Echo Wen Wan
Biographic Data
| ID | 84839 |
|---|---|
| NAME | Echo Wen Wan |
| GIVEN NAMES | Echo Wen |
| FAMILY NAME | Wan |
| SIGNATURE | WAN E W |
| AFFILIATIONS | University of Hong Kong |
| VERIFIED | No |
| TOTAL WORKS | 14 |
| TOTAL CITATIONS | 83 |
| AUTHOR COUNT | 11 |
| EDITOR COUNT | 3 |
| FIRST PUBLICATION YEAR | 2009 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 5 |
Time-Duration Asymmetries in Consumer Decision-Making
Consumers routinely make decisions about short time periods, such as waiting for a table or deciding whether to pay for faster delivery. Such periods are often expressed by either a duration or a clock time (e.g., if it is 6:00 PM now, “Your table will be ready in 30 minutes” vs. “Your table will be ready at 6:30 PM”). Eight experiments (N = 16,604) show that these logically equivalent frames change how long a period feels, with downstream conseq…
The Contrast Pressures on Consumer-Level Food Waste During a Pandemic: The Impact of Infection Salience Versus Lockdown Salience
Consumer food waste, with its extensive social, economic, and environmental implications, gained heightened attention during the COVID-19 pandemic, which disrupted food supply chains and exacerbated food insecurity. Amidst conflicting reports on the pandemic’s influences on consumer-level food waste, this research differentiates between the infection and lockdown facets of a pandemic. Specifically, we demonstrate that infection salience amplifies…
Practical Relevance in Consumer Research
There has been a continuing and growing concern over the relevance of the articles published in the Journal of Consumer Research (JCR). “Relevance” has been addressed in a number of editorials over time: Mick (2003), Deighton (2007), Dahl, et. al. (2014), Inman et. al. (2018) and Schmitt et al. (2022). There is an opinion that, over many years, the articles in JCR have trended toward the interests of academics and do not address the actual proble…
Stars versus Bars: How the Aesthetics of Product Ratings 'Shape' Product Preference
Websites commonly use visual formats to display numerical product ratings. Highlighting the overlooked notion of the 'aesthetics' of product ratings, the current research examines how the shape of basic visual rating units (rectangular vs. non-rectangular) influences product preference. Seven experiments (and 23 supplementary experiments; N = 17,994) demonstrate a visual rounding effect. Specifically, compared to the rectangular rating format (e.…
The Mate Screening Motive: How Women Use Luxury Consumption to Signal to Men
Previous research has found that for men, activating a mating motive increases luxury consumption as a way to attract a romantic partner. However, little is known about the role of luxury consumption in women's romantic endeavors. The present research conceptualizes a mate screening motive, which explains how women use luxury consumption to romantically signal to men. Six studies and two follow-ups conducted in controlled and field settings show …
The Influence of Product Anthropomorphism on Comparative Judgment
The present research proposes a new perspective to investigate the effect of product anthropomorphism on consumers’ comparative judgment strategy in comparing two anthropomorphized (vs. two nonanthropomorphized) product options in a consideration set. Six experiments show that anthropomorphism increases consumers’ use of an absolute judgment strategy (vs. a dimension-by-dimension strategy) in comparative judgment, leading to increased preference …
Filling an Empty Self: The Impact of Social Exclusion on Consumer Preference for Visual Density
This research examines the effect of social exclusion on consumers' preferences for visual density. Based on seven experimental studies, we reveal that consumers who perceive themselves as socially excluded evaluate products with dense visual patterns more positively than their nonexcluded peers. This effect occurs because social exclusion triggers a feeling of psychological emptiness and dense patterns can provide a sense of being "filled," whic…
Judging a Book by Its Cover? The Effect of Anthropomorphism on Product Attribute Processing and Consumer Preference
The present research finds that anthropomorphism, or attributing human characteristics to nonhuman objects, increases consumers’ preference for products with superior appearance. This effect occurs because consumers apply the belief of “beautiful is good,” a pervasive stereotype in person perception, to the judgment of anthropomorphized products. Seven experiments test the propositions. The results show that product anthropomorphism (vs. nonanthr…
To Be or Not to Be Unique? The Effect of Social Exclusion on Consumer Choice
This research proposes that after an experience of being excluded, consumers may strategically choose products to differentiate themselves from the majority of others as a result of their appraisal of the exclusion situation. Experiments 1 and 2 show that when excluded individuals perceive that the cause of social exclusion is stable (vs. unstable), they exhibit greater preference for distinctive products than do included individuals. Experiment …
Show Me the Honey! Effects of Social Exclusion on Financial Risk-Taking
This research examines the effects of social exclusion on a critical aspect of consumer behavior, financial decision-making. Specifically, four lab experiments and one field survey uncover how feeling isolated or ostracized causes consumers to pursue riskier but potentially more profitable financial opportunities. These daring proclivities do not appear driven by impaired affect or self-esteem. Rather, interpersonal rejection exacerbates financia…
Confidence and Construal Framing: When Confidence Increases versus Decreases Information Processing
A large literature demonstrates that people process information more carefully in states of low compared to high confidence. This article presents an alternative hypothesis that either high or low confidence can increase or decrease information processing on the basis of how information is construed. Five experiments demonstrate two sets of findings supporting this alternative formulation. First, low confidence leads people to focus on concrete c…
Carryover Effects of Self-Control on Decision Making: A Construal-Level Perspective
Six experiments examine how exerting self-control systematically influences subsequent decision making. Exerting self-control led individuals to rely on feasibility over desirability attributes, favor secondary over primary attributes, and choose products framed in a proximal rather than distal perspective. Process measures suggest that these effects occur because depletion from self-control heightens one’s focus on resources and prompts a lower …
Regulating Risk or Risking Regulation? Construal Levels and Depletion Effects in the Processing of Health Messages
The depletion effect occurs when individuals who exert self-control in a previous task (i.e., depleted individuals) exhibit less self-control on a subsequent task relative to individuals who did not previously exert self-control. This article presents two experiments that implicate construal levels to understand the processes underlying depletion effects in the context of consumer health. At low-level construals, individuals rely on resource acce…
The Effect of Regulatory Orientation and Decision Strategy on Brand Judgments
Four studies investigate how consumers' regulatory orientation and the decision strategies used to process message information affect their judgments. Evaluations of the chosen brand were more favorable when individuals with a prevention focus used decision strategies that enhanced the accuracy of a decision outcome than when they used strategies that facilitated progress toward a decision, whereas the opposite outcome occurred for those with a p…
Regulating Risk or Risking Regulation? Construal Levels and Depletion Effects in the Processing of Health Messages
The depletion effect occurs when individuals who exert self-control in a previous task (i.e., depleted individuals) exhibit less self-control on a subsequent task relative to individuals who did not previously exert self-control. This article presents two experiments that implicate construal levels to understand the processes underlying depletion effects in the context of consumer health. At low-level construals, individuals rely on resource acce…
Show Me the Honey! Effects of Social Exclusion on Financial Risk-Taking
This research examines the effects of social exclusion on a critical aspect of consumer behavior, financial decision-making. Specifically, four lab experiments and one field survey uncover how feeling isolated or ostracized causes consumers to pursue riskier but potentially more profitable financial opportunities. These daring proclivities do not appear driven by impaired affect or self-esteem. Rather, interpersonal rejection exacerbates financia…
To Be or Not to Be Unique? The Effect of Social Exclusion on Consumer Choice
This research proposes that after an experience of being excluded, consumers may strategically choose products to differentiate themselves from the majority of others as a result of their appraisal of the exclusion situation. Experiments 1 and 2 show that when excluded individuals perceive that the cause of social exclusion is stable (vs. unstable), they exhibit greater preference for distinctive products than do included individuals. Experiment …
Carryover Effects of Self-Control on Decision Making: A Construal-Level Perspective
Six experiments examine how exerting self-control systematically influences subsequent decision making. Exerting self-control led individuals to rely on feasibility over desirability attributes, favor secondary over primary attributes, and choose products framed in a proximal rather than distal perspective. Process measures suggest that these effects occur because depletion from self-control heightens one’s focus on resources and prompts a lower …
Filling an Empty Self: The Impact of Social Exclusion on Consumer Preference for Visual Density
This research examines the effect of social exclusion on consumers' preferences for visual density. Based on seven experimental studies, we reveal that consumers who perceive themselves as socially excluded evaluate products with dense visual patterns more positively than their nonexcluded peers. This effect occurs because social exclusion triggers a feeling of psychological emptiness and dense patterns can provide a sense of being "filled," whic…
The Effect of Regulatory Orientation and Decision Strategy on Brand Judgments
Four studies investigate how consumers' regulatory orientation and the decision strategies used to process message information affect their judgments. Evaluations of the chosen brand were more favorable when individuals with a prevention focus used decision strategies that enhanced the accuracy of a decision outcome than when they used strategies that facilitated progress toward a decision, whereas the opposite outcome occurred for those with a p…
Confidence and Construal Framing: When Confidence Increases versus Decreases Information Processing
A large literature demonstrates that people process information more carefully in states of low compared to high confidence. This article presents an alternative hypothesis that either high or low confidence can increase or decrease information processing on the basis of how information is construed. Five experiments demonstrate two sets of findings supporting this alternative formulation. First, low confidence leads people to focus on concrete c…
Stars versus Bars: How the Aesthetics of Product Ratings 'Shape' Product Preference
Websites commonly use visual formats to display numerical product ratings. Highlighting the overlooked notion of the 'aesthetics' of product ratings, the current research examines how the shape of basic visual rating units (rectangular vs. non-rectangular) influences product preference. Seven experiments (and 23 supplementary experiments; N = 17,994) demonstrate a visual rounding effect. Specifically, compared to the rectangular rating format (e.…
The Mate Screening Motive: How Women Use Luxury Consumption to Signal to Men
Previous research has found that for men, activating a mating motive increases luxury consumption as a way to attract a romantic partner. However, little is known about the role of luxury consumption in women's romantic endeavors. The present research conceptualizes a mate screening motive, which explains how women use luxury consumption to romantically signal to men. Six studies and two follow-ups conducted in controlled and field settings show …
Practical Relevance in Consumer Research
There has been a continuing and growing concern over the relevance of the articles published in the Journal of Consumer Research (JCR). “Relevance” has been addressed in a number of editorials over time: Mick (2003), Deighton (2007), Dahl, et. al. (2014), Inman et. al. (2018) and Schmitt et al. (2022). There is an opinion that, over many years, the articles in JCR have trended toward the interests of academics and do not address the actual proble…
Judging a Book by Its Cover? The Effect of Anthropomorphism on Product Attribute Processing and Consumer Preference
The present research finds that anthropomorphism, or attributing human characteristics to nonhuman objects, increases consumers’ preference for products with superior appearance. This effect occurs because consumers apply the belief of “beautiful is good,” a pervasive stereotype in person perception, to the judgment of anthropomorphized products. Seven experiments test the propositions. The results show that product anthropomorphism (vs. nonanthr…
Regulating Risk or Risking Regulation? Construal Levels and Depletion Effects in the Processing of Health Messages
The depletion effect occurs when individuals who exert self-control in a previous task (i.e., depleted individuals) exhibit less self-control on a subsequent task relative to individuals who did not previously exert self-control. This article presents two experiments that implicate construal levels to understand the processes underlying depletion effects in the context of consumer health. At low-level construals, individuals rely on resource acce…
The Effect of Regulatory Orientation and Decision Strategy on Brand Judgments
Four studies investigate how consumers' regulatory orientation and the decision strategies used to process message information affect their judgments. Evaluations of the chosen brand were more favorable when individuals with a prevention focus used decision strategies that enhanced the accuracy of a decision outcome than when they used strategies that facilitated progress toward a decision, whereas the opposite outcome occurred for those with a p…
Carryover Effects of Self-Control on Decision Making: A Construal-Level Perspective
Six experiments examine how exerting self-control systematically influences subsequent decision making. Exerting self-control led individuals to rely on feasibility over desirability attributes, favor secondary over primary attributes, and choose products framed in a proximal rather than distal perspective. Process measures suggest that these effects occur because depletion from self-control heightens one’s focus on resources and prompts a lower …
Show Me the Honey! Effects of Social Exclusion on Financial Risk-Taking
This research examines the effects of social exclusion on a critical aspect of consumer behavior, financial decision-making. Specifically, four lab experiments and one field survey uncover how feeling isolated or ostracized causes consumers to pursue riskier but potentially more profitable financial opportunities. These daring proclivities do not appear driven by impaired affect or self-esteem. Rather, interpersonal rejection exacerbates financia…
Confidence and Construal Framing: When Confidence Increases versus Decreases Information Processing
A large literature demonstrates that people process information more carefully in states of low compared to high confidence. This article presents an alternative hypothesis that either high or low confidence can increase or decrease information processing on the basis of how information is construed. Five experiments demonstrate two sets of findings supporting this alternative formulation. First, low confidence leads people to focus on concrete c…
To Be or Not to Be Unique? The Effect of Social Exclusion on Consumer Choice
This research proposes that after an experience of being excluded, consumers may strategically choose products to differentiate themselves from the majority of others as a result of their appraisal of the exclusion situation. Experiments 1 and 2 show that when excluded individuals perceive that the cause of social exclusion is stable (vs. unstable), they exhibit greater preference for distinctive products than do included individuals. Experiment …
Judging a Book by Its Cover? The Effect of Anthropomorphism on Product Attribute Processing and Consumer Preference
The present research finds that anthropomorphism, or attributing human characteristics to nonhuman objects, increases consumers’ preference for products with superior appearance. This effect occurs because consumers apply the belief of “beautiful is good,” a pervasive stereotype in person perception, to the judgment of anthropomorphized products. Seven experiments test the propositions. The results show that product anthropomorphism (vs. nonanthr…
The Influence of Product Anthropomorphism on Comparative Judgment
The present research proposes a new perspective to investigate the effect of product anthropomorphism on consumers’ comparative judgment strategy in comparing two anthropomorphized (vs. two nonanthropomorphized) product options in a consideration set. Six experiments show that anthropomorphism increases consumers’ use of an absolute judgment strategy (vs. a dimension-by-dimension strategy) in comparative judgment, leading to increased preference …
Filling an Empty Self: The Impact of Social Exclusion on Consumer Preference for Visual Density
This research examines the effect of social exclusion on consumers' preferences for visual density. Based on seven experimental studies, we reveal that consumers who perceive themselves as socially excluded evaluate products with dense visual patterns more positively than their nonexcluded peers. This effect occurs because social exclusion triggers a feeling of psychological emptiness and dense patterns can provide a sense of being "filled," whic…
Stars versus Bars: How the Aesthetics of Product Ratings 'Shape' Product Preference
Websites commonly use visual formats to display numerical product ratings. Highlighting the overlooked notion of the 'aesthetics' of product ratings, the current research examines how the shape of basic visual rating units (rectangular vs. non-rectangular) influences product preference. Seven experiments (and 23 supplementary experiments; N = 17,994) demonstrate a visual rounding effect. Specifically, compared to the rectangular rating format (e.…
The Mate Screening Motive: How Women Use Luxury Consumption to Signal to Men
Previous research has found that for men, activating a mating motive increases luxury consumption as a way to attract a romantic partner. However, little is known about the role of luxury consumption in women's romantic endeavors. The present research conceptualizes a mate screening motive, which explains how women use luxury consumption to romantically signal to men. Six studies and two follow-ups conducted in controlled and field settings show …
Practical Relevance in Consumer Research
There has been a continuing and growing concern over the relevance of the articles published in the Journal of Consumer Research (JCR). “Relevance” has been addressed in a number of editorials over time: Mick (2003), Deighton (2007), Dahl, et. al. (2014), Inman et. al. (2018) and Schmitt et al. (2022). There is an opinion that, over many years, the articles in JCR have trended toward the interests of academics and do not address the actual proble…
The Contrast Pressures on Consumer-Level Food Waste During a Pandemic: The Impact of Infection Salience Versus Lockdown Salience
Consumer food waste, with its extensive social, economic, and environmental implications, gained heightened attention during the COVID-19 pandemic, which disrupted food supply chains and exacerbated food insecurity. Amidst conflicting reports on the pandemic’s influences on consumer-level food waste, this research differentiates between the infection and lockdown facets of a pandemic. Specifically, we demonstrate that infection salience amplifies…
Time-Duration Asymmetries in Consumer Decision-Making
Consumers routinely make decisions about short time periods, such as waiting for a table or deciding whether to pay for faster delivery. Such periods are often expressed by either a duration or a clock time (e.g., if it is 6:00 PM now, “Your table will be ready in 30 minutes” vs. “Your table will be ready at 6:30 PM”). Eight experiments (N = 16,604) show that these logically equivalent frames change how long a period feels, with downstream conseq…
Psychology (13 works) · Social Psychology (11 works) · Consumer Behavior in Brand Consumption and Identification (7 works) · Business (6 works) · Cognitive psychology (6 works) · Behavioral Health and Interventions (5 works) · Computer Science (5 works) · Economics (5 works) · Death Anxiety and Social Exclusion (4 works) · Feeling (4 works)