers’ decision of whether to work out twice or three times per week. Consumers can decide how many goal-consistent activities to undertake (“goal-consistent decision frame”; such as exercising two days per week) or to forego (“goal-inconsistent decision frame”; su…
Making Each Unit Count
Consumers typically infer greater quantity from larger numbers. For instance, a 500 gram box of chocolates appears heavier than a .5 kilogram box. By expressing quantities in alternative units or attribute dimensions, one can represent an otherwise identical quantity in a more versus less discretized manner (e.g., a box containing 25 chocolates vs. a box weighing 500 grams). Seven experimental studies show that a difference between more discretiz…
Altering Speed of Locomotion
Even though 80% of a shopper's time in the store is spent moving from place to place, little is known about managing the pace of in-store traffic flow. Based on the store atmospherics literature, this article introduces interventions to optimize the pace of locomotion. A series of lab and field experiments demonstrates that changes in flooring affect customers' walking speed. The number, the nature, and the relative salience of progress markers a…
Can buy me love
Exposure to mating cues activates the goal to signal one's mate value to members of the opposite sex. This mate attraction goal may render men perceptually ready for products that signal their mate value to women. As men's mate value is partly determined by their financial prospects, men may be more likely to notice products that would signal their financial resources to women. The current study demonstrates that exposure to a sexily dressed woma…
Going green to be seen
Why do people purchase proenvironmental "green" products? We argue that buying such products can be construed as altruistic, since green products often cost more and are of lower quality than their conventional counterparts, but green goods benefit the environment for everyone. Because biologists have observed that altruism might function as a "costly signal" associated with status, we examined in 3 experiments how status motives influenced desir…
Bikinis Instigate Generalized Impatience in Intertemporal Choice
Neuroscientific studies demonstrate that erotic stimuli activate the reward circuitry processing monetary and drug rewards. Theoretically, a general reward system may give rise to nonspecific effects: exposure to “hot stimuli” from one domain may thus affect decisions in a different domain. We show that exposure to sexy cues leads to more impatience in intertemporal choice between monetary rewards. Highlighting the role of a general reward circui…
"The robustness of the "Raise-The-Stakes” strategy
Going green to be seen
Why do people purchase proenvironmental "green" products? We argue that buying such products can be construed as altruistic, since green products often cost more and are of lower quality than their conventional counterparts, but green goods benefit the environment for everyone. Because biologists have observed that altruism might function as a "costly signal" associated with status, we examined in 3 experiments how status motives influenced desir…
Bikinis Instigate Generalized Impatience in Intertemporal Choice
Neuroscientific studies demonstrate that erotic stimuli activate the reward circuitry processing monetary and drug rewards. Theoretically, a general reward system may give rise to nonspecific effects: exposure to “hot stimuli” from one domain may thus affect decisions in a different domain. We show that exposure to sexy cues leads to more impatience in intertemporal choice between monetary rewards. Highlighting the role of a general reward circui…
Can buy me love
Exposure to mating cues activates the goal to signal one's mate value to members of the opposite sex. This mate attraction goal may render men perceptually ready for products that signal their mate value to women. As men's mate value is partly determined by their financial prospects, men may be more likely to notice products that would signal their financial resources to women. The current study demonstrates that exposure to a sexily dressed woma…
Making Each Unit Count
Consumers typically infer greater quantity from larger numbers. For instance, a 500 gram box of chocolates appears heavier than a .5 kilogram box. By expressing quantities in alternative units or attribute dimensions, one can represent an otherwise identical quantity in a more versus less discretized manner (e.g., a box containing 25 chocolates vs. a box weighing 500 grams). Seven experimental studies show that a difference between more discretiz…
Altering Speed of Locomotion
Even though 80% of a shopper's time in the store is spent moving from place to place, little is known about managing the pace of in-store traffic flow. Based on the store atmospherics literature, this article introduces interventions to optimize the pace of locomotion. A series of lab and field experiments demonstrates that changes in flooring affect customers' walking speed. The number, the nature, and the relative salience of progress markers a…
On Breaking Functional Fixedness
How do consumers react to products assembled from existing components? Nine studies in both the lab and the field demonstrate that consumers evaluate products as more creative and more appealing when they consist of components that originally served entirely different functions. When consumers realize that the intended functionality of a component is not fixed, but versatile, they experience an aha! moment, which in turn enhances perceived produc…
"The robustness of the "Raise-The-Stakes” strategy
Bikinis Instigate Generalized Impatience in Intertemporal Choice
Neuroscientific studies demonstrate that erotic stimuli activate the reward circuitry processing monetary and drug rewards. Theoretically, a general reward system may give rise to nonspecific effects: exposure to “hot stimuli” from one domain may thus affect decisions in a different domain. We show that exposure to sexy cues leads to more impatience in intertemporal choice between monetary rewards. Highlighting the role of a general reward circui…
Can buy me love
Exposure to mating cues activates the goal to signal one's mate value to members of the opposite sex. This mate attraction goal may render men perceptually ready for products that signal their mate value to women. As men's mate value is partly determined by their financial prospects, men may be more likely to notice products that would signal their financial resources to women. The current study demonstrates that exposure to a sexily dressed woma…
Going green to be seen
Why do people purchase proenvironmental "green" products? We argue that buying such products can be construed as altruistic, since green products often cost more and are of lower quality than their conventional counterparts, but green goods benefit the environment for everyone. Because biologists have observed that altruism might function as a "costly signal" associated with status, we examined in 3 experiments how status motives influenced desir…
Altering Speed of Locomotion
Even though 80% of a shopper's time in the store is spent moving from place to place, little is known about managing the pace of in-store traffic flow. Based on the store atmospherics literature, this article introduces interventions to optimize the pace of locomotion. A series of lab and field experiments demonstrates that changes in flooring affect customers' walking speed. The number, the nature, and the relative salience of progress markers a…
Making Each Unit Count
Consumers typically infer greater quantity from larger numbers. For instance, a 500 gram box of chocolates appears heavier than a .5 kilogram box. By expressing quantities in alternative units or attribute dimensions, one can represent an otherwise identical quantity in a more versus less discretized manner (e.g., a box containing 25 chocolates vs. a box weighing 500 grams). Seven experimental studies show that a difference between more discretiz…
Do versus Don’t
The consumer behavior literature extensively studied the impact of goal setting on behavior and performance. However, much less is known about the antecedents of goal-level setting—consumers’ decision of whether to work out twice or three times per week. Consumers can decide how many goal-consistent activities to undertake (“goal-consistent decision frame”; such as exercising two days per week) or to forego (“goal-inconsistent decision frame”; su…
On Breaking Functional Fixedness
How do consumers react to products assembled from existing components? Nine studies in both the lab and the field demonstrate that consumers evaluate products as more creative and more appealing when they consist of components that originally served entirely different functions. When consumers realize that the intended functionality of a component is not fixed, but versatile, they experience an aha! moment, which in turn enhances perceived produc…
Psychology (8 works) · Social Psychology (6 works) · Computer Science (5 works) · Cognitive psychology (3 works) · Mathematics (3 works) · Neuroscience (3 works) · Perception (3 works) · Political science (3 works) · Affect (linguistics) (2 works) · Altruism (biology) (2 works)