Sam K Hui
Biographic Data
| ID | 85585 |
|---|---|
| NAME | Sam K Hui |
| GIVEN NAMES | Sam K |
| FAMILY NAME | Hui |
| SIGNATURE | HUI S K |
| ORCID | 0000-0002-7846-5794 |
| VERIFIED | No |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 10 |
| AUTHOR COUNT | 1 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2009 |
| LATEST PUBLICATION YEAR | 2009 |
| H-INDEX | 1 |
Testing Behavioral Hypotheses Using an Integrated Model of Grocery Store Shopping Path and Purchase Behavior
We examine three sets of established behavioral hypotheses about consumers' in-store behavior using field data on grocery store shopping paths and purchases. Our results provide field evidence for the following empirical regularities. First, as consumers spend more time in the store, they become more purposeful-they are less likely to spend time on exploration and more likely to shop/buy. Second, consistent with "licensing" behavior, after purcha…
Testing Behavioral Hypotheses Using an Integrated Model of Grocery Store Shopping Path and Purchase Behavior
We examine three sets of established behavioral hypotheses about consumers' in-store behavior using field data on grocery store shopping paths and purchases. Our results provide field evidence for the following empirical regularities. First, as consumers spend more time in the store, they become more purposeful-they are less likely to spend time on exploration and more likely to shop/buy. Second, consistent with "licensing" behavior, after purcha…
Testing Behavioral Hypotheses Using an Integrated Model of Grocery Store Shopping Path and Purchase Behavior
We examine three sets of established behavioral hypotheses about consumers' in-store behavior using field data on grocery store shopping paths and purchases. Our results provide field evidence for the following empirical regularities. First, as consumers spend more time in the store, they become more purposeful-they are less likely to spend time on exploration and more likely to shop/buy. Second, consistent with "licensing" behavior, after purcha…
Advertising (1 works) · Business (1 works) · Consumer behaviour (1 works) · Consumer Market Behavior and Pricing (1 works) · Consumer Retail Behavior Studies (1 works) · Field (mathematics) (1 works) · Grocery shopping (1 works) · Grocery store (1 works) · Marketing (1 works) · Marketing (1 works)